hot  /  reviews  /  videos  /  cblogs  /  qposts

Subtle! Brand names as promoted by 8-bit celebrities

7:00 AM on 01.10.2012 // Tony Ponce

Magazines: who still reads them? How did companies peddle their wares before the advent of television? Before the Internet? Before YouTube? It's a digital age, my friends! Get with the times!

Still, magazines used to kinda sorta be a thing back in the day. Beautiful celebrities with their airbrushed faces would grace those opening two-page spreads, hawking the latest bauble, gizmo, or hair product that everyone thought they needed. But what if instead of real people, videogame icons of the day were used in the marketing of non-game-related merchandise? These days, Nathan Drake and Sonic lend their likenesses to whomever is willing to pay, and I do recall a couple game characters doing as much on TV in the early 90s. They don't have to target children, either.

Polish T-shirt designer MaQ made a collection of fake ads featuring NES-era stars trying to sell to a decidedly "grown-up" crowd. Mega Man is posing for Calvin Klein, Billy Lee is shadow boxing with some Everlast Gloves, and a nondescript Pac-Man ghost is rocking the Ray-Bans. I love how subtle these images are -- sometimes, only a couple of pixels are added to or altered from the original sprite. Just check out Bill Rizer and his Nike kicks, for instance.

Check 'em out and try to guess what's being advertized without looking at the bottom corner.

Reklamy malowane grami retro [Niezgrani] (Many thanks, Jakub!)

Photo Gallery: (9 images)
Click to zoom - browse by swipe, or use arrow keys

Tony Ponce, Contributor
 Follow Blog + disclosure megaStryke Tips
(Decommissioned) Super Fighting Robot more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Dr Mel avatarDr Mel
If you imagine this song as Kojima speaking these as parting words to his creation of Metal Gear, it's actually pretty heat breaking...
Terry 309 avatarTerry 309
It's my Birthday 22 today, Bleh!
Virtua Kazama avatarVirtua Kazama
One thing I've learned about the Japanese fighting game players: They are willing to play any fighter no matter how good or bad it is, and they don't shit on the game or the community behind it.
RadicalYoseph avatarRadicalYoseph
I killed Darth Vader by crashing a spaceship into him 10/10
Parismio avatarParismio
Watched the first ep of One Punch Man and I was not disappointed. It seems like they'll be adding their own stories into it because I don't remember that fight in the last 5 minutes in the manga. I'll have to reread it to make sure.
Paul S avatarPaul S
What the hell is Sega using in the printing of their PS3 game manuals? I wouldn't be surprised if some dumb kid stuck one in a plastic bag and started huffing the fumes to get high.
CeeDotGreen avatarCeeDotGreen
Been playing MGO obsessively, still can't find anyone in their right mind that uses the Hush Puppy. So of course I'm gonna be the dumb bastard that tries.
TheAngriestCarp avatarTheAngriestCarp
Why don't we have more games that use filtered 3D models to creat faux-pixel art? It's such a cool, smooth style, but you never see any games using it.
OverlordZetta avatarOverlordZetta
Oh lawd. Next Saturday, Gamestop will have three hour access to Tri-Force Heroes. Nintendo, really wish we could just get normal demos from you more often, please!
MeanderBot avatarMeanderBot
I made this. Want one? [IMG]HTTPS://[/IMG]
JawshButturBawls avatarJawshButturBawls
Star Wars Battlefront is pretty good. Except the beta is basically a demo with nothing in it so that upsets me. but it's still pretty good.
gajknight avatargajknight
Just cleaning up the last of Gotham's Most Wanted before I finish Arkham Knight. Those Riddler trophies...much more fun than Arkham City but my word, stop it Rocksteady. Love the game though, outstanding. In my top 5 this year, fo sho.
Jed Whitaker avatarJed Whitaker
SCIENCE. IS. AWESOME. [youtube][/youtube]
Jed Whitaker avatarJed Whitaker
Looks like my copy of Chibi-Robo: Zip Lash won't be here till Tuesday. What do I pay for Amazon Prime for again? I think I might have to stream me playing it.
Pixie The Fairy avatarPixie The Fairy
I have just heard someone say Uncharted was a "role playing game."
RadicalYoseph avatarRadicalYoseph
The glitched walking animation people carrying crates in Novigrad do is hilarious.
TheLimoMaker avatarTheLimoMaker
Undecided what to do with my weekend now my fiancée is away. One part of me says I should work my ass off, another says I should go watch The Martian while the last part tells me to be a slob, play games and masturbate to Highschool DXD.. Such a hard lif
Steel Squirrel avatarSteel Squirrel
The 1.10 patch for The Witcher 3 is out. Downloading for PS4. Pretty excited to see the changes, especially since it said the damn swamps in Velen would finally see performance enhancements, along with like a million other areas. So good! Yes?
wutangclam avatarwutangclam
Just got confirmation that a feature I spent way too long writing is going up on Sunday. Not a bad way to start the weekend off, though I wish I had a slot on a weekday.
gajknight avatargajknight
PB&J sandwiches. Saturday morning cartoons. A blanket. Ominous sounds coming from the next room. Blood seeping from the walls. A dark figure standing in the corner, staring, watching. Darkness, everywhere. Such darkness. This is childhood.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -