games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 


Surprise! Xbox 360 drops in price this Wednesday photo

Oh Internet, you always spoil everything for everyone. In case you missed the storm of "rumors" from last week, all Xbox 360 models will drop in price this Wednesday. The Premium will now sell for $349.99, the Core will sell for $279.99, the Elite will sell for $449.99 and the Halo 3 edition of the Xbox 360 coming out in September will retail for $399.99.

The timing of the price drop is meant to coincide with the release of Madden 2008 next week, which is "one of many titles that make up the greatest holiday lineup in video game history." 

So readers, now that the system has dropped in price, are you going to go pick one up? Or are there still too many factors preventing you from purchasing the unit? 

Press release after the jump. 

Microsoft Lowers Price of Xbox 360 by $50

Price drop coincides with release of "Madden NFL 08" on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.

REDMOND, Wash. — Aug. 6, 2007 — Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360™ by $50 ( U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14. "Madden NFL Football," one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.

"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an unsurpassed experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 ( U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 ( U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 ( U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.

In addition to being a great value, Xbox 360 is the only console on which consumers will be able to play all of this year's biggest titles: "Guitar Hero III™: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie Studios), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "BioShock" (2K Games), "Lost Odyssey™" (Mistwalker/Feel Plus), "Blue Dragon" (Mistwalker/Artoon Co. Ltd.), "Scene It? Lights, Camera, Action," (Screenlife), "Project Gotham Racing ® 4" (Bizarre Creations Ltd.), "Mass Effect" (BioWare Corp.), "Naruto: Rise of a Ninja" (Ubisoft), and "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games). With a record-setting attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.


Continue: More Xbox 360 stories





prev next

36 comments | showing # 1 to 36

Justin Villasenor's Avatar - Comment posted on 08/06/2007 23:47
Justin Villasenor
The announced price drops are U.S. only.
Sienar's Avatar - Comment posted on 08/06/2007 23:49
Sienar
Fuck yes
Edarios's Avatar - Comment posted on 08/06/2007 23:53
Edarios
the prices in Canada will drop as well, just like with the PS3.
Mxyzptlk's Avatar - Comment posted on 08/06/2007 23:56
Mxyzptlk
So another yearly update to Madden is contributing to "greatest holiday lineup in video game history"? Can I have some of what they're smoking?

I'm still holding out until I can be sure I'm getting a system with the Falcon.
GrayFox's Avatar - Comment posted on 08/07/2007 00:01
GrayFox
I'm picking one up as soon as they drop the prices in Canada. I'm also thinking about getting a warranty where I can trade in my system for a new one immediately if anything happens (or the Falcon unit drops).
Mister Disco's Avatar - Comment posted on 08/07/2007 00:01
Mister Disco
Haha, I told everyone. So, yeah. I gots mine set aside for Wednesday.
jakebattey's Avatar - Comment posted on 08/07/2007 00:01
jakebattey
I like how the addition of Halo 3 makes the 360 the ONLY place to play this year's hottest games.
The price drop is nice and all, but I'd rather be sure that I'm not getting a piece of hardware that fails 30% of the time and is then fixed with Duct Tape and Bailing Wire.
kawitchate's Avatar - Comment posted on 08/07/2007 00:05
kawitchate
as a 360 owner, i implore you, do NOT buy a 360 until they announce a change in the design of the hardware! wait for the 65nm chip, wait for some answer to the overheating problems...

or you'll end up with a 360 you have to send back after only 6 months of ownership.
Edarios's Avatar - Comment posted on 08/07/2007 00:08
Edarios
its too bad that most buyers wont know about the many problems, and will eat up this price drop like <insert analogy>
Lowtax's Avatar - Comment posted on 08/07/2007 00:12
Lowtax
LOL THE HALO 3 IS 399?? :l I lol at this, oh I don't give a shit anymore, back to masterbation.
Ritalin Twitch's Avatar - Comment posted on 08/07/2007 00:12
Ritalin Twitch
Just out of my own morbid curiosity, what metric are we using to determine that the 360s have been fixed, since Im guessing nobody trusts anything coming out of MS. Is it when the new chips come out? When internet matlocks say so? When you read the intestines of a guinea pig?

Ive had mine since feb and nothing has blown up yet, so I dont know if im lucky or my box is a bit more solidly built than the launch ones.

