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Suggestive ZombiU ads exacerbate ongoing controversy  photo
Suggestive ZombiU ads exacerbate ongoing controversy
by Kyle MacGregor

ZombiU is, by all accounts, a pretty decent game that uses the Wii U's GamePad in some interesting ways. It's helped breathe new life into a genre that's been in decay for the better part of a decade. And hey, if nothing else, zombie-killing is still as fun as it's ever been. 

Now those are some selling points for a marketing team to dig their teeth into, but Ubisoft decided to go in an entirely different direction with this print ad. Certainly eye-catching, these images of a glamour model and her undead counterpart are already inspiring some impassioned negative reactions around the web.

Whether you think the ad is harmless, misleading, or just in poor taste, it makes Ubisoft seem pretty out of touch. Given how much controversy there's been over gender discrimination in recent months, this just seems likely to further agitate an already riled up hornet's nest. 

Hit the gallery image to download the photo. Rawr.

ZombiU’s Marketing Team: Sure, Why Not. Let’s Make An Ad With A Half-Naked Woman. [Kotaku]

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3:00 PM on 11.30.2012

You should go check out Skrillex Quest

I'm pretty sure I've lamented in the past that I don't know what the kids are into with the music anymore. So, understand that I have no idea who this "Skrillex" person is, but I'm getting the idea that he's kind of becoming ...

Conrad Zimmerman

7:00 PM on 11.28.2012

Robot Chicken made a PlayStation All-Stars commercial

I enjoyed watching Robot Chicken on Adult Swim back in college, but it never felt like it had true staying power. Why new episodes are still being made, I have no clue. Then again, this is the same network that is still chur...

Tony Ponce

7:00 AM on 11.01.2012

The PS Vita is like a headless lady with four breasts?

According to a promotional ad in France, the PlayStation Vita is comparable to a woman with no head and four breasts, two of which jut agonizingly from her back like a pair of malevolent tumors.  What are we to glean fro...

Jim Sterling

1:00 AM on 09.15.2012

Obama campaign ads to hit Madden 13 and other EA titles

As much fun as the never ending political bickering has been lately, I'm kind of ready for it to be over for a while. Something tells me though, that it's going to get a whole lot worse before it gets any better. At least we ...

Kyle MacGregor

9:00 AM on 08.24.2012

Sony patent points to playable mini-game advertisements

Imagine broadcasted or streamed advertisements that are playable as mini-games, with an online element so that you could play with other viewers. A new Sony PlayStation patent, found by GameNMotion, seems to spell out how thi...

Dale North





1:30 PM on 07.10.2012

Penny Arcade using Kickstarter to fund ad-free site

One expects a little cynicism from a satirical web comic, but Penny Arcade's new Kickstarter project takes things to a new extreme. The company is asking for $250,000 to remove one advertisement from its site. Not only that ....

Jim Sterling

4:30 PM on 06.09.2012

E3: A peek at the Videogame History Museum booth

While the E3 show floor is primarily concerned with showing the world what's next for the videogame industry, The Videogame History Museum brought a little bit of its past to the event this week. Tucked in the corner of the s...

Conrad Zimmerman



Do you want a sneak peek of the E3 Convention Center? photo
Do you want a sneak peek of the E3 Convention Center?
by Chad Concelmo

Of course you do!

I just got back from an early visit to the L.A. Convention Center, home to next week's massive industry event: E3. You may have heard about it.

The final preparations are almost complete, with companies putting the finishing touches on their gigantic, out of control booths. While I was there, workers were everywhere -- painting, gluing, hammering, and doing all types of other manly things.

And while access to the actual show floor is strictly prohibited -- seriously, security is no joke! -- I was able to take a bunch of pictures of the posters, banners, and general decor that will be plastered around the L.A. Convention Center. Check out everything in the gallery! There is some pretty cool stuff to get excited about!

Next week is going to be pretty awesome! Make sure you stick with Destructoid for all your E3 needs!

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5:50 PM on 06.01.2012

E3: Hitman: Absolution snags the coveted South Hall steps

The South Hall is the larger of the two main halls at the L.A. Convention Center (the other being the West Hall). While the "Big Three" companies (Nintendo, Microsoft, and Sony) are in the West Hall, they take up almost all t...

Chad Concelmo

10:00 AM on 05.25.2012

Sony patents plan to interrupt games with commercials

You can't count on a publisher to be original or inventive when it comes to our entertainment, but they always seem brilliantly innovative when it comes to selling us more crap. Sony is today's bright little star, having pate...

Jim Sterling

10:30 AM on 04.25.2012

Thank Christ: Xbox Live to feature even more advertising!

You wanted it, Microsoft's bringing it! In the new future, the Xbox Live service that you paid for will be using your patronage to score even more money off of advertisers! More TV-like commercials will soon be airing on a nu...

Jim Sterling



Review: World Gone Sour photo
Review: World Gone Sour
by Jim Sterling

The idea of buying an interactive commercial is like battery acid in the minds of most adult gamers, but we blissfully forget that we once paid full price for entire videogames that existed purely to push another product. 

As children, we happily played games like Yo! Noid and Cool Spot, not to mention the shameless Biker Mice From Mars title that consistently reminded us of the delicious taste of Snickers. Back then, paying top dollar for a game that tricked children into getting diabetes was an acceptable practice, mostly because the games weren't all that terrible. Not great, but not terrible. 

World Gone Sour evokes the spirit of the nineties with its "advergaming" properties. It promotes sugary food, you have to pay for it, and it's not terrible.

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11:30 AM on 01.29.2012

Here's some A for your SoulCalibur T

Voldo's lower horn may not have been a legit SoulCalibur V print ad, but this one is. Surprise, surprise. It's the perfect complement to the original boobalicious ad. These things always happen in pairs. I'm glad Namco Bandai...

Tony Ponce

12:00 PM on 01.09.2012

Namco Bandai pulls penis-flavored SoulCalibur V ad

[Update: So apparently it is not real. Stupid sexy Voldo!] Namco Bandai recently pulled an advert for SoulCalibur V after fans complained that it was too offensive. No, it wasn't the magazine page featuring ginormous breasts....

Jim Sterling

9:00 AM on 01.03.2012

Veteran hates Modern Warfare 3's 'hideous' advertising

Those live action Modern Warfare 3 commercials featuring Jonah Hill and Sam Worthington may be lighthearted nonsense to us regular folk, but US Army Special Operations Command paratrooper D.B. Grady thinks they're crass,...

Jim Sterling