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Following his elaboration on why he sold Impulse to GameStop in a recent interview, Stardock's Brad Wardell slowly moved away from the business mindset of representing a company involved in a major industry deal, and slowly opened up about how Stardock's renewed freedom will affect its games as well as providing insights into his vision for the future of gaming.
Earlier this week, one indie studio had to make a snap decision (based on a lot of factors) and decided to stop selling its game on Impulse, Stardock's digital distribution service, after GameStop officially takes over.
When the Impulse/GameStop deal was initially announced, many people wondered why Stardock sold Impulse to the retail behemoth. Were they running out of money? Did Elemental: War of Magic nearly bankrupt Stardock? And if Impulse really was profitable, as Stardock's CEO Brad Wardell recently told Joystiq, then why did they sell it? Or why did they sell it to GameStop of all things?
Wardell was happy enough to answer these questions for us and to clarify what the sale of Impulse will mean for the service's management, for developers, and for consumers.