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Square Enix to keep the Eidos brand name photo

Square has a thing for companies with names that start with the letter E. As you know, Square Enix has been preparing to buy up publisher Eidos, makers of Tomb Raider and several other games that aren't nearly as popular as Tomb Raider. That deal is