[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Square Enix wants to 'lead global entertainment' in 2010

8:40 AM on 01.04.2010  ·  Jim Sterling@JimSterling
0

Like it or not, 2010 is now here, as yet another arbitrary, artificial period of twelve months kickstarts to give us the illusion of something important happening. Square Enix is all up for some of that, having sent out a New Year's message to its adoring public. The theme of the message? It seems to be about kicking Hollywood's arse.

"In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate," says sexy Square Enix boss Yoichi Wada. "It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry."

When Wada says "take root," it's safe to say he means for Square Enix to sink its talons into the worldwide mainstream consumer. The lofty goal appears to be placing the Japanese publisher in the vanguard when videogames make their big cultural and artistic break. 

A noble ambition indeed, but I'd have settled for simply, "We promise not to publish anymore tri-Ace games."

A New Year's Message From Square Enix's President [Kotaku]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Help is on the way! #Hollywood #Industry Bull #Square Enix
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

Sir Calzone
Sir Calzone


Since 9:50 PM on 01.27.2015

WryGuy
WryGuy


Since 5:05 PM on 01.03.2015

taterchimp
taterchimp


Since 6:01 PM on 06.06.2008

Hawkmoon269
Hawkmoon269


Since 2:13 AM on 09.07.2012

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!