A survey carried out by media consulting firm Frank N. Magid Associates has revealed that, in a poll of 800 gamers, only a 15% have actually purchased downloadable content. Just under half of the respondents revealed that they didn't even know DLC was available.
41% of the gamers stated that they were aware of DLC, but had simply chosen not to buy any at the time of the survey, while 43% claimed total ignorance of extra online content. A spokesman for Magid reveals that those who don't know about DLC typically play Wii and PS2 games, where DLC is not so rife.
As DLC becomes more and more tempting to developers, this is surely something they will want to address. GameStop is already helping with network cards, DLC vouchers and pre-order download bonuses, but it seems that consumer awareness of DLC is still pretty low for something that has been made to feel so important.
We expect Namco Bandai to heroically attempt to fix this problem.
Survey: Only 15 Percent Of Gamers Purchase DLC [IGN via VG247]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
Likes
PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
47 comments | showing # 1 to 47
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Oh wait, I did also buy the MGS level pack for LittleBigPlanet.
I haven't bought a LOT of DLC. I got Death Magnetic for GH, and just recently the Borderlands DLC (both).
And my God, who are these people who play videogames but don't even know what downloadable content is!?! Choosing to not buy it, I understand. Unaware it exists...Jeez. Do these people even know how to tie their own shoelaces?
And by the time I go back to play it again, the cost of the DLC suddenly seems pretty outrageous since the game is X year(s) old now. I caved in for Beautiful Katamari and Borderlands, but to date I can't think of any other DLC I've purchased.
The general gaming public. I'd say it's a pretty fair estimate that about half the people who own a game never finish it if it's longer than 8 hours, or never go online with it if it's a multiplayer game.
My dad plays Command & Conquer: Generals like you wouldn't believe (from about 3 months after launch to today), but he had no idea about the Zero Hour expansion pack until about a year ago when I told him about it, nor has he ever once gone online and played a match against someone else. A surprisingly large number of people expect the complete, ultimate final edition pack is what they're getting when they buy a game. It's really not all that surprising that not all of the 10+ million current-gen console owners go on gaming news sites and keep up-to-date on this kind of stuff, is it?
In practice, however, it is seen as a way to generate more money with minimal effort. While an expansion pack, like the upcoming Dragon Age Awakening and Star Craft Brood Wars, required actual effort, most DLC packs are seen as nothing but throw-away additions.
With the popular advent of DLC, developers feel they must rush to provide it, resulting in rushed work that is generally very short and feels weak. Or, they push it back and put it on the back-burner, resulting in delayed work that hasn't had enough attention put into it.
Take Mass Effect for instance. I loved that game to death, I played it over 5 times, but the DLC for it was terrible. Bringing down the sky was too short and Pinnacle Station was an absolute rip-off. Warden's Keep for Dragon Age wasn't too good either, and the Blood Dragon Armor was "blood-y" useless (although the Stone Prisoner was alright). Fallout 3 DLC was very hit-and-miss, with The Pitt and Anchorage being awful, Mothership Zeta being boring with only Broken Steel and Point Lookout being worth the money spent.
I'm glad that most gamers don't want to buy DLC, because I just can't help myself. Even knowing that the Mass Effect 2 DLC will probably be rubbish, I will buy it.
That said, the only one I've ever purchased was Ninja Gaiden 2's "Mission Mode".
Studies are nice and all, but I highly doubt with how much in-game advertising some DLC gets that that many are unawares
That comment would be better if the survey didn't show a majority of gamers don't know DLC exist.
You will however always get the traditionalists - see above - moaning but get used to it, this is the way of the future I reckon, digital distribution and DLC
This article kind of made me snicker because of the 'Get 800 MSPoints from EA!' thing where I purchased BF1943 and two DLC add-ons for Mass Effect. As well as the '2009 Countdown' Deals MS had going where all 5 add-ons were 50% off. How could I not?!
Also, 'Downloadable Content' should really not have to mean simple maps/songs/cosmetic additions. When are developers going to learn that we want actual content in our Downloadable Content? Enough with the lame map packs(any CoD), costumes(SFIV) and songs(any rythm/music game). How about some new features too?
So yeah, grain of salt, skewed survey results, blah blah blah.
I'm not surprised that a lot of people don't download DLC; I have friends that barely visit their console's digital store.
Also, where the hell did they find the 800 gamers for this survey? The goddamned moon? I seriously wonder how almost half of them didn't know about DLC at all. I'd bet a good chunk of these "gamers" were either younger kids or middle-aged yuppie folk jumping on the Wii bandwagon.
i love free dlc though, like the warhawk jetpacks.
and surveying wii and ps2 owners about dlc is about the equivalent of asking a christian for quotes from the koran. they ain't gonna know because they ain't got the koran to begin with!
I think part of the reason why launch DLC is a good idea, though, is when there is a code included with the game package, it gives DLC a physical feel that more traditional gamers can more readily use. It also assures them that there will be more soon (if they enjoy the game) and will hopefully push them to explore what other games have extra content available to buy.
Chosen not to buy.
Bullshit, its just the same wannabe-elitists that go around internet forums complaining about publishers being too greedy, yet they secretly buy each piece of DLC themselves as well :)
Its quite clear that this poll is a survey, not facts from an actual database.
"A spokesman for Magid reveals that those who don't know about DLC typically play Wii and PS2 games, where DLC is not so rife."
Out of the 800, how many of them fell into this group? One thing I learned from college classes dealing with statistics, you have to take polls with a grain of salt until all the details are revealed. They could have easily blind-called people, asked if they played video games EVER, and then asked them about DLC. A good majority of those people could have said they played games, but meant they played back during the days of Atari.
Now, if they stated they went for PS3 and 360 owners, I'd put a bit more merit into their findings.
On that note...I buy DLC on my 360. My wife and I play a lot of Rock Band together, and there are other games that, if the price is right and I think it'll extend/enhance my gameplay (that sounds kinda dirty), I'll pick it up. If it's something stupid, like the Prince of Persia epilogue bit someone mentioned in the IGN comments, I'll pass.
i heart tales and the word poppycock.
There's also packs that are more money, character titles, recipies, and item packs.