Kaz Hirai


Microsoft winning an Emmy for the Xbox One has set me on a path to learning more about these awards than I've ever cared to. Forget about the Primetime Emmys (surprisingly easy, right?) -- this goes deeper. The National Acade...

After a corporate strategy meeting in Tokyo today, Sony CEO Kazuo Hirai announced that the PS4 is indeed recording a profit with "hardware alone," and in that fact it's "different from the model of previous platforms." In sho...

CES isn't until after Christmas. January, in fact. But we seem to be in the habit of preparing for holidays months in advance, so put away your Christmas lights and pull out your CES 4K LEDs because it's late October and Chri...

Loud and clear, Sony boss man Kazuo Hirai believes that the PlayStation 4 must target core gamers from the outset before expanding for others mind share. Speaking with Wall Street Journal's Walt Mossberg during a talk at the ...



Sony CEO Kaz Hirai is one of the roughly 40 executives giving up annual bonuses in the wake of the company's financial results. This will result in suits losing between 30 and 50% of the money they normally take home every ye...


Polygon-headed Sony CEO Kaz Hirai has stepped down from his role as Sony Computer Entertainment chairman and representative director, leaving the business of games behind to focus more on his company's TV, music, and phone in...

Mr. Ridge Racer keeps moving up. Kaz Hirai was over Sony Computer Entertainment up until last year, but got pushed up to VP over the Consumer Products and Services group, putting him in charge of Sony's entire consumer electr...

PlayStation brand boss Kaz Hirai has given us a grounded look at the digital distribution scene, claiming that it's extremist to believe that we'll have an all-digital industry even within ten years. The polygonal executive h...

Alright, I'll be straight with you guys. I'm the only one working today. Everyone else is doing New Year's Eve things. Or having babies or whatever. It's just me. And going on halfway into the day now, I figure I'm boring yo...

Ever vigilant in that department, Siliconera has unearthed another Japanese trademark, this time from Namco Bandai. It seems the company has registered something called Ridge Racer Accelerated, and if I had to guess, I'd say ...

The girly slapfight between Microsoft and Sony continues, with Sony Computer Entertainment boss Kaz Hirai stepping into the fray to asset that, somehow, PlayStation is still the official industry leader. Quite how he works th...

Here's an absolute mindblower for you. Sony exec Kaz Hirai has stunned the world by saying that the PlayStation 3's main premise is videogames! I thought it was just an expensive clock, but apparently there are these magic ci...

If you’re reading this and are anywhere near London, why aren’t you at The O2? Sony Europe is currently holding its “PlayStation Day” there, so — oh, wait, never mind; it’s press-only. A...

Some people will never learn that game theft and piracy do not pay. But this guy almost came out ahead with a box of crabs. Almost.61 year-old George Clarke of Snowdon Terrace, Seamill, North Ayreshire was hoping to make a qu...






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