I love this new study from MarketResearch as it basically says that just about half the people in the U.S. are gamers. Gamer haters can't exactly go looking down on gamers, as they would be looking down on more than half the country's population. Well, I guess they could, but they're now officially in the minority!
The study, with the full name “The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players,” says that 114 million American adults game. We have crazy buying power, with an aggregate income of $4 trillion.
And while they're breaking stereotypes, this study also says that gamers are very active people. They're consumers that go out, shop more, and do more than non-gamers. Genders break down to about even now, getting away from that young core male gamer. Gamestooge says that there are also 25 million adults in the 55+ age bracket, 13 million retirees and 28 million grandparents.
Of course, game haters don't know how to use the internet, and will never see this data. To them, you'll always be that man-child who refuses to grow up and stop playing games.
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
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Contest:
1:00 PM on 05.19.2009
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Its a fine world inside my head let me tell ya. Justice gets served a plenty.
Liars!
There is more than half of the US and A population of play them Nintendos.
You're just unlucky man. My girlfriend loves video games (And good ones, like Psychonauts and New Super Mario Bros.). It seems unlikely, but it's true that more and more people are becoming gamers, and that's a good thing. I don't see it happening soon (What with people like Roger Ebert around), but eventually, people will begin to accept video games as an art form and as something that anyone can do and not look "childish" doing. When i was younger, I was sometimes embarrassed to admit that I'm a gamer, but now I freely admit it whenever games are brought up.
Times are changing indeed.
In Brasil 94% of the gamers are pirate.
Here things are fucked up, really fucked up.