Quantcast
Suggestive ZombiU ads exacerbate ongoing controversy - Destructoid

DestructoidJapanatorTomopopFlixist



ZombiU  




Suggestive ZombiU ads exacerbate ongoing controversy  photo
Suggestive ZombiU ads exacerbate ongoing controversy

11:00 PM on 12.08.2012

Sexy survival horror?


ZombiU is, by all accounts, a pretty decent game that uses the Wii U's GamePad in some interesting ways. It's helped breathe new life into a genre that's been in decay for the better part of a decade. And hey, if nothing else, zombie-killing is still as fun as it's ever been. 

Now those are some selling points for a marketing team to dig their teeth into, but Ubisoft decided to go in an entirely different direction with this print ad. Certainly eye-catching, these images of a glamour model and her undead counterpart are already inspiring some impassioned negative reactions around the web.

Whether you think the ad is harmless, misleading, or just in poor taste, it makes Ubisoft seem pretty out of touch. Given how much controversy there's been over gender discrimination in recent months, this just seems likely to further agitate an already riled up hornet's nest. 

Hit the gallery image to download the photo. Rawr.

ZombiU’s Marketing Team: Sure, Why Not. Let’s Make An Ad With A Half-Naked Woman. [Kotaku]


Suggestive ZombiU ads exacerbate ongoing controversy  photo







Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.





timeline following:
ZombiU



11:08 AM on 07.08.2013
Ubisoft: ZombiU not profitable, no sequel plans

Ubisoft CEO Yves Guillemot has revealed ZombiU made no money, the Wii U launch title failing to become "even close" to profitable. Despite rumors and teasing, it now appears no sequel is on the cards for the foresee...more



11:30 AM on 02.08.2013
Wii U ZombiU Deluxe Set throws in a Pro Controller

As skeptical as I was that ZombiU would have staying power after the Wii U launch, I must say, the game's multiplayer in which one person manages zombies and the other tries to fend them off really won me over. Those of you w...more



8:30 AM on 12.13.2012
ZombiU devs 'disappointed' by early US reviews

ZombiU producer Guillaume Brunier has confessed that early opinions on the Wii U launch title disappointed his team, admitting that nobody expected some of the harsh feedback provided by sites like Game Informer and GameSpot....more



8:30 AM on 11.21.2012
ZombiU devs sneaking hidden messages into game

According to Ubisoft Montpellier, ZombiU's mysterious Prepper isn't the only one watching players as they pick their way through London's undead-infested streets. The developer is monitoring online survivors, and leaving hidd...more



11:00 AM on 11.18.2012
Review: ZombiU

ZombiU will be viewed through a very particular lens, one designed to scrutinize the Wii U's worth as a "hardcore" gaming system. One of the few original launch titles built to appeal to the lifelong gamer, many are going to ...more



1:00 PM on 10.17.2012
Preview: Control the dead in ZombiU's multiplayer

Many survival horror fans have already been anticipating Ubisoft's ZombiU for some time. What you may not know, though, is that ZombiU will also be coming with three offline multiplayer modes. Before single-player elitism tak...more



8:00 AM on 10.12.2012
ZombiU trailer walks you through its GamePad gimmickry

Here's a brief walkthrough video for Ubisoft's big Wii U exclusive, ZombiU. Designed to demonstrate the more gimmicky gameplay features, you'll get a taste of how you need to use the GamePad to get around Olde London Towne.&...more



3:00 PM on 09.13.2012
ZombiU's post-apocalyptic world looks highly unpleasant

ZombiU is shaping up to be an easy launch-window purchase for Wii U owners as a complement to whatever obligatory first-party Nintendo title they purchase. I'm a bit worried by how much stuff is delegated to the GamePad, but...more



1:30 PM on 08.31.2012
Eat some brain while you watch this new ZombiU trailer

We may have collectively groaned at E3 at "yet another zombie game," but ZombiU has continuously impressed since its debut. Check out the trailer above and our recent preview to see why. Developed by Ubisoft Montpellier, Zom...more





Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Survival Horror

9:00 PM on 07.17.2014
The Evil Within jump starts the scares a week earlier than planned

If indecision frightens you, then there's plenty to be scared of when it comes to The Evil Within. Originally slated for an August release, Bethesda pushed it back to October 21. Now that we're a bit closer to that window, th...more



4:15 PM on 07.17.2014
Slender: The Arrival is coming to consoles, bringing new VHS-based terrors

Slender: The Arrival is coming to Xbox 360 and PlayStation 3 this year, and it's arriving with some added content (which owners of the game on PC will receive for free). Casey Lynch from Midnight City came by to play through...more



3:15 PM on 07.17.2014
Skullgirls lead animator fantasizes about Fatal Frame in Smash Bros.

[Update: Mariel wanted you to know that the heavy lifting on the animation for Double was done by Dave Smith and BahiJD. The original concept for the character came from Skullgirls creator Alex Ahad.] Mariel Cartwright i...more



View all Survival Horror






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more