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7:30 PM on 05.22.2014

Kaz Hirai states the PS4 is 'already profitable'

After a corporate strategy meeting in Tokyo today, Sony CEO Kazuo Hirai announced that the PS4 is indeed recording a profit with "hardware alone," and in that fact it's "different from the model of previous platforms." In sho...

Brittany Vincent


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Mistwalker Announces Upcoming Terra Battle Concert

Terra Battle concert planning is now underway as the popular mobile-RPG surpasses 1 million downloads in less than a month. For more information on upcoming milestones and recently unlocked milestones, please visit Terra Battle's Download Starter.




7:00 AM on 10.24.2013

Sony CEO Kaz Hirai delivering CES opening keynote

CES isn't until after Christmas. January, in fact. But we seem to be in the habit of preparing for holidays months in advance, so put away your Christmas lights and pull out your CES 4K LEDs because it's late October and Chri...

Steven Hansen

2:30 PM on 05.31.2013

Kaz Hirai says PlayStation 4 is 'all about the gamers'

Loud and clear, Sony boss man Kazuo Hirai believes that the PlayStation 4 must target core gamers from the outset before expanding for others mind share. Speaking with Wall Street Journal's Walt Mossberg during a talk at the ...

Abel Girmay

8:00 AM on 05.02.2013

Sony execs surrender annual bonuses in financial letdown

Sony CEO Kaz Hirai is one of the roughly 40 executives giving up annual bonuses in the wake of the company's financial results. This will result in suits losing between 30 and 50% of the money they normally take home every ye...

Jim Sterling



Sony admits PS Vita sales are lower than expected photo
Sony admits PS Vita sales are lower than expected
by Jim Sterling

Sony chief executive Kaz Hirai has admitted the PlayStation Vita is not performing as expected. However, he has deployed Sony's usual get-out, claiming they'd rather be judged on speculative success rather than, y'know, real success. 

Hirai spoke about the Vita at a media reception following his CES presentation, where he confessed the Vita was selling “low end of what we expected." He then claimed it was too early to write the handheld off just yet, suggesting it would take five to ten years to determine whether or not the Vita had failed.

"Long term is what is important," he suggested. 

 

view full story + comments


8:00 AM on 06.27.2012

Kaz Hirai steps down from PlayStation chairmanship

Polygon-headed Sony CEO Kaz Hirai has stepped down from his role as Sony Computer Entertainment chairman and representative director, leaving the business of games behind to focus more on his company's TV, music, and phone in...

Jim Sterling

9:45 AM on 02.01.2012

Kaz Hirai to take over as Sony CEO in April

Mr. Ridge Racer keeps moving up. Kaz Hirai was over Sony Computer Entertainment up until last year, but got pushed up to VP over the Consumer Products and Services group, putting him in charge of Sony's entire consumer electr...

Dale North

8:40 AM on 08.26.2010

Sony: We'll always need physical media

PlayStation brand boss Kaz Hirai has given us a grounded look at the digital distribution scene, claiming that it's extremist to believe that we'll have an all-digital industry even within ten years. The polygonal executive h...

Jim Sterling

11:00 AM on 12.31.2009

Keyboard Guy rocks Ridge Racer samples in this remix

Alright, I'll be straight with you guys. I'm the only one working today. Everyone else is doing New Year's Eve things. Or having babies or whatever. It's just me. And going on halfway into the day now, I figure I'm boring yo...

Dale North

4:00 AM on 11.18.2009

Namco Bandai trademarks Ridge Racer Accelerated in Japan

Ever vigilant in that department, Siliconera has unearthed another Japanese trademark, this time from Namco Bandai. It seems the company has registered something called Ridge Racer Accelerated, and if I had to guess, I'd say ...

Topher Cantler

8:00 AM on 01.20.2009

Sony/MS flame war continues as Xbox 360 'lacks longevity'

The girly slapfight between Microsoft and Sony continues, with Sony Computer Entertainment boss Kaz Hirai stepping into the fray to asset that, somehow, PlayStation is still the official industry leader. Quite how he works th...

Jim Sterling





9:06 AM on 10.15.2008

Shocker: The PS3 is for playing videogames, says Hirai

Here's an absolute mindblower for you. Sony exec Kaz Hirai has stunned the world by saying that the PlayStation 3's main premise is videogames! I thought it was just an expensive clock, but apparently there are these magic ci...

Jim Sterling

1:46 PM on 05.06.2008

Tidbits from today's SCEE PlayStation Day [update]

If you’re reading this and are anywhere near London, why aren’t you at The O2? Sony Europe is currently holding its “PlayStation Day” there, so — oh, wait, never mind; it’s press-only. A...

Samit Sarkar

11:32 AM on 01.16.2008

Pirate trades copied games for a box of crabs, fined 3,000

Some people will never learn that game theft and piracy do not pay. But this guy almost came out ahead with a box of crabs. Almost.61 year-old George Clarke of Snowdon Terrace, Seamill, North Ayreshire was hoping to make a qu...

Dale North

3:45 PM on 01.08.2008

CES 2008: PlayStation 3 MIGHT make money ... maybe ... we think

Speaking at the Consumer Electronics Show, everyone's favorite Tekken character lookalike Kaz Hirai has made an encouraging claim for investors -- the PS3 may make money one day! As we all know, the PS3 is currently a profit ...

Jim Sterling

10:07 PM on 11.07.2007

Kaz can't get no satisfaction: Not from Home, at any rate

Kaz Hirai, the Tekken character-resembling PlayStation boss, isn't satisfied. It's not because nobody else is as impressed as he is with Ridge Racer, it's because he himself isn't impressed with one of the PS3's biggest futur...

Jim Sterling