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NPD Group

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August NPD: Predictable month for predicatable times

Madden caps summer
Sep 11
// Robert Summa
After a summer of mostly PlayStation and big-title dominance, the usual NPD sales for August proved par for the course as the juggernaut that is Madden took the top spot for the month. The other juggernaut of our times, Minec...
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July NPD: PS4 rolling, squids gone and dinos rise

Top ten continues to look samey
Aug 13
// Robert Summa
There weren't a ton of surprises this month for the July NPD report. Even though Splatoon players might be a little sad their beloved paint shooter is no longer in the top ten, you gotta admit, it had a good run with the big ...
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June NPD: Batman and PS4 lead the way

Splatoon remains at number five
Jul 16
// Robert Summa
June's NPD numbers were rather ordinary and predictable. That is, nothing terribly shocking happened. The PlayStation 4 was still the top console and Batman: Arkham Knight led the way for software (with the PS4 version the bi...
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May NPD: PS4 back on top, Witcher reigns, Splatoon surprises

PS4 software sales dominate the bone
Jun 11
// Robert Summa
After just a month in the top spot, the Xbox One gave way to the PlayStation 4 for the month of May, according to the latest NPD numbers released. But the PS4 didn't just sell hardware, the system also outsold the Xbox One fo...

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April NPD: Xbox One outsells PS4

Mortal Kombat X tops all software
May 14
// Robert Summa
According to April's NPD numbers, the Xbox One proved it has some legs as it claimed the top spot for the month's console sales by knocking the PlayStation 4 down a notch. While Sony may be leading the console race overall an...
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NPD sales

March NPD: PS4 still the one true king; Battlefield tops software charts

Bloodborne takes No. 2 spot
Apr 16
// Robert Summa
It's that time of the month again. The time console warriors are able to pull out actual facts to back up their extreme fanboyism in the most heated of forum discussions. Taking the top spot again for hardware was the PlaySta...
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February NPD proves we still love Zelda

All bow before the 3DS
Mar 12
// Robert Summa
It looks like we can all temper those Nintendo is doomed stories that always pop up in their forever click-bait form. According to the latest NPD numbers for February, Nintendo proved that they still have the ability to print...
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January NPD: PS4 back at number one

Dying Light is to die for
Feb 12
// Robert Summa
After being knocked off the top spot as the best-selling console for the past two months, Sony's PS4 regained the much-coveted sales marker for the month of January. Not only is it back at number one, but it also continues it...
PS4 sales photo
PS4 sales

NPD: PlayStation 4 the top-selling console in June

One of these months, Xbox One
Jul 17
// Jordan Devore
US Xbox One sales in June were more than double that of the console's sales in May thanks to a more competitively-priced SKU hitting the market, but PlayStation 4 took the number-one hardware spot for the month, according to ...

NPD: Three out of four US gamers prefer physical games

And other fun core gamer stats from 2014
May 14
// Dale North
NPD's Core Gaming 2014 report shows that gamers still dig physical copies, with 74 percent of gamers in the United States saying that they would choose a physical copy of a game over a digital one. Digital acceptance is growi...
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Consumers spent $3.45 billion on videogames last quarter

Grand Theft Auto 5 leads the way
Nov 24
// Wesley Ruscher
According to a recent report from the NPD group, U.S. consumers spent 3.45 billion dollars last quarter on videogame content -- up 17 percent from the same quarter in 2012.  Leading the charge was Grand Theft Auto 5, whi...
NPD July 2013 photo
NPD July 2013

NPD: NCAA Football and 3DS rise to the top in July

Overall, industry is down 19% from 2012
Aug 16
// Tony Ponce
Thursday was NPD day, a day of celebration and / or commiseration throughout the US gaming industry. The big winners in terms of hardware and software were 3DS and NCAA Football 14. This marks the third straight month that 3D...
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NPD April 2013

NPD: Injustice and Dead Island lead sales in April

Total sales down 25% YOY
May 18
// Tony Ponce
[DC zombie sculpts by Casey Love Designs] The NPD Group released US sales data for April 2013 two days ago, but a complete lack of enthusiasm on the part of the Destructoid staff has delayed our posting it. Not our fault! Loo...
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NPD Study: 72 percent of gamers play online

Up by 5-percent from last year
May 03
// Allistair Pinsof
I hope you like Tomb Raider's forced multiplayer, because NPD's latest study provides more coal to big publishers's firery intiative to have multiplayer in more games. NPD polled 8,800 US gamers, discovering that 72 percent p...

The Walking Dead: Survival Instinct makes NPD's top 10

Apr 19 // Dale North
1. BioShock Infinite (X360, PS3, PC) - Take-Two Interactive2. Tomb Raider (X360, PS3) - Square Enix3. Gears of War: Judgment (X360) - Microsoft4. God of War: Ascension (PS3) Sony5. Call of Duty: Black Ops II (X360, PS3, PC, Wii U) - Activision Blizzard6. Luigi's Mansion: Dark Moon (3DS) - Nintendo7. MLB13: The Show (PS3, PS Vita) - Sony8. NBA 2K13 (X360, PS3, Wii, Wii U, PSP, PC) - Take-Two Interactive9. The Walking Dead: Survival Instinct (X360, PS3, Wii U) - Activision Blizzard10. Naruto Shippuden: Ultimate Ninja Storm 3 (X360, PS3) - Namco Bandai Games
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BioShock Infinite moves 878,000 copies
Yesterday, Hamza popped up and screamed "Told you!" to our staff. And he was right. Not too long ago he said that miserable game The Walking Dead: Survival Instinct would do better than we'd expect it to. In NPD's March 2013...

NPD: Hardware rose in Feb, overall sales still poop

Mar 15 // Tony Ponce
Overall sales are down 25% year over year, despite having "the same number of February launches that landed in the top ten ranking this year as there were last February, collectively," according to NPD analyst Liam Callahan. At least E3 is happy that both Dead Space 3 and Crysis 3 placed first and third on the software chart. Additionally, the Skylanders brand continues to be a money-maker -- software and figurines contributed a cool $35 million to the monthly total. Now without further ado, I give you the top ten games list: Top 10 software chart (SKUs combined) Dead Space 3 (360, PS3, PC) Call of Duty: Black Ops II (360, PS3, Wii U, PC) Crysis 3 (360, PS3, PC) NBA 2K13 (360, PS3, Wii, Wii U, PSP, PC) Metal Gear Rising: Revengeance (PS3, 360) Aliens: Colonial Marines (360, PS3, PC) Just Dance 4 (Wii, 360, PS3, Wii U) Far Cry 3 (360, PS3, PC) Sly Cooper: Thieves in Time (PS3, PSV) Madden NFL 13 (360, PS3, Wii, PSV, Wii U) Dead Space 3 Leads U.S. Sales in February [IGN via NeoGAF]
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Retail is down 25% from February 2012
The NPD Group has released game sales data for February 2013, which means it's time to play another exciting round of "good news, bad news"! Hardware sales have actually risen compared to January, which is even better news co...

