Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Marketing Shill

Cake! photo

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Too little too late for Wii U?
Jul 16
// Robert Summa
Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience --...
Watch Dogs photo
Watch Dogs

Watch Dogs WeAreData website lets you creep

I think Pierce would be jealous
Jun 28
// Abel Girmay
In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't le...
Injustice photo

Latest TV spot for Injustice features Kevin Smith

Old scores finally being settled
Apr 08
// Conrad Zimmerman
A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...

The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Feb 26
// Max Scoville
Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...


PS3 has been 'hitting its stride' for the past four years

Feb 24
// Jim Sterling
Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on thre...

Do we still like Atlus?

Feb 25
// Josh Tolentino
They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no plans' for?

Sony has gone back to inconceivably dumb ads [Update]

Feb 02
// Conrad Zimmerman
[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never ...

Acquire wants you to guess what's up with these boxers

Jan 02
// Josh Tolentino
Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you ...

Chevy Volt coming to Kinect Joy Ride

Jun 24
// Ben Perlee
Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where ...

Nintendo planned to spend $2 million marketing Earthbound

Apr 16
// Conrad Zimmerman
A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes ...

EA marketing wins again with Dante's Inferno ramen

Feb 18
// Josh Tolentino
[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. Howev...

X10: Going to the arcade with Game Room

Feb 12 // Ben Perlee
As you know, Game Room is coming to Xbox LIVE and Games for Windows Live later this March, bringing with it support of Avatars for the PC service. The only major update for the games is a rewind feature, which let's you rewind those games with every mistake you made (yet invalidates leaderboard scores once you do so). Makes them easier and more playable, in my humble opinion, considering old games are brutally hard and not very fun. (Or I'm not very good.) Everything else about each game is pure emulation courtesy of Chrome Studios from Brisbane, Australia. The pricing model for Game Room is a bit complicated. For 240 MS points, you can buy games for either Xbox 360 or Games for Windows. If you want to share the games across the two platforms, you have to buy it for 400 points. Thankfully, the upgrade fee is only 160 points, so you never get stiffed if you want more. However, you would be wise to buy the game day one of release. Doing so gets you get a nifty little icon/item from the game that will run around in your arcade. It's nothing too exciting, but it's one more thing out there that makes the purchases that much more attractive day one. Plus, it make the arcade seem more exciting, as these little icons buzz around like crazy. One thing I really do dislike about Game Room is how none of the games can be played online. Yeah, you can make high scores, challenge your friends, and have local multiplayer, but I feel like it's a stupid technicality that we don't get to take any of the multiplayer titles online. Another thing that I don't like is is how you cannot upgrade currently purchased games to Game Room. It's like Game Room is it's own closed marketplace, and if you want Pac Man: Championship Edition to hang out next to it's older brother, tough turd, it's never going to happen. Also, while there are medals you can win with the games, the whole experience feels like a glorified menu. Sure, the arcade is really nice looking and full of charm, but you cannot walk around, and until you fill it up a bit, it looks empty. And considering there is only a certain number of arcade cabinet slots, any more that you buy must be accessed through menus. Honestly, I personally do not see myself playing Game Room all that much. As someone who is gagged by retro goggles as opposed to charmed, I don't see myself going back to play games older than I, especially when they are games that have almost nothing updated about them. Sure, it's going to appeal to a niche audience, but I struggle to understand some of the weird arbitrary rules Microsoft has applied. I think Game Room could be a really cool way to access your games, and I mean all of them. Instead, it becomes just one more marketplace to buy even more games.

When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However,...


Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC

Jan 28
// Samit Sarkar
If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put ...

Dr Pepper and EA: free DLC for Mass Effect 2, others

Jan 08
// Joseph Leray
Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste lik...

Name a unit in Command & Conquer 4

Oct 03
// Matthew Razak
You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. ...

UK Professor Layton bundle looks ridiculously posh

Jun 16
// Colette Bennett
My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a bla...

The Overgrowth webcomic provides ultraviolence, indie cred

Jun 11
// Anthony Burch
Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given...

Microsoft spending silly money on 'casual' marketing

Sep 25
// Jim Sterling
Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad ...

THQ hires porn star as 'special producer' for Saints Row 2

Jul 25
// Jordan Devore
Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superi...

Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

May 23
// Niero Desu
We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rat...

NVIDIA wants to make its products more 'consumer friendly'

May 07
// Jordan Devore
The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told that ...

Hilarious car dealership ad offers savings for hitting homers in Wii Baseball

Apr 13
// Samit Sarkar
“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on th...

Watch boxing and win a free game during the world premiere of

Mar 27
// Samit Sarkar
In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own v...

Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

Mar 21
// Colette Bennett
The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video g...

Mascots That Failed: Volume 7: Alex Kidd

Nov 22
// kwaselow
[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded....

The public has spoken, winner chosen for Doritos Unlock Xbox contest

Nov 19
// Jordan Devore
Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to cha...

Play and vote for the first 'consumer-created' XBLA games

Oct 29
// Jordan Devore
Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalis...

Nicole Kidman FAILS at Brain Training in this new ad

Jun 26
// Jim Sterling
What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman,...

Think you can design a decent XBLA game? Here's your chance

Jun 21
// Jordan Devore
Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can m...

XBLA is taking requests

May 21
// Jim Sterling
Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, k...

Auto-loading more stories ... un momento, corazón ...