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#Marketing

Dragon Quest photo
Dragon Quest

This Dragon Quest Builders display was built with lots of blocks

Last year, Square Enix promoted Dragon Quest Heroes in Japan with a huge wall of poppable slimes at a metro station. It was the stuff of dreams. (For me, anyway, but then again I see strange things when I sleep.) A similar campaign is now u...

 
Undertale
[Art by Momoppi] Earlier this year, I booked Undertale creator Toby Fox for an appearance on Sup Holmes. Shortly before the show was set to air, he asked if it was OK if he canceled because he "hates answering interview quest...   read

Video Games photo
Video Games

Games were made for boys because games were sold as toys?

A lot of hoopla has been flopping around in recent months about games that focus on boobs. Specifically, some of these games are either not being brought out of Japan, or are having their "boob features" diminished upon release in the U.S....

 
More empty Sonic optimism photo
More empty Sonic optimism

SEGA sez: New Sonic to be 'inspired by how it played in its heyday'

Earlier this year, SEGA issued a bold apology. The company apologized for accidentally naming its Halloween character "Boob" instead of "Boo." Even earlier in the year, SEGA made another apology for how shit Sonic games have been recently a...

 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

 
Black Ops III photo
Black Ops III

Black Ops III has the most people interested according to a Nielsen survey

The more things change, the more they stay the same. Of all the video games releasing this holiday season, Call of Duty is poised to be the most successful. Stop me if you think you've heard this one before. This conclusion was formed ...

 
Call of Duty photo
Call of Duty

Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...

 
Cake! photo
Cake!

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...

 
Czech PlayStation ads photo
Czech PlayStation ads

These Czech PlayStation ads make me feel like a criminal

These ads come from not too long after the Iron Curtain became the Iron Drapes, and Western culture began flooding the former Warsaw Pact. It's obvious that there was still a little bit of a learning experience going on in 1996 as far as ma...

 
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8===D

Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a rave environmen...

 
Shigeru Miyamoto photo
Shigeru Miyamoto

Miyamoto explains Nintendo's reignited passion for core gaming

It's fairly obvious that Nintendo has been ramping up its concerted efforts to attract and maintain its core base, and Shigeru Miyamoto's latest comments confirm that it's not just a coincidence. Miyamoto spoke with Edge in an interview for...

 
Industry  photo
Industry

Worldwide gaming market expected to hit $100 billion in yearly sales by 2018

Projected game sales for 2014 are expected to total $64 billion dollars globally. By 2018, the global sales have been projected to reach $100 billion, mostly due to the giant leap in mobile gaming. Burgeoning economies in countries such as ...

 
Cabela's photo
Cabela's

New Cabela's trailer puts a happy face on hunting

Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which I completely a...

 
Kojima photo
Kojima

Hideo Kojima unboxes Big Boss in Paris game shop

This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Zeroes this ...

 
Stanley Parable photo
Stanley Parable

100k copies of Stanley Parable HD sell in first weekend

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more tha...

 
Pikmin photo
Pikmin

Nintendo bred a new flower to market Pikmin on GameCube!?

The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in time to celebr...

 
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8===D

Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...

 
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8===D

Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...

 
8===D
How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...   read

Wii U Marketing photo
Wii U Marketing

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...

 
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8===D

The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
Sifl and Olly photo
Sifl and Olly

Sifl and Olly return again, this time on Nerdist

Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reborn on Machinim...

 
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8===D

Marketers wanted guns on Beyond: Two Souls promo art

Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be clinging to som...

 
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8===D

Terraria celebrates XBLA/PSN release by sending pebbles

We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literally sending me ru...

 
Dark Souls 2 photo
Dark Souls 2

Help determine the buzzworthy tagline for Dark Souls 2

Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turned to the intern...

 
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8===D

Sony: We have to do better at promoting PS Vita

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.  "Now one ...

 
Office Chat photo
Office Chat

Doorbusting the Dead Island tourism board on PC standards

In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware...

 
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8===D

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new areas (London and L...

 
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8===D

Capcom spoofs Assassin's Creed 3 to promote Okami HD

Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise coming down the...

 

Conrad ZimmermanFeatured blogger

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str...

