*Stranglehold commercial banned in the UK
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Stranglehold commercial banned in the UK

1:27 AM on 01.17.2008·  2 minute read   ·  Jim Sterling@JimSterling
0

The Advertising Standards Authority -- the UK-based advertising group that removed posters for Burnout in London last year -- has banned the above commercial for Midway's not-very-good shooting game, Stranglehold. The commercial sees a digital representation of Chow Yun Fat running around with criminals, all guns blazing -- and it was just too much for sensitive eyes, as Spong found out:
1. One viewer believed the ad glorified violence and gun crime and that it was a dangerous incitement to susceptible people.

2. The second viewer, whose three-year-old son had seen the ad, challenged whether it was acceptable for transmission before 9 pm, when young children were likely to see it.

I'll agree that while we have this concept of a post-9pm "watershed," adverts like this have no real need to run during the daytime, but I'm not sure the outright banning is required. The whole "glorification of violence," thing is rather played out and it seems like the only people affected by it are those least likely to commit a violent crime due to their being too busy writing angry letters to advertising authorities. Considering you can see the entire Die Hard series of movies on British TV though, I can't help but wonder why this one commercial is so bad, outside of the fact that some people just have too much time on their hands.
 
To put on a more snarky face, however, perhaps it's best that any knowledge of this game existing be kept to a minimum. In complying with the wishes of the easily offended, the ASA may have unwittingly saved some potential customers a bitter disappointment when they buy a game that is nowhere near as interesting as the commercial makes it seem.
 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Action #Banned #Save The Chilluns #United Kingdom
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

User Avatar
reddwarf42


Since 8:04 AM on 03.20.2008

User Avatar
rit


Since 9:50 AM on 04.25.2014

Radnar
Radnar


Since 12:06 PM on 02.28.2016

 Dango
Dango


Since 10:28 AM on 11.09.2011

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!