16bitmonster's Avatar - Comment posted on 08/07/2007 00:14
16bitmonster
Who's with me? I own a 360 and do not plan on playing halo 3. Yes Yes i know... "ARE YOU INSANE! ZOMG!" Any others buy a three sixty for something other then the alleged King of all leet games? I did and i am going to start some sort of boycott of both the game and all its Pointless...yes i said pointless versions and the godforsaken banished from hell its so unnecessary "edition" of my shiny green ringed dead rising oblivion waitin for fable box. Where i work i do have say in what people buy there kids... it is a small step but goddamnit the lack of games on ps3 and now this ungodly worship of a game that has "changed" so many GAMERS to LEET NINJAS... i have a breaking point just like most of you... lets as a whole boycott this shit... even if you like the stupid game... boycott it for at least a month or two so microsoft craps its pants for a little bit...

what this had to do about the price drops? maybe nothing... but maybe everything.
Corak's Avatar - Comment posted on 08/07/2007 00:17
Corak
Microsoft would never lend its name to a product that doesn't work very well would they? Joking aside the price drop should help more people experience next-gen consoles so that part is good. But one thing that worries me is that people who don't know about the red rings of death will dive head first only to be very disappointed after they play halo 3 for 2 hours and it locks up and they have to send it away to get fixed. Have they addressed the overheating problems with these newer systems? I don't know why they would be making a console that has a known heat distribution problem and not fix it before they sold more faulty systems.
donkeykong's Avatar - Comment posted on 08/07/2007 00:46
donkeykong
Holiday titles, in August? now I've heard everything.

An alligator with sunglasses?
Copyright 2008 Agent Chieftain's Avatar - Comment posted on 08/07/2007 01:26
Copyright 2008 Agent Chieftain
Something that nobody has noticed is that the 360 has almost nothing going for it in 2008 on besides sequels. That, or they haven't found a game to bundle with Crackdown 2 yet.

Every god damned year they make us sit through droughts. Haven't they figured out that a good release in a drought will cause everybody on the system to flock to it, fan or not? I'd seriously buy Halo 3 just because it's something to play, but no, it has to come out on the same say as Orange Box, which means I won't even bother GameFlying it.
cbre88x's Avatar - Comment posted on 08/07/2007 01:56
cbre88x
That's wonderful, but I'm still not going to buy that piece of shit machinery until I know they've fixed that shitload of techincal problems they have with it.

Poor design at it's finest.
cbre88x's Avatar - Comment posted on 08/07/2007 01:59
cbre88x
Y'know..speaking of piss poor design..let's talk about Windows Vista.

Or any Windows OS for that matter.
Morrius's Avatar - Comment posted on 08/07/2007 02:01
Morrius
Unless of course, you live in the UK, where an elite will set you back 669 FUCKING DOLLARS.

I really, really, really despise this shitty little rock that's slowly sinking into the sea. The sooner the better.
Rainbowblack's Avatar - Comment posted on 08/07/2007 03:29
Rainbowblack
Oh take the plunge you pussies, my launch unit is just fine
lowercaseluke's Avatar - Comment posted on 08/07/2007 03:51
lowercaseluke
I don't care, it's still too expensive to take a risk on. I'd much rather pay the original price and have a guarantee that it won't red ring.
ceark's Avatar - Comment posted on 08/07/2007 03:53
ceark
my 360 launch unit was a pos that died. I'll wait for a design change.
kawitchate's Avatar - Comment posted on 08/07/2007 04:25
kawitchate
my unit was built in October 06 (said so right on the back). i purchased it two months later in December. 6 months later, in June 07, my drive stopped reading discs of any kind.

6 months.

just be warned.
Electrobes's Avatar - Comment posted on 08/07/2007 05:36
Electrobes
I got mine July 29th after Circuit City said they would reimburse me after a month of the purchase should their be a price change. Granted I am only getting 30 bucks back, I still don't think I made a mistake.

When people say to wait... they all have a good point. Mine was made 06-16-07 and I am hoping it doesn't have problems, but after waiting and watching some great games go by me that I could have played online when it was more popular, now I come play them and a lot more people moved onto newer games. It's a never ending debate but I'm happy now with my new baby : P
bipolar beers's Avatar - Comment posted on 08/07/2007 05:55
bipolar beers
yeah sony did their price drop to get their 60gb ps3 design off the market. seems like microsoft is doing this to get their defective systems out the market as well. no thanks.
tehArtist's Avatar - Comment posted on 08/07/2007 06:37
tehArtist
The Price will have to drop by at least another 150$ before I will pick one up.
Tubatic's Avatar - Comment posted on 08/07/2007 07:27
Tubatic
The core is a little more attractive, but it considering all the crap going on, its just got to get way more attractive before i put out.

