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#Marketing Shill

Cake! photo
Cake!

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...

 
Watch Dogs photo
Watch Dogs

Watch Dogs WeAreData website lets you creep

In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't let you hack traf...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
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PS3 has been 'hitting its stride' for the past four years

Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on three other occasio...

 
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Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
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8===D

Sony has gone back to inconceivably dumb ads [Update]

[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apol...

 
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8===D

Acquire wants you to guess what's up with these boxers

Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you to tweet the pi...

 
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8===D

Chevy Volt coming to Kinect Joy Ride

Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where the nearest pla...

 
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8===D

Nintendo planned to spend $2 million marketing Earthbound

A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes a retailer book...

 
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EA marketing wins again with Dante's Inferno ramen

[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. However, not every m...

 
8===D
When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However,...   read

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Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC

If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put together a majo...

 
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Dr Pepper and EA: free DLC for Mass Effect 2, others

Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste like moose bile. E...

 
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Name a unit in Command & Conquer 4

You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. It's a common p...

 
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UK Professor Layton bundle looks ridiculously posh

My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a black DSi, so I do...

 
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The Overgrowth webcomic provides ultraviolence, indie cred

Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given constant game ...

 
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Microsoft spending silly money on 'casual' marketing

Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad campaign will b...

 
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THQ hires porn star as 'special producer' for Saints Row 2

Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superior.Releasing Sa...

 
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Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rather bleed to de...

 
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NVIDIA wants to make its products more 'consumer friendly'

The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that the company's &...

 
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Hilarious car dealership ad offers savings for hitting homers in Wii Baseball

“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on the unintentional...

 
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Watch boxing and win a free game during the world premiere of DonKingTV.com

In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, DonKingTV.com. What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own videogame, he an...

 
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Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video game since the d...

 
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From our community  

Mascots That Failed: Volume 7: Alex Kidd

[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded. -- CTZ]  ...

 
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The public has spoken, winner chosen for Doritos Unlock Xbox contest

Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to change since then....

 
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Play and vote for the first 'consumer-created' XBLA games

Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalists for said con...

 
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Nicole Kidman FAILS at Brain Training in this new ad

What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman, has begun her ...

 
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Think you can design a decent XBLA game? Here's your chance

Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can make a better ga...

 
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XBLA is taking requests

Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, kids. The 'S...

 

Jim SterlingFeatured blogger

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f...

 

Reviews

Pocket Card Jockey"Think of them as big greyhounds"

 

Uncharted 4: A Thief's End"Sic parvis magna"

 

Bazaar"No, not that Magic Carpet"

 

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Ray Gigant"Challenge not included"

 

Hitman: Sapienza"Molto buono"

 
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DISCUSSIONS | setupPosts by everyone - post yours

Inquisitive Ravenclaw

Is it weird that CJs review is the first time Ive seen the US price for Pocket Card Jockey listed anywhere? They were pretty mum on it until now (maybe because its cheaper in way, its totally worth Addiction City, here I come!

 
EtosiGiR

Just curious what the split looks like here on the ol Personally Im team Captain (Even though Panther is my favorite and hes starting out on the wrong Dafuh Marvel? Dafuh?

 
ikiryou

This is what sex looks like & it now costs 13800

 
Sarah Jane Farron

Got a proper game of TF2 played today that lasted over an Still good at it! Completely different kinds of games and both are fun but this has me wanting Overwatch less because Ill probably still play it :p Guess I feel a bit more in

 
Nathan D

Persona 5 on September 15?! Right around my birthday! I know what Im get-wait what? In JAPAN?! You smug son of a

 
whatsacow

9 hours of Overwatch just happened and I didnt realise I guess productivity can wait until

 
Sir Shenanigans

Its funny in Overwatch because Lucio is the name of the large Italian man who owns the pizzeria right by my Lucio on skates is a very funny thing for me to think/hear/dream

 
AvtrSpirit

We HAVE to have Destructoid OverWatch for FNF HAVE to! I can host on PC, but I think well pull more of a crowd if a more prominent member of the community posts about Please! :D

 
ikiryou

The ultimate solution to your backlog woes

 
Inquisitive Ravenclaw

Whats all this Im hearing about a Hacker-chan? Im sure she doesnt look all that

 
Dreggsao

Good thing I know to get the Forza 6 f2p whatever beta in the windows People not knowing this wouldnt find out even on the official Microsoft and PC games is always

 
Perro

Im new to eBay and did my first snipe and won on a Feel bad for the guy who probably looked at the 30 seconds left on the item thinking he would win but also so satisfying to metaphorically take candy from that baby

 
KingSigy

OH MY GOD! I CANT BELIEVE UNCHARTED 4 HAS AN ENDING! Oh, whoops,

 
Torchman

mmmmmmmmmmm that Persona 5 trailer is a fine way to wake Also could Torch have found P5 best girl? Perhaps, but only time will

 
Ckarasu

Everyone in the Discord channel that I mod are talking about Seems Hacker-chan is their

 
StriderHoang

Civil War tonight for me and missus CIVIL WAR! CIVIL WAR!

 
FakePlasticTree

Arrrrgh must have P5 Just shove it into my veiiins!

 
OverlordZetta

I warn anyone who sees this in the future that is anticipating Persona 5, todays footage will ruin you for To the game, anyway, but thats all that matters, right?

 
ObliqueZombie

15 DAYS BEFORE FINAL FANTASY 15?! Come ONNNNNNN

 
Robo Panda Z

I really want to try Overwatch, but with my connection, it wont be done downloading until the open beta is

 
KingSigy

People bitching about the Modern Warfare Remaster being locked behind Infinite Warfares CE need to remember one thing: Modern Warfare 2s CE had Call of Duty classic as an exclusive for a few It sold separately at a later Fuck!

 
drmcscott

Farewell sweet Rest your little demo

 
ShadeOfLight

As the Nuzlocke continues Im starting to feel bad for naming my Stantler Bitchface, considering hes more than pulling his We still mourn Flowersaur, but Seras (now Crobat) has become the new main

 
BigDoniel

Saw a deal for the 500 gig ps4 with free controller and Rachet Seems pretty tempting since Id like the game, then realised theres nothing else on it thats worth

 
absolutfreak

Looking forward to checking out Overwatch in the beta for the first time

 
Jiraya

Now listening to old music 11 - Tears For Fears - Shout

 
absolutfreak

Parents surprised me with a sweet Amazon gift card for Think its about time to grab a PS4, Uncharted 4, and

 
lokhe

Holy Pyromancy turned Dancer into a joke Dis shit OP as

 
Parismio

It has finally Ive never played it before and I wont be able to start it for a few

 
gajknight

OMG everyone, the ending Of Uncharted 4 is amazing! Drake was the origami killer, Elana was dead all along and Sully was the father! Mind blown!

 

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