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9:00 AM on 02.22.2013

Box art posts are the worst: here's one for Watch_Dogs

Ubisoft's upcoming Watch_Dogs is a big deal, right? So you want to see the box art, right? Yeah, I don't care either. I just care that this is a game that's coming this holiday season, and I'd rather play it on one of systems...

Dale North

10:30 AM on 02.11.2013

Mega fan creates an unofficial Mega Man 10 press kit

When Mega Man 9 was released, Capcom produced an amazing press kit along with it. Sadly, although awesome old school coverart was also created for Mega Man 10, a press kit wasn't in the cards. Enter Mega Man fan millerjm2, wh...

Chris Carter



The best videogame covers of 2012 photo
The best videogame covers of 2012
by Allistair Pinsof

Even as retail stores die a slow death and digital sales take their place, box covers matter. Look no further than the controversy around BioShock Infinite's decidedly safe (and dull) cover for an impassioned example.

A good game cover is one that brings characters to life before we know them, captures our imagination, or is just aesthetically pleasing. Good game covers are a dying breed with most covers designed by computer graphics artists who are following an agenda passed down from marketing.

The 20 chosen covers below are ones that we'll remember for some time, even if the game attached is one best quickly forgotten.

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The worst videogame covers of 2012 photo
The worst videogame covers of 2012
by Allistair Pinsof

Most game covers are forgettable and generic, but a select few transcend into levels of such awfulness that they stick with us all year long, like a never-ending scab. From cheap shovelware to incredibly awkward sports photos, a bad game cover can come from any publisher. It takes a particularly lazy and clueless one to land on this list though.

Count the number of THQ titles below and come to your own conclusions. THQ, thanks for raising the bar on terrible box art.

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Devs 'refused' to move Ellie to back cover of Last of Us photo
Devs 'refused' to move Ellie to back cover of Last of Us
by Jordan Devore

Given the heightened fascination with box art -- more specifically, BioShock Infinite's -- VG247 has some interesting quotes about how Naughty Dog ended up with the final cover for The Last of Us. The outlet asked actor Ashley Johnson (Ellie) and creative director Neil Druckmann why there are so few female characters portrayed on videogame box art.

"I feel like they don't put women on the covers because they're afraid that it won't sell," explained Johnson. "It's all gamers really know -- and I don’t want to be sexist by any means -- but I get the feeling, generally, that they think games won't sell as well with a woman on the cover, compared to some badass dude on the front."

"I agree with what Ashley said," Druckmann continued. "I believe there's a misconception that if you put a girl or a woman on the cover, the game will sell less. I know I’ve been in discussions where we've been asked to push Ellie to the back and everyone at Naughty Dog just flat-out refused."

While some might be quick to jump on the marketing folks in these situations, sometimes, the truth isn't pretty. It's entirely possible that who appears on box art, and how, can make all the difference in a purchasing decision for some people, silly as that might seem. How many? I'm not sure. But kudos to Naughty Dog for being in a position to stay strong and then follow through. The norm isn't going to change if everyone sticks with it. Frankly, the bigger issue seems to be having more well-written female protagonists in the first place. We'll get there, eventually.

The Last of Us: acting out the end of the world [VG247]

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8:30 AM on 12.10.2012

The Last of Us trailer, box art, and pre-order bonuses

The Last of Us was given a release date of May 7 at the Spike Videogame Commercials, along with a new trailer. Today, Naughty Dog has provided that trailer to the masses, along with the game's official box art, and pre-order ...

Jim Sterling







Is BioShock Infinite the worst box of all time? photo
Is BioShock Infinite the worst box of all time?
by Allistair Pinsof

There are few boxes as anticipated as BioShock Infinite, the long awaited box to prequels BioShock Limited Edition and BioShock for the PlayStation 3.

Irrational Games, known as 2K Boston during BioShock's release, made waves in the industry with critics and boring, ordinary game-playing people alike, in 2007. BioShock was everything boxes didn't dare to do at the time: It was bold, beautiful, and it had a message. You looked at that box and it spoke to the soul. It said, "Open me, stick me in your game box, and have a randy dandy time." We gaming folk finally discovered what true art is and why it's worth talking about all the dang time on NeoGAF.

After getting several hours of eyes-on ophthalmic exploration of Irrational's much anticipated follow-up, I have to say that BioShock Infinite is not the box we deserve.

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8:06 AM on 12.01.2012

Box art revealed for BioShock Infinite

Irrational Games hath delivered unto the world its official box art for BioShock Infinite, confirming its existence after delays and rumors of shaky development. It's committed now, and nobody can take that away! All things c...

Jim Sterling

12:00 PM on 09.29.2012

Aksys reprints 999 with all-new box art

I hope you guys managed to pre-order Virtue's Last Reward on time to get that sweet watch, because that sh*t sold out fast. I had heard that Aksys offered a second batch of watches this week, but by the time I scoped out Amaz...

Tony Ponce

12:15 PM on 09.11.2012

Capcom thinks Ace Attorney fan game box art is for real

"That's Our Capcom! Coming soon to ABC Family!" Capcom is notorious for its printing errors and spelling gaffes. If it's not using watermarked images for its slip covers, it's failing to run a simple spell check on in-game di...

Tony Ponce

11:00 PM on 09.01.2012

Mega64 discovers the secret to making awesome box art

Just when you think the Mega64 crew have nothing left to offer the world, they have a grand epiphany and alter the course of humanity for the better. By studying countless box art from across the history of videogames, they'...

Tony Ponce

6:45 PM on 07.18.2012

*drumroll* The Persona 4 Golden North American box art

Here it is: the Persona 4 Golden box art. Nice, isn't it? I'm going to enjoy it now, because after I get my copy I'll never see that box front again. I cannot wait for this bad boy to get inside of my Vita. Yes, I've played t...

Dale North

9:00 PM on 07.01.2012

BOX VS. BOX, or box art from other countries looks weird!

Name me a person who doesn't find regional box art comparisons fascinating. You can't, can you? That's because such a person doesn't exist, and if one did exist, I wouldn't feel right in calling it "human." For the past few m...

Tony Ponce

3:00 PM on 06.28.2012

Live life the Max Payne way, plus box art go to war

Take Max Payne out of his gritty film noir universe, plant him smack in the middle of sleepy suburbia, and just let him do his thing. Then on Thursdays, he and Frank Castle go bowling together. Sounds like your typical, All-...

Tony Ponce

3:00 PM on 04.15.2012

Adding old box art to new videogames makes them awesomer

During the hustle and bustle of PAX week, there were quite a few bits of Internet awesomeness that unfortunately slipped under everyone's noses. I always hate being the last guy to find that "cool new thing," because it feels...

Tony Ponce

10:00 PM on 03.28.2012

Virtue's Last Reward gets box art, potential release date

It's been a month since I last spoke of the game formerly known as Good People Die. That is outrageous. Thankfully, Aksys has uploaded the box art to Amazon, so I have an excuse to talk about it once again. What you should ta...

Tony Ponce