 

Reviews

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 

Soda Drinker Pro"Like explaining an inside joke to someone else"

 

King's Quest: Once Upon a Climb"A tale of two princesses"

 
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DISCUSSIONS | setupPosts by everyone - post yours

Fenriff

If you havent heard, Overwatch is Zarya and Mercy for

 
Dangus Taargus

Anyone want Affordable Space Adventures or Shantae TPC? North American Humble bundle

 
Fuzunga

Battleborn day-one update is only 470mb!

 
Indestructoidable

Killed the Abyss Watchers in an epic

 
klaw616

Hooooow can I explain, when there are feeeeewwww words I can choooooose Come on, you all know the words!

 
Sr Churros

Madonna oficially became a female MMO character now

 
taterchimp

Going to make a site that allows people to raise money to get virgin dudes

 
Terry 309

So I posted a 4v4 RT game on youtube just to show what its like to

 
BigDoniel

Fair to say the Dota 2 addiction is Have no idea why, the game just never seems to get

 
TheAngriestCarp

I was so stoked to finally see Dreamweaver sharing his artwork with the community that I had the urge to try drawing his catgirl OC, Mayuki, So if youre reading this Dream, consider it a gift from one fledgling artist to another!

 
Agent9

I wish the Storm ruler did a little more than just kill 1 it would have been epic if it casted a strong wind projectile that could disarm enemies or At least chew stamina or Its underutilization is a

 
Inquisitive Ravenclaw

Friendly reminder that Pocket Card Jockey is coming out in 2 days and will consume my life at that

 
Torchman

Chapter 8 gave me 360 snipes for days on end Still not enough to make up for Roger

 
Kaleido Ruby

Hub music, huh?

 
Sr Churros

Welp, Phantasy Star Online 2 failed to run and accuses a missing Either I somehow fucked up when installing or I just need to update Checking for missing game files right now , it is so Current status:

 
EdgyDude

General question: Do other Dtoiders have a shame game? a shame game is game you got by mistake, in a bundle or some other way that youd be embarrassed other people knew you have in your

 
GuerrillaOcelot

I finished Senran Kagura Estival Versus Also, I wrapped up the remaining challenges on Also, I made progress on Dark Souls It has been a good Who needs the outdoors?

 
OverlordZetta

Holy shit! Konami has announced a new game? And its coming to every Sony console AND every Nintendo one?! And its from an old Huson Soft IP?!? And its NOT Bomberman?!?! EDIT: And it may just be a PS2 port somehow severely mislabeled on top of that?!

 
gajknight

PSA: Do not buy the Last Maharaja DLC for AC It is hot trash and Bretts 6/10 is 4 points too Awful, janky and Jack the Ripper though, that is excellent Do get

 
Jinx 01

Steam made a little addition that I *really* Part of the problem with reviews is that games change a lot with patches & updates, especially in Early This makes it easier to see where a game is at the

 
Kaleido Ruby

I think its trying to tell us

 
Amna Umen

My best friend (who introduced me to Dtoid) is developing a game and could use some feedback on his It means so much to me that he succeeds that Im using my 200th QP! Any feedback you leave here Ill pass onto him

 
OverlordZetta

11 years later and this is still my favorite hub world music in a Id just leave the game open and do other stuff to have it playing while I went about my Good, good

 
Sr Churros

I predict the new Battlefield this year will probably be a 2142 sequel, because futuristic shooters are currently in and EA is playing If that ends up being I think they lost a hell of an opportunity for not releasing a sequel for it

 
CoilWhine

I streamed and beat an awesome indie game windowframe, where the window width is used as a weapon and obstacle, streamed part four of Amazing Frog (I unlocked the city and found a boat by getting enough points) + replayed Dead Bits (why? idk)

 
Luca Blight

Goodnight or good morning everyone Im off to

 
Roxas1359

Working on my last research paper of the Need tons of primary sources relating to Japanese American resettlement after the Era of Internment and I cant think of where to Hmm, time for me to put on my thinking

 
JuIc3

Bloodborne, day 3!!! Link found in

 
Rico the Penguin

*adjusts glasses*

 
gajknight

Managed to defeat Nue in the Nioh Satisfying man, I see good things in this games future, for Finishing up the AC Syndicate DLC, then its onto Cant fricking wait man!

 

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