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It seems as though Nintendo is taking marketing cues from games like Halo with an advertisement like this. Slow-motion, grey and dismal surroundings, you know the drill. Just because it feels derivative does not make it any less badass.

It must be speaking to some instinctual drive because I'm rationally aware that this could represent something of a homogenization in the industry. And yet I can't be bothered to care because it does what it sets out to do. It makes me want to buy Metroid: Other M. Nothing else matters.








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Conrad Zimmerman is Destructoid's News Editor and home to the busiest mustache in the gaming press. An amateur historian and pop culture fanatic, Conrad possesses a nearly limitless wealth of videogame factoids and a passion for the power of games to teach, inspire and entertain. He enjoys reading, writing and turning things which should be fun into work. Likes Mega Man 2, Arcade Games, Books about games, Board games, Having cultural interests that aren't games Meet the rest of the team



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64 comments | showing # 1 to 50
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next 50 comments

Magris's Avatar - Comment posted on 08/20/2010 02:07
Magris
All these live action stuff now remind me of those crazy, old school japanese video game ads.
PhilK3nS3bb3n's Avatar - Comment posted on 08/20/2010 02:07
PhilK3nS3bb3n
Makes me wanna bone samus.
mateo's Avatar - Comment posted on 08/20/2010 02:14
mateo
Makes hillbillysk8 wanna bone samus.
Jerry Garay's Avatar - Comment posted on 08/20/2010 02:17
Jerry Garay
The sponsor ad before the the video was the same metroid ad in better quality. huh.
Hamza CTZ Aziz's Avatar - Comment posted on 08/20/2010 02:19
Hamza CTZ Aziz
Such a good ad.

@Jerry Garay lol!
Brian Szabelski's Avatar - Comment posted on 08/20/2010 02:37
Brian Szabelski
lol @Garay.

But damn, if this and F-Zero GX are proof Nintendo should lend out a franchise every once in a while, I don't know what is.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 02:42
The Silent Protagonist
Probably the best spot they've done for it yet and protrays the mentality of Samus extremely well. They're really going all out on Metroid advertising this time out, too.
Krow's Avatar - Comment posted on 08/20/2010 02:48
Krow
The fact that I'm hearing Samus talk is breaking my retro-heart. That, and the fact that they're using her apparent sex appeal to sell the game.

*sigh*
EggmaniMN's Avatar - Comment posted on 08/20/2010 02:49
EggmaniMN
Uh, no they aren't. That's pretty much the dumbest thing you could get out of that. Hurrr they're showing her in the zero suit CLEARLY that means they're using sex to sell the game. Do you just not see that it's supposed to be showing that she's vulnerable while talking about the past as she walks through it and then suits up at the end?
Gee-Man's Avatar - Comment posted on 08/20/2010 02:56
Gee-Man
Wow, badass commercial. Can't wait to actually see these on TV in higher quality.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 03:20
The Silent Protagonist
@Krow - I'm not seeing the problem with her talking or how the Zero Suit is going for sex appeal.

Samus started talking in Metroid Fusion.
The Zero Suit came along in 2004.
She started interacting with others in Metroid Prime 3.

Did any of those "break your retro heart?"
Radox Redux's Avatar - Comment posted on 08/20/2010 03:25
Radox Redux
Looking good. I'll still wait to hear the reviews before I jump into back into Samus' armor though.
Mayiplay's Avatar - Comment posted on 08/20/2010 04:47
Mayiplay
I know this game is going to be excellent, I mean come on guys. Watch the translated interviews and you'll know they must know what they're doing. Waiting for reviews to tell you what to do with games is pretty sad--this game is developed by the original Super Metroid crew and Team Ninja. Do I have to say more?

But anyways, I'm so psyched to see an old favorite...see you next mission!

@Magris

You're right! I was wondering what this was reminding me of, just seeing those recreations of key moments from the past Metroid games...
MasterBalls's Avatar - Comment posted on 08/20/2010 04:47
MasterBalls
@Krow
They did excactly the same thing with Zero Mission so it's nothing new.
brimtastic's Avatar - Comment posted on 08/20/2010 04:57
brimtastic
Woah, one of the best Nintendo ads I've seen. The music was perfect.
Nothankyou's Avatar - Comment posted on 08/20/2010 05:26
Nothankyou
Sony may have invented the RPG genre with FFVII (HOLY SHIT SO AWESOME) but Microsoft invented live-action ads (HALO ZOMG) so they deserve some credit!

...

Really?
Jonathan Holmes's Avatar - Comment posted on 08/20/2010 06:13
Jonathan Holmes
@ Nothankyou- Huh? I don't think that's what Conrad is saying at all. We all know that Metroid commercials have gone live-action since the very first game. This is just the first time they've gone for "dismal and over-dramatic".

@ Krow- I was actually impressed with how, ahem, "conservatively" proportioned Samus was in the commercial. Do you remember bikini-Samus from the best ending of the first Metroid?

