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Czech PlayStation ads photo
Czech PlayStation ads

These Czech PlayStation ads make me feel like a criminal


I just got sickled and hammered
Feb 01
// Jason Faulkner
These ads come from not too long after the Iron Curtain became the Iron Drapes, and Western culture began flooding the former Warsaw Pact. It's obvious that there was still a little bit of a learning experience going on in 19...
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Bud Light turns man into Pac-Man in Super Bowl ad


This will probably never happen to you
Jan 23
// Conrad Zimmerman
Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a ...
Shigeru Miyamoto photo
Shigeru Miyamoto

Miyamoto explains Nintendo's reignited passion for core gaming


'In the days of DS and Wii, Nintendo tried its best to expand the gaming population.'
Aug 28
// Brittany Vincent
It's fairly obvious that Nintendo has been ramping up its concerted efforts to attract and maintain its core base, and Shigeru Miyamoto's latest comments confirm that it's not just a coincidence. Miyamoto spoke with Edge in a...

Industry  photo
Industry

Worldwide gaming market expected to hit $100 billion in yearly sales by 2018


Smartphones integral to growth
Jun 26
// Brittany Vincent
Projected game sales for 2014 are expected to total $64 billion dollars globally. By 2018, the global sales have been projected to reach $100 billion, mostly due to the giant leap in mobile gaming. Burgeoning economies in cou...
Cabela's photo
Cabela's

New Cabela's trailer puts a happy face on hunting


Big Game Hunter: Pro Hunts now available
Mar 25
// Conrad Zimmerman
Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which...
Kojima photo
Kojima

Hideo Kojima unboxes Big Boss in Paris game shop


Backed by breezy Metal Gear theme
Mar 20
// Conrad Zimmerman
This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Ze...
Stanley Parable photo
Stanley Parable

100k copies of Stanley Parable HD sell in first weekend


Developer attributes success to unique marketing
Oct 21
// Conrad Zimmerman
The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushi...
Pikmin photo
Pikmin

Nintendo bred a new flower to market Pikmin on GameCube!?


Latest Did You Know Gaming? blows my mind
Aug 04
// Tony Ponce
The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in...
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Final Fantasy: All the Bravest merchandise f*cking exists


Yes, seriously
Jul 29
// Jim Sterling
Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Eni...
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Nintendo PR actively promoting playable female characters


Pikmin 3 hailed as the start of many
Jul 25
// Jim Sterling
Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy...

Jimquisition: Damn Fine Coffee

Jun 03 // Jim Sterling
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Jimquisition happens every Monday!
How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...

Wii U Marketing photo
Wii U Marketing

Nintendo urges Wii owners to discover Wii U


Wii owners will receive the info-message through their console
May 01
// Keith Swiader
Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo,...
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The Last of Us focus test had to be made to include women


Marketers didn't want the opinions of smelly girls
Apr 09
// Jim Sterling
Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until t...
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith


Old scores finally being settled
Apr 08
// Conrad Zimmerman
A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...
Sifl and Olly photo
Sifl and Olly

Sifl and Olly return again, this time on Nerdist


Chester for president
Mar 31
// Jonathan Holmes
Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reb...
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Marketers wanted guns on Beyond: Two Souls promo art


Quantic 'categorically refused' generic action artwork
Mar 22
// Jim Sterling
Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be ...
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Terraria celebrates XBLA/PSN release by sending pebbles


Junk mail of an entirely different flavor
Feb 11
// Jim Sterling
We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literall...
Dark Souls 2 photo
Dark Souls 2

Help determine the buzzworthy tagline for Dark Souls 2


Prepare to sacrifice your death
Feb 10
// Conrad Zimmerman
Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turne...
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Sony: We have to do better at promoting PS Vita


Cites games and price as big barriers to tackle
Feb 08
// Jim Sterling
Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.&...
Office Chat photo
Office Chat

Doorbusting the Dead Island tourism board on PC standards


Another casual discussion from the Dtoid news room
Jan 30
// Conrad Zimmerman
In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware. Plus, Nintendo's Virtual Console promotion might be a bit confusing, but represents a pretty good value.
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PSA: Doritos Crash Course DLC is out today


It's only $2, guys
Jan 02
// Brett Zeidler
The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...
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Capcom spoofs Assassin's Creed 3 to promote Okami HD


At least they have a sense of humor about it
Oct 31
// Conrad Zimmerman
Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise ...
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons


Feb 26
// Max Scoville
Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...
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Mass Effect 3 pressures UK government for proof of aliens


Feb 23
// Jim Sterling
Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stup...
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Sony: $50 million Vita marketing plan aimed at PS3 owners


Feb 13
// Dale North
Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director ...
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New Challenger's spoof on Ocean Marketing is classic


Dec 28
// Brett Zeidler
It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basica...
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PS3 aiming for younger, family demographic in 2012


Dec 05
// Jim Sterling
Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, ...
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EA teams with Adidas for Need for Speed: The Run promo


Oct 10
// Conrad Zimmerman
Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...
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PS3 drops 'It only does everything' for 'long live play'


Aug 30
// Jim Sterling
Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...
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Activision: EA's COD trash talk 'bad for industry'


Aug 18
// Jim Sterling
Electronic Arts has made no secret of its desire to knock Call of Duty from its pedestal. In fact, it's mentioned it so many times it's starting to look like obsession. Activision has noticed the attempts at trash talk, and f...

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