I love this new study from MarketResearch as it basically says that just about half the people in the U.S. are gamers. Gamer haters can't exactly go looking down on gamers, as they would be looking down on more than half the country's population. Well, I guess they could, but they're now officially in the minority!
The study, with the full name “The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players,” says that 114 million American adults game. We have crazy buying power, with an aggregate income of $4 trillion.
And while they're breaking stereotypes, this study also says that gamers are very active people. They're consumers that go out, shop more, and do more than non-gamers. Genders break down to about even now, getting away from that young core male gamer. Gamestooge says that there are also 25 million adults in the 55+ age bracket, 13 million retirees and 28 million grandparents.
Of course, game haters don't know how to use the internet, and will never see this data. To them, you'll always be that man-child who refuses to grow up and stop playing games.
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