hot  /  reviews  /  video  /  blogs  /  forum

Subtle! Brand names as promoted by 8-bit celebrities

7:00 AM on 01.10.2012 // Tony Ponce
  @megaStryke

Magazines: who still reads them? How did companies peddle their wares before the advent of television? Before the Internet? Before YouTube? It's a digital age, my friends! Get with the times!

Still, magazines used to kinda sorta be a thing back in the day. Beautiful celebrities with their airbrushed faces would grace those opening two-page spreads, hawking the latest bauble, gizmo, or hair product that everyone thought they needed. But what if instead of real people, videogame icons of the day were used in the marketing of non-game-related merchandise? These days, Nathan Drake and Sonic lend their likenesses to whomever is willing to pay, and I do recall a couple game characters doing as much on TV in the early 90s. They don't have to target children, either.

Polish T-shirt designer MaQ made a collection of fake ads featuring NES-era stars trying to sell to a decidedly "grown-up" crowd. Mega Man is posing for Calvin Klein, Billy Lee is shadow boxing with some Everlast Gloves, and a nondescript Pac-Man ghost is rocking the Ray-Bans. I love how subtle these images are -- sometimes, only a couple of pixels are added to or altered from the original sprite. Just check out Bill Rizer and his Nike kicks, for instance.

Check 'em out and try to guess what's being advertized without looking at the bottom corner.

Reklamy malowane grami retro [Niezgrani] (Many thanks, Jakub!)

Photo Gallery: (9 images)
Click to zoom - browse by swipe, or use arrow keys




 Reblog (or) Blog Reply

Tony Ponce, Contributor
 Follow Blog + disclosure megaStryke Tips
(Decommissioned) Super Fighting Robot more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter?
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -