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Square Enix wants to forge a 'Japanese alliance' photo

It's no secret that industry thinking tends to consider Japan as falling behind the West. Japanese developers have themselves said as much. In response to the growth of the West and the stagnation of the East, Square Enix president Yoichi Wada has called for an "alliance" of Japanese companies. That sounds ... sinister.

"Therefore, we should consider some sort of 'Japan Alliance'.

... Individuality is important. It's not forcing everything into a single corporate brand. The ideal is a holding company under which several companies and brands can hang."

So, Wada wants to create a some sort of stable. Kind of like the nWo in WCW, only without Kevin Nash and Scott Hall.

It's an interesting idea, but will alligning companies do much to stop Japanese development from stagnating, or will it just consolidate the problems? Tecmo and Koei will be a telling example of how mergers will affect the market and I imagine Wada will be looking at it closely. Somehow though, I don't think the joining of companies such as Tecmo and Koei will do much to turn the Japanese game industry on its head.


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23 comments | showing # 1 to 23

Noah's Avatar
Noah at 10/22/2008 05:25
This alliance could start by making better games. Their main demographic is teens, right? Maybe that's their problem, too many lame angst-filled lady-boy lead characters. By the way I'm generalizing a lot.

...maybe I'm still just bitter since they milked dry and destroyed the Katamari series
ParaParaKing's Avatar
ParaParaKing at 10/22/2008 05:26
I really don't know, what an alliance would do. Especially since Square Enix likes to be bought out by the west, they aren't exactly prime candidates to call for such an alliance.

The main reason for the stagnation is, that western developers were faster to move on to current gen console developement, while Japanese developers ignored the 360 and still continued to make games for the PS2.
AgentMOO's Avatar
AgentMOO at 10/22/2008 06:44
Pretty much what Noah said, lose the androgyny and dead horse beating JRPG structure and Americans will play.
Char Aznable's Avatar
Char Aznable at 10/22/2008 07:23


Miyamoto is the Scott Hall of this group, whatever the hell that means.
Clance's Avatar
Clance at 10/22/2008 07:39
Let's get together and brainstorm to find THE most generic lead character we can. Spiky hair? Done. Ladyboy? Done.

This is so much easier with 2000 of us and, holy shit, we only need one payroll department now so let's sack the rest. Same goes for HR... Hmmmm, wistfful RPG anybody?

Throw in a 4 year old with tits and we got the west in out pockets.
Professor Pew's Avatar
Professor Pew at 10/22/2008 07:52
With the amount of japanese 360 owners in existence, I'm sure they will just order the region free version from play-asia or something :)
atastysammich's Avatar
atastysammich at 10/22/2008 08:16
Hey, if everyone they assimilate gets out of whatever slump they're in and starts making kickass games again, like Taito, I'm all for it. Hell, Bomberman was just sorta half-assing it for a while before that Hudson/Konami business.
Clance's Avatar
Clance at 10/22/2008 08:19
"Bomberman was just sorta half-assing it for a while"

Great quote
solidgoomba's Avatar
solidgoomba at 10/22/2008 08:31
Koei + Tecmo = Dynasty Warriors: Titty Fight?
Foshi's Avatar
Foshi at 10/22/2008 09:00
Whoa. I see no point in this.
Wexx's Avatar
Wexx at 10/22/2008 09:05
Hmm, maybe if they brought some of the good games over here, we wouldn't be having this discussion.

This is also kind silly, but hey, if they think it'll work, more power to them.
Jetsetlemming's Avatar
Jetsetlemming at 10/22/2008 09:57
The only thing I could imagine a "japan alliance" of the Japanese developers doing would be to attempt to pin the market and force out western games and machines in the name of solidarity while making the same old shit nobody's buying.


Except on the DS of course, where there's not a single decent western game. Perhaps Japan should move entirely to handhelds.

When it comes to Japan, a thousand heads are A MILLION TIMES WORSE than one.
Professor Pew's Avatar
Professor Pew at 10/22/2008 11:40
Wow, how the hell did I comment in the wrong japan post?
Pacopaco's Avatar
Pacopaco at 10/22/2008 11:41
I agree with what other people are saying: If it works, then I can't see any problem beyond both parties possibly stagnating simultaneously at some future point.

But really, are the Japanese developers really unaware of what their problems are or are they uncertain how to properly address them? I hope it's the latter because the former is just too damn obvious for words--especially when you have vastly different games from the West to compare them to.
Pacopaco's Avatar
Pacopaco at 10/22/2008 11:41
I agree with what other people are saying: If it works, then I can't see any problem beyond both parties possibly stagnating simultaneously at some future point.

But really, are the Japanese developers really unaware of what their problems are or are they uncertain how to properly address them? I hope it's the latter because the former is just too damn obvious for words--especially when you have vastly different games from the West to compare them to.
Pacopaco's Avatar
Pacopaco at 10/22/2008 11:43
Whoa, sorry about the double-post (now a triple-post). Destructoid's been acting a bit weird for me since the comment paging system was implemented.
DR EGG's Avatar
DR EGG at 10/22/2008 11:46
It only took twenty years, but the ball is back in America's court. Sort of.

Perhaps there's more 'game design' schools popping up or simply just more players in the US. The pendulum has swung back.
Char Aznable's Avatar
Char Aznable at 10/22/2008 11:53
@Dr Egg

So tightening up the graphics on level 3 worked after all? Westwood College is vindicated!
mix's Avatar
mix at 10/22/2008 12:26
I guess the only thing we can really do is sit back and see what happens....

I agree with the whole getting old: lady-boy spikey hair main characters and 10 year olds with knockers, we've past that.
Syn's Avatar
Syn at 10/22/2008 15:28
Good thing I have become proficient and bringing down Star Destroyers with my bare hands otherwise this might make me nervous.

Other than that I suppose this wouldn't be a truly horrible thing, it's not like they could get any worse! Worst case scenario this is a plot for a hostile take over of all the gaming companies in Japan, minus the hostile part.
GohanGVO's Avatar
GohanGVO at 10/26/2008 12:25
nWo? Pfft, everyone knows the bWo is the real hotness.

Anyway, perhaps Japanese developers should take a gander at good ol' Capcom. They have been doing quite well in the west, both in retail and digital markets. If anything, the lesson from Capcom is to forsake the Japanese audience a bit in return for worldwide acceptance.
doktorwyzzerd1's Avatar
doktorwyzzerd1 at 10/31/2008 14:41
This is such typical Japanese thinking, and part and parcel with why they are falling behind, which is almost always less choice, less individualism. Holding companies, cartel capitalism, protectionism and big conglomerates have been the hallmark of the Japanese economy since World War 2 and look where it's gotten them: Japan has been in an economic rut since the early 90s. I predict this will be an epic fail for Japanese video games. What they need is new blood, new ideas, more competition and at least one major RPG not made by Square of former Square employees. The stagnation of Japanese games is really a shame considering how much they have done for video games, and how much potential they still have for making great games. It reminds one of the American cartoon industry btw 1961 and 1990.
Capn Birdseye's Avatar
Capn Birdseye at 11/01/2008 00:04
Japanese game developers haven't moved on from the 16 bit era.

They should be embracing new concepts and gameplay ideas, and stop just rehashing the same badly scripted, generic shit over and over again.

When is the last good mech game you played? The japanese invented the damn genre, why isn't there any amazing fast anime mech combat games out there? Unreal tournament with mechs and giant laser swords? kkthx.

and japanese rpgs... lose the random encounters, spiky haired protagonists, awkward silly game mechanics. play mass effect, oblivion, fallout 3. Feel free to steal ideas, hell, western developers do all the time!

I could go on, but I doubt it will make any difference. Lets hope their silly alliance actually helps
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