Yeah, Metroid has been using sex appeal to get attention since the very first game.
Nothankyou's Avatar - Comment posted on 08/20/2010 07:02
Nothankyou
Maybe that's because it's the first Metroid game that has over-dramatic moments of its own? At least it fits the theme. I still don't see how anyone can call this commercial "derivative" and imply Halo as the original form of anything whatsoever.
Kyle MacGregor's Avatar - Comment posted on 08/20/2010 07:07
Kyle MacGregor
This game is a weird one. I know I want it but I'm not excited or hyped up in any way. It's just something that I know that I will be playing and probably will love the fuck out of. (Unlessithasthewalljumpfromsupermetroidinthatcasefuckit)
HelloWaffles's Avatar - Comment posted on 08/20/2010 07:11
HelloWaffles
I look at it this way: Samus has spoken in every 2-D game since Super, at least through text. Now, she just has a voice actor. Also, sex appeal is to an extent, I wouldn't exactly call the power suit revealing. Also, they redesigned the zero suit, now her boobs aren't separated. Also corn.
SkullLeader's Avatar - Comment posted on 08/20/2010 07:34
SkullLeader
Samus talked at the beginning of Super Metroid.

Funny how people keep forgetting that.
Rhuno's Avatar - Comment posted on 08/20/2010 07:44
Rhuno
I want a Halo/Metroid crossover now.
SkullLeader's Avatar - Comment posted on 08/20/2010 07:46
SkullLeader
Rhuno: http://www.youtube.com/watch?v=cL-mR79GErU
LuigiLemonFan's Avatar - Comment posted on 08/20/2010 07:46
LuigiLemonFan
I'm a big Metroid fan, and at first I had a problem with the concept of her talking, but now that I think about it, the voice fits her character, it's serious, but still sounds womanly (jesus it'd be scary if it wasn't).
The only problem I'd have with sex appeal is if team ninja tries to use their idea of "boob physics". However, that doesn't seem to be the case.
Besides, every single Metroid game has used Samus' sex appeal. Mostly as rewards for beating the game. Look at this gallery of Zero Mission completion images: http://vgmaps.com/Other/OtherStuff/Metroid-ZeroMission-Collage-Endings.png
SkullLeader's Avatar - Comment posted on 08/20/2010 07:54
SkullLeader
I think Nintendo is involved more closely with Team Ninja on this game than people seem to consider. I doubt they'd let Team Ninja add the boob physics shit. I also think Team Ninja is a group of professionals, who have respect for Nintendo and what they've established. I don't think they'd stoop so low as to sexify the product like that.
PEICanada7's Avatar - Comment posted on 08/20/2010 08:19
PEICanada7
Ah didn't Metroid Prime Hunters have a live-action commercial? Which to my knowledge that game came out in early 2006, where as Halo 3's live action commercials didn't happen until late 2007. So by that time-line, wouldn't Halo be the derivate one? Just saying lets call a spade a spade here!

http://www.youtube.com/watch?v=dFRAF5EROhg
adamocity64's Avatar - Comment posted on 08/20/2010 08:27
adamocity64
If anyone could add boob physics to a half-ton suit of metal armor, it's Team Ninja.
catsithx's Avatar - Comment posted on 08/20/2010 09:04
catsithx
She looks hawt. but I still understand what Krow is saying about her speaking the next thing that might happen Link will speak. Dear God no DX
knutaf's Avatar - Comment posted on 08/20/2010 09:07
knutaf
The music was incredible. Hope to hear more of that in the game.
SkullLeader's Avatar - Comment posted on 08/20/2010 09:17
SkullLeader
Catsithx, are you paying attention? It has been mentioned many times that Samus has spoken before in other games, including Super Metroid which is hailed by many as the best game of the series.
Tendonin's Avatar - Comment posted on 08/20/2010 09:18
Tendonin
Samus is a woman?!?!?!!!
Corduroy Turtle's Avatar - Comment posted on 08/20/2010 09:21
Corduroy Turtle
Can we just agree that all women use sex appeal? Look at them! All boobs and lips and stuff.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 09:23
The Silent Protagonist
See, I'm OK with Samus having a voice because she also has a history and continuity, which is something a lot of Nintendo characters don't really have unless you want to bring Fire Emblem into the discussion

Link is a different Link just about every time you meet him, with a few exceptions, the only real constant in Zelda is Ganondorf. Mario and Luigi have voices, he just speaks some gibberish version of Italian.
Noir's Avatar - Comment posted on 08/20/2010 09:28
Noir
Who's that actor playing Samus? Whoever she is she's doing a "bang-up" job. (anyone use that phrase anymore?) This will definitely help the game sell, it is an awesome commercial of course.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 09:35
The Silent Protagonist
Jessica Martin is the name of the actress for Samus in Other M.
Sanious's Avatar - Comment posted on 08/20/2010 09:48
Sanious
@SkullLeader

People probably didn't forget that, the people who complaining about her talking probably have never even played Super Metroid.

The commercial is pretty tight, though.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 10:20
The Silent Protagonist
Samus "talked" in the sense of logging a journal entry in Super Metroid. Same with Fusion and Zero Mission, really. When play's narrator, its generally in the past tense, as though the events unfolding already happened.

