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5:00 PM on 01.20.2014

Microsoft secretly pays YouTubers to advertise Xbox One

[Update: In a statement, Microsoft said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked...

Steven Hansen


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8:30 PM on 11.13.2013

Ever try to sell your parents on buying a new console?

Nintendo's latest ad for the Wii U really takes me back. I can remember making a similar pitch to my own parents twenty five years ago when trying to convince them of the necessity of a Nintendo Entertainment System in our h...

Conrad Zimmerman



Microsoft actually wants to sell Kinect data (Update) photo
Microsoft actually wants to sell Kinect data (Update)
by Brett Makedonski

[Update: Microsoft has reached out to the press to deny this report, stating that the original source misinterpreted Mehdi's presentation. According to Microsoft, Mehdi's quote about "bridging worlds and offering that to advertisers" was with regard to platforms such as SmartGlass. It also reiterated that they "have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so."]

Remember that time that a Microsoft marketing executive told everyone that the company has no intention of using any data collected from Kinect for anything related to advertising? You shouldn't have to rack your brain; it happened only a few days ago. Well, go ahead and disregard that, because Microsoft's VP of marketing and strategy got up in front of a room full of people, and stated that the company hopes to do that in the future.

As reported by Advertising Age, Yusuf Mehdi held a talk on Saturday morning at the Association of National Advertisers' annual convention that was titled "Winning the Game: Xbox Marketing." In his presentation, he touched on ways in which Xbox One could revolutionize advertising, such as increased production values attributed to imaging technology, taking advantage of the gamification movement, and most importantly, the possibility of making data available for market research.

"We are trying to bridge some of the world between online and offline," Mehdi said. "We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly," he continued.

There's no real surprise here; we all saw this coming the whole way. It's unfortunate, but it's highly likely. But, the fact that two high-ranking marketing executives directly contradicted each other within a matter of days is just embarrassing. We're at the point where maybe no one in Microsoft's camp should open their mouth unless it's to parrot an official company message.

Xbox One's Data Treasure Trove Could Reshape Marketing [Advertising Age]

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6:00 PM on 10.05.2013

Microsoft promises that privacy is paramount with Kinect

One of the most immediate, widely held, and legitimate concerns surrounding Xbox One's Kinect was the very realistic potential for Microsoft to abuse the data collection. It's not much of a stretch, given that it's recently b...

Brett Makedonski

3:00 AM on 09.06.2013

First Xbox One ad has no games

The Xbox One finally has a release date and it finally has advertisements, this one strategically placed in line with the start of the NFL season. While brother to Eli Manning and hit commercial star Peyton Manning was putti...

Steven Hansen

9:20 AM on 08.09.2013

Here's the trailer for that PS All-Stars Coca Cola thing

Remember that bizarre PlayStation All-Stars Island iOS and Android App that was announced yesterday? Today it has a brand new trailer to give you a better look at the four core games that are included, as well as the "Coke C...

Chris Carter

8:00 PM on 08.08.2013

PlayStation All-Stars Island wants you to drink Coke Zero

I can't look at PlayStation All-Stars Island without laughing. While some might be put off by the blatant advertising tie-in with Coca-Cola Zero for this free iOS and Android game -- that plane is beyond ridiculous, I'll admi...

Jordan Devore

9:00 PM on 07.16.2013

What?! GMC is the official vehicle of Madden 25

Yesterday, GMC, already the official vehicle of the NFL, announced a partnership with EA Sports to become the official vehicle of Madden 25. The press releases notes Madden 25 will have, "GMC vehicles integrated into the gami...

Steven Hansen

12:30 AM on 06.26.2013

Yakuza 1&2 HD ad features a broken marriage, or something

Yakuza and Yakuza 2 are getting the HD treatment, though as it stands the bundle is exclusive to both the Wii U and Japan. Because I'm still bitter about Valkyria Chronicles, I'll just assume they're never coming stateside b...

Steven Hansen

5:00 AM on 05.24.2013

Watch Donkey Kong scare a bunch of kids at the zoo

How does Nintendo go about promoting Donkey Kong Country Returns 3D? By scaring the hell out of little kids.

Hamza CTZ Aziz

8:00 AM on 05.01.2013

Aliens: Colonial Marines gets class action suit for lies

SEGA and Gearbox have been slapped with a class action suit for Aliens: Colonial Marines, accused of lying about the game to get it sold. It was only a matter of time.  Edelson LLC has taken the case, which alleges that ...

Jim Sterling







Penny Arcade Report on ad-blocking, breasticles photo
Penny Arcade Report on ad-blocking, breasticles
by Niero Gonzalez

[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible]

Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it would behoove you to read Ben Kuchera's piece on the business of pageviews and ad-funded content publishing, and why posting a photo of breasts to headline this story makes more business sense than attempting to write anything remotely intelligent. You needn't look further than the much-chastised gallery of "40 hottest women in tech" to understand how low some writers will go for pageviews. But I digress. 

Web publishers are at an impasse: the terms that the advertising industry and ad-block users demand from each other are completely at odds, and small web publishers like me who rely on both are caught in the crossfire. It's refreshing to see the issue get a little more visibility. 

Last week I was invited by NPR's show On The Media to discuss my story. I thought it was going pretty well until Brooke asked why I don't just turn off annoying flashing ads. I truly wish it was that easy, dear readers. I really do. After mumbling what I'm sure was an unremarkable response she then pressed: "So, how long do you think you'll continue to be in business?"

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6:15 PM on 04.08.2013

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...

Conrad Zimmerman

8:00 PM on 03.03.2013

Oh hey, these SimCity ads are actually funny

Typically, when it comes to videogame ads at least, actors don't usually do a good job of promoting a game. That's not the case here with these SimCity ads, thankfully. Actor Adam Devine of Workaholics fame did a few promos for the game and they're all pretty funny. Fancy that. SimCity is out this week for the PC. Are you planning on picking it up?

Hamza CTZ Aziz

7:30 PM on 01.02.2013

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...

Brett Zeidler



Suggestive ZombiU ads exacerbate ongoing controversy  photo
Suggestive ZombiU ads exacerbate ongoing controversy
by Kyle MacGregor

ZombiU is, by all accounts, a pretty decent game that uses the Wii U's GamePad in some interesting ways. It's helped breathe new life into a genre that's been in decay for the better part of a decade. And hey, if nothing else, zombie-killing is still as fun as it's ever been. 

Now those are some selling points for a marketing team to dig their teeth into, but Ubisoft decided to go in an entirely different direction with this print ad. Certainly eye-catching, these images of a glamour model and her undead counterpart are already inspiring some impassioned negative reactions around the web.

Whether you think the ad is harmless, misleading, or just in poor taste, it makes Ubisoft seem pretty out of touch. Given how much controversy there's been over gender discrimination in recent months, this just seems likely to further agitate an already riled up hornet's nest. 

Hit the gallery image to download the photo. Rawr.

ZombiU’s Marketing Team: Sure, Why Not. Let’s Make An Ad With A Half-Naked Woman. [Kotaku]

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