Like it or not, 2010 is now here, as yet another arbitrary, artificial period of twelve months kickstarts to give us the illusion of something important happening. Square Enix is all up for some of that, having sent out a New Year's message to its adoring public. The theme of the message? It seems to be about kicking Hollywood's arse.
"In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate," says sexy Square Enix boss Yoichi Wada. "It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry."
When Wada says "take root," it's safe to say he means for Square Enix to sink its talons into the worldwide mainstream consumer. The lofty goal appears to be placing the Japanese publisher in the vanguard when videogames make their big cultural and artistic break.
A noble ambition indeed, but I'd have settled for simply, "We promise not to publish anymore tri-Ace games."
A New Year's Message From Square Enix's President [Kotaku]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
8:40 AM on 01.04.2010
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Are they going to market video games to a bigger audience?
Are they going to try to dominate the digital entertainment distribution market?
"a year of taking root"
"establishing a strong foothold"
Their stories are terrible (sans vp2) but at least the gameplay pushes beyond standard JRPG menu fare
That's how I read it.
THIS. Star Ocean: The Last Hope was one of the worst sins against video games committed in the last decade. It was like they were trying to create the most annoying cast of characters ever to be seen in the medium.
@IV Backstab MC: Then how the hell is the Madden series of video games so popular?