And wouldn't you know it, that's partly how she tells the story of Other M.

Also, the people complaining more than likely have played Super Metroid, they just remember a time when the story's interpretation was left to the imagination, with few exccptions. I appreciate the way the original trilogy was presented, but newer generations of gamers just do not have the ability to appreciate such a narrative approach.

Maybe the people that are fans of Ico, Limbo or SotC could, but even those games have their detractors for what they see as primitive presentation. There are people without imaginations.

The other possibility? Samus is very different from how some players imagined her. I think she's spot-on, but when the story is left to the imagination of a player, sometimes there's a misinterpretation of character.

My concept of Samus is based on what I played from every game, but compromising and considering what they brought in with Fusion and Zero Mission as well. I also don't let any Metroid game get past me, though. I have to factor in that some people completely missed Metroid Fusion and Zero Mission, which did reboot the series without having to touch Super Metroid to do it.
IBAW's Avatar - Comment posted on 08/20/2010 11:14
IBAW
I can't recall a previous game in which Samus ever spoke audibly, aside from the occasional grunt of pain. I've only ever played Fusion, Zero mission and Prime though, so correct me if I'm wrong.
Holyetheline's Avatar - Comment posted on 08/20/2010 11:39
Holyetheline
Here's hoping that the game is as good as its ads!
HEL105's Avatar - Comment posted on 08/20/2010 11:41
HEL105
I don't care if she's constantly reciting sonnets or Lil' Wayne lyrics the whole time, I want this game.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 11:46
The Silent Protagonist
@IBAW - Samus "spoke" in Fusion, She had that argument with the computer after it revealed what was really going on, blurted out the name she had given for it and all that.

Zero Mission she had a narritive, again with text, probably excerpts from her journal.

And you know what? People objected to her speaking in text, too.

She didn't have any speaking parts in the US version of Metroid Prime. though the original version of EU's Metroid PRime on gamecube did have a narrator. Not Samus, though, just some dude.

He spoke over some of the Metroid Music in SSBB.
SkullLeader's Avatar - Comment posted on 08/20/2010 11:46
SkullLeader
Complaining about Samus having dialog and complaining about the existence of voice acting are TWO COMPLETELY DIFFERENT THINGS.

Samus is a character with a history and a personality. Purists can't seem to accept this. They want her to be silent and emotionless.

While I enjoyed the original games, I really prefer the direction the new games have taken by including a narrative. It gives me reason to care about Samus and the events going on around her, unlike the days of old where you just pick up playing an empty avatar with zero insight or motivation other than trying to get to a piece of the map you haven't been to yet.
The Silent Protagonist's Avatar - Comment posted on 08/20/2010 12:02
The Silent Protagonist
Theee are only two groups complaining about the voice:

- Purists who developed a different concept of Samus when she was silent. They complained when she spoke in text, too.

- Weeaboos who are never happy with any dub, especially good ones because they debunk the idea that all English dubs suck. They'll also avoid conversations where you point out Ghost in the Shell and Cowboy Bebop had good dubs.

I'm fine with Samus going either way. I'm not one of those people that needs story to drive the game for me, What can I say? I still have an imagination.
AC9Breaker's Avatar - Comment posted on 08/20/2010 12:10
AC9Breaker
@PEICanada7

Thank you sir for stating that. I was getting upset that nobody remembered any of the old commercials, but actually they've started doing those live action commercials since the first prime game which was way back in 2002 and yes, they where still hella sweet.

http://www.youtube.com/watch?v=op-1liVGcxM
AC9Breaker's Avatar - Comment posted on 08/20/2010 12:11
AC9Breaker
@PEICanada7

Thank you sir for stating that. I was getting upset that nobody remembered any of the old commercials, but actually they've started doing those live action commercials since the first prime game which was way back in 2002 and yes, they where still hella sweet.

http://www.youtube.com/watch?v=op-1liVGcxM
janoDX's Avatar - Comment posted on 08/20/2010 12:12
janoDX
She is Jessica Martin, the voice of Samus on Other M

Sæglópur's Avatar - Comment posted on 08/20/2010 12:12
Sæglópur
This is fantastic. And Samus, meow!
SkullLeader's Avatar - Comment posted on 08/20/2010 12:16
SkullLeader
Wait, so, the voice actress in the game is also the actress seen wearing the Zero suit in the commercial? Interesting!
TheDarkChief's Avatar - Comment posted on 08/20/2010 13:19
TheDarkChief
What are you idiots talking about?
http://www.youtube.com/watch?v=xe29rfCoSJE
http://www.youtube.com/watch?v=wTEn14TsK0s
http://www.youtube.com/watch?v=fMUw6EiQOgQ
http://www.youtube.com/watch?v=y4alu4Ixv4c
http://www.youtube.com/watch?v=M7z7yan7nu4
http://www.youtube.com/watch?v=ewcljvJQAQA
http://www.youtube.com/watch?v=-O7fsmPGmVM

These commercials were ALL invented by Halo.
soptnrs's Avatar - Comment posted on 08/20/2010 13:28
soptnrs
^What he said =)

Either way, badass commercial
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