Quantcast
Square Enix: We don't separate East and West markets - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Square Enix: We don't separate East and West markets


2:30 PM on 12.28.2009
Square Enix: We don't separate East and West markets photo



There has been a lot of talk lately about Japanese studios "going West" and "appealing to Western gamers" as the Japanese market allegedly sinks into decline. While chatting with Square Enix about The Crystal Bearers, we took the opportunity to ask game producer Akitoshi Kawazu what he made of the whole "go West" movement.

"The presence of Japanese games is not as strong within the international market these days, and as a business that creates and sells games, the reception in the Western market is naturally a point of interest to us," he explains. "However, when developing a game we do not separate our target audience into categories like 'Japanese' or 'Western.'

"We look more to player preferences, such as those who like higher difficulty levels, those who enjoy more of a collection element, those who look for more freedom in a game, those who like to have set objectives, and so forth. I do feel that one major difference in the Japanese and Western gamers’ preferences lies in the art style."

Do you think that Japanese and Western gamers can be easily distinguished, or do you believe that it's better to do as Square does and classify them by gameplay preferences? In any case, it's an interesting discussion to have as more and more Japanese studios look to Europe and North America in order to make a profit.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Final Fantasy

3:00 PM on 01.22.2015
Final Fantasy XV has a big, connected world; airships to be determined

A bunch of 'lil tidbits are coming out of interviews with Final Fantasy XV director Hajime Tabata, who is spinning the caught-up, Japanese version of, "see those mountains? You can walk there," that Shigeru Miyamot...more



4:00 PM on 01.21.2015
Review: Final Fantasy XIV: A Realm Reborn (Patch 2.5)

Final Fantasy XIV has come a long way. Although there wasn't any real endgame content to speak of when A Realm Reborn launched in its 2.0 incarnation, Square Enix worked hard to deliver in 2.1, and has continued to deliv...more



11:00 AM on 01.21.2015
Theatrhythm: Curtain Call gets equipped with World Ends With You and Chrono Trigger DLC

Theatrhythm Final Fantasy: Curtain Call was a joy to play. It was absolutely packed with content, so the fact that DLC has been steadily dropping since launch hasn't bothered me -- all in all, it's one of the biggest rhythm ...more



View all Final Fantasy






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more