Maybe when GTA4 comes out . . . one day . . .
RoyRP216's Avatar - Comment posted on 08/07/2007 08:46
RoyRP216
i'm getting a premium, used, for $200 :-D
gamesronlygames's Avatar - Comment posted on 08/07/2007 08:56
gamesronlygames
Yippee-something that breaks is less money now. I'll take two. One for back up when the other goes back to MS
topgeargorilla's Avatar - Comment posted on 08/07/2007 09:14
topgeargorilla
no, I won't be getting one now, I got plans for Paris right now. This drop just means I'll be getting one in November, or right after Christmas.

And I won't be playing Halo.
Crackhippo's Avatar - Comment posted on 08/07/2007 09:32
Crackhippo
so Canada is only getting $50 price drop?...if so im crossing the border to get one...cuz thats about $70 more, that Canadians have to pay.
mix's Avatar - Comment posted on 08/07/2007 10:05
mix
Hrm I would for sure pick up an Elite but the overheating issues still are a huge concern with me. I will not and could not ever buy equipment with such a high percentage of fail.

I would rather pay the extra $100-$200 knowing I have a solid piece of equipment as cheap does not run in my veins
kintaeb's Avatar - Comment posted on 08/07/2007 10:46
kintaeb
I'm with most of the people here, I wouldn't consider picking one up until Falcon chips are definitely in. Even then it's not guaranteed that all problems are fixed.
RskimB's Avatar - Comment posted on 08/07/2007 12:08
RskimB
Perked my ears up but I think I'm leaning toward getting a PS3 right now
Sharpless's Avatar - Comment posted on 08/07/2007 14:07
Sharpless
Well, this was bleeding obvious. Good to hear it's official, though. $399 for the Halo edition is reasonable. An extra $50 for HDMI and the Halo name isn't too bad. It's only the hardcores that are going to buy it, anyway. I'm a little surprised they didn't drop the Core to $249, though.

I'm probably going to hold out for the Falcons. I hope they come out soon. When will we know?
Furnimus's Avatar - Comment posted on 08/07/2007 14:19
Furnimus
Listen, I know there are many problems with the 360, but people are cracking this up to be the most problematic thing ever, and that every 360 is teh suxx0rz and will break right when you turn Gears on. I have an origianl launch 360. I have no Intercooler. I once played Gears of War for 7 hours straight, and Halo 3 for maybe 6. I leave it on all the time to download things. I have had no problems with it at all. I don't baby it, I don't keep it in the open, it is stuffed in my entertainment center and I play it like a normal person would.

So don't say its a POS and all are faulted. They did make a mistake. No doubt. But c'mon, give the richest guy ever a break for being...chea...cheap...well I guess that didn't come out right...EFF YOU BILL GATES!!! STOP FEEDING US MALAYSIANS!
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos


    Win this!
    Dive in! meetup+play for a chance to win a PC

    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Resident Evil: The Darkside Chronicles review
    Left 4 Dead 2 review
    Call of Duty: Modern Warfare Reflex review
    Arkedo Series - 02 SWAP! review
    EyePet review
    more reviews
    Chugging along with Legend of Zelda Spirit Tracks
    Online Lessons 101 Monster Slaying in Monster Hunter Tri
    Hooking onto, under and above Just Cause 2
    PS3's 256-player MAG
    Rooms The Main Building
    more previews


    - The Dtoid Army is 50669 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing

    New to Dtoid? Read the survival guide




     Originals
    Chad Concelmo: The Memory Card .76: Brotherly love





















    More Destructoid Originals




     Popular now more






















    Team Destructoid   tips@destructoid.com
    Nick Chester
    Editor-in-Chief
    Niero
    Founder, publisher
    Jim Sterling
    Reviews Editor
    Hamza Aziz
    Community Manager
    Dale North
    News Editor
    Rey Gutierrez
    Video editor & director
    Anthony Burch
    Features Editor
    Colette Bennett
    Tom Fronczak Brad Nicholson
    Ashley Davis Ben Perlee
    Conrad
    Zimmerman
    Chad Concelmo
    Jonathan Holmes Jonathan Ross
    Brad Rice Jordan Devore
    Will Maddock Matthew Razak
    Dyson Joseph Leray
    Topher Cantler Samit Sarkar
         
      Dexter
    Adam Dork
    Daniel Lingen
    Hollie Bennett
    Joe Burling
    Mikey
    Stella Wong

    Josh Tolentino




     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online
    seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap
    our network

    Tomopop
    Japanator
    Despingation?




    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006