Quantcast
Study finds that 85% quit social games after one day - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Study finds that 85% quit social games after one day


9:00 PM on 10.18.2012
Study finds that 85% quit social games after one day photo



I just learned the term churn from our recent article on social game makers and how they track players. The term came up again today in a Gamasutra article on a new report from social game analysis firm Playnomics. This firm found that, during their study period this summer, 85 percent of all new players quit social games after only one day of play.

Sounds about right to me!

The study also found that 95 percent of players that started at the beginning of the quarter were out forever by the end of that quarter. Those left were the most likely to stick around for a bit longer. Non-churners (those that don't quit) were found to play about twice as long on that first day.

On average, players churn after about four days. 

The full results of the study are a fun read. There's some weird factoids in there, like that Oregon has the most social game players in the country. An engagement map shows that some states in the southeast do not give a crap about social games.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Industry Bull

7:30 PM on 08.26.2014
EA aims to make $1 billion from extra content this year

Everyone knows that downloadable add-ons for videogames have become a profitable trend in recent years. This year, EA's aiming high and hopes to rake in a record amount of revenue from DLC. According to an article on Bloomber...more



2:00 AM on 08.26.2014
Google supposedly bailed on Twitch deal because of antitrust issues

Amazon's recent acquisition of Twitch.TV for more than $1 billion might come as a surprise to anyone that had been following various suitors' attempts to buy the streaming mogul. As of late, it had seemed as if Google was poi...more



3:15 PM on 08.20.2014
IGDA survey: Game devs want to work at Valve

The Independent Game Developers Association surveyed over 2,200 developers on where they'd like to work, with Valve winning out. Even over working for themselves. Maybe they wouldn't have liked their boss. Or just w...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more