NPD: Wii U sold a paltry 55,000 units in January

Feb 15 // Tony Ponce
Top 10 software chart (SKUs combined) Call of Duty: Black Ops II (360, PS3, Wii U, PC) Far Cry 3 (360, PS3, PC) Just Dance 4 (Wii, 360, PS3, Wii U) NBA 2K13 (360, PS3, Wii, Wii U, PSP, PC) Madden NFL 13 (360, PS3, Wii, PSV, Wii U) DmC: Devil May Cry (PS3, 360) Halo 4 (360) Assassin's Creed III (360, PS3, Wii U, PC) Skylanders Giants (Wii, 360, PS3, 3DS, Wii U) FIFA Soccer 13 (PS3, 360, PSV, Wii, Wii U, 3DS, PSP) What you don't see on this list is Ni no Kuni, which barely missed the cutoff and came in at #11. However, if you break down the SKUs individually, the Level-5 RPG actually came in at #7. Good news there! Ghibli magic is making waves the world over! So, what of the Wii U? As you can see in the chart above, software on the Wii U has consistently sold less than on its console brethren, in some cases even worse than the versions on Vita (about 35K for the month, if you were curious). The Wii U is simply not selling games at all, which makes it perfectly clear why third parties have been extremely nervous. [embed]245028:46961:0[/embed] But wait a minute, the Wii U has barely been out three months! Every piece of software out there right now exists in the launch window, the larval stage of the machine's life before it truly comes in its own. That companies are already writing it off has to be chalked up to something more. I don't believe for a second that any of these big companies seriously thought ports from the PS3 and 360 were going to make it big right out the gate. This is the first time some of these franchises are appearing on a Nintendo console -- at least in forms that can be considered equivalent to the other HD machines' offerings -- so the audience simply isn't there yet. Obviously, most consumers were going to purchase the sequels to HD heavy hitters on the same console they played the previous installments. But this is surely the case of most platform launches. Typically, you'll have one or two breakout titles right from the start while rest of the library is rounded out with quickly developed software for the sake of getting into the front door. What even the low-performing launch games ought to demonstrate is a company's willingness to invest in a platform's future, at least for a short while to assess the market and general atmosphere. Unfortunately, Wii U software is performing even worse than what we've seen in years past. Now companies are pulling back after one game, while others are so scared that they have canceled plans to support the Wii U. Mere months into its life. As I said before, it's on Nintendo to properly showcase the necessity of having a Wii U in your life, but the anxiety exhibited by third parties is more indicative of their increasing focus on short-term gains, even taking into account the poor sales at the moment. This is not exclusive to Nintendo platforms but rather a portrait of the entire industry. The 360 and PS3 environments are so comfortable, so why risk developing on new hardware? If the Wii U had more beef under the hood, would that have made a difference? The launch library would have undoubtedly included ports, albeit slightly touched-up ports, and we'd still have a situation where the audience of a game will stick to the same platform for the sequel. And if what Konami's Dave Cox said concerning the lack of Lords of Shadow 2 on Wii U is true, that a Wii U port would add significant cost, how much more expensive do you think it would be trying to port to an even more beastly machine? The Wii U is in serious trouble, and Nintendo needs to do whatever it can to turn perception around. However, it'll be fighting against a wave that's washing over the entire industry, and I bet you a fat stack that Sony and Microsoft will be feeling the heat as well. Everyone seems to be eyeballing the new PlayStation and Xbox as the true start of the new generation, but I have this sinking feeling that most are going to be disappointed. When a single misstep has the potential to sink an entire company, and considering the continued strong sales of the 360 in the States and PS3 everywhere else, third parties might want to stick to the old standbys for a while longer. Orbis and Durango will need to have a significant number of new third-party IPs that are greeted with immediate success, but I highly doubt the industry as a whole is adequately prepared for the big technological shift to pull that off. But that's a discussion for another time. Right now, the focus is on Nintendo and what the Japanese gaming giant has to do. The Wii U doesn't need more Mario; it needs solid third-party support that will attract the kind of audience Nintendo lost over the past decade. And no, yesterday's Nintendo Direct isn't going to cut it. I don't know what, but just do something. January sales show continued rough tides for the Wii U [Gamasutra via NeoGAF]NPD: Black Ops 2, Far Cry 3 Top U.S. Sales Charts for January [IGN via NeoGAF]
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Nintendo is in deep doo-doo
It's no secret that the Wii U is in poor shape. No one is denying that Nintendo has failed to push the Wii U message adequately to either the enthusiast gamer or the mass market. And when Ubisoft moved back Rayman Legends to ...


Nintendo sells 1.75 million hardware units in November

Black Friday
Dec 07
// Dale North
The NPD group says that Nintendo moved more than 1.75 million hardware units in November. The power of Black Friday pushed 910,000 portable systems and 845,000 home consoles into shopping bags last month.  The breakdown ...

NPD: 40 percent of freemium players buy in-game items

Apr 23
// Dale North
The NPD Group's latest report, Insights into the Freemium Games Market, says that 40 percent of gamers that play freemium games have spent money in-game. When you consider that around 38 percent of the U.S. population plays s...

Game changer: NPD to receive Walmart sales data

Feb 03
// Dale North
The games industry has looked to NPD game sales data for their reports and analysis, but we could never put too much stock into the numbers as they did not include the data from the world's largest retailer, Walmart. That cha...

Nintendo 3DS surpasses 1.65 million units sold in U.S.

Nov 11
// Jordan Devore
With impending big-name releases like Mario Kart 7 and Super Mario 3D Land, not to mention the 3DS' price drop earlier this year, consumers seem increasingly willing to make the transition to the latest Nintendo handheld. The...

NPD: Even at a higher price, Xbox 360 outsells PS3

Oct 17
// Dale North
Price point isn't everything; the latest data from the NPD group shows this. For September 2011, sales of Xbox 360 grew, despite being on average $35 more expensive than PS3.  In the later years of both consoles' lifespa...

Young gamers go mobile, up from 8% to 38% since 2009

Oct 11
// Dale North
The latest data from the NPD Group is packed with lots of interesting factoids on the growth of gaming today, but the most interesting is how mobile gaming is the biggest thing with younger gamers. The number of young'ins tha...

NPD estimates $5.9 billion dropped on video games in Q1

Jul 12
// Wesley Ruscher
An astounding $5.9 billion has spent on video game hardware, content and accessories during the first quarter of 2011. An increase of 1.5 percent in comparison to last year's spending.  Well that's the estimate at lea...

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