Stranglehold commercial banned in the UK - destructoid

Stranglehold commercial banned in the UK

1:27 AM on 01.17.2008

Jim Sterling

Former Reviews Editor

The Advertising Standards Authority -- the UK-based advertising group that removed posters for Burnout in London last year -- has banned the above commercial for Midway's not-very-good shooting game, Stranglehold. The commercial sees a digital representation of Chow Yun Fat running around with criminals, all guns blazing -- and it was just too much for sensitive eyes, as Spong found out:
1. One viewer believed the ad glorified violence and gun crime and that it was a dangerous incitement to susceptible people.

2. The second viewer, whose three-year-old son had seen the ad, challenged whether it was acceptable for transmission before 9 pm, when young children were likely to see it.

I'll agree that while we have this concept of a post-9pm "watershed," adverts like this have no real need to run during the daytime, but I'm not sure the outright banning is required. The whole "glorification of violence," thing is rather played out and it seems like the only people affected by it are those least likely to commit a violent crime due to their being too busy writing angry letters to advertising authorities. Considering you can see the entire Die Hard series of movies on British TV though, I can't help but wonder why this one commercial is so bad, outside of the fact that some people just have too much time on their hands.
 
To put on a more snarky face, however, perhaps it's best that any knowledge of this game existing be kept to a minimum. In complying with the wishes of the easily offended, the ASA may have unwittingly saved some potential customers a bitter disappointment when they buy a game that is nowhere near as interesting as the commercial makes it seem.

Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.

Jim Sterling
Former Reviews Editor follow
 JimSterling
Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!

MORE FROM destructoid

1

Review: Light Bound

by Chris Carter


2

Review: Chroma Squad

by Josh Tolentino


3

Review: Crypt of the NecroDancer

by Patrick Hancock


4

Review: The Weaponographist

by Chris Carter


5

Review: Hearthstone: Blackrock Mountain

by Chris Carter


6

Review: Omega Quintet

by Josh Tolentino


7

Review: Environmental Station Alpha

by Jed Whitaker


8

Review: Hyperdevotion Noire: Goddess Black Heart

by Kyle MacGregor


9

Review: Westerado: Double Barreled

by Jed Whitaker


10

Review: Uncanny Valley

by Stephen Turner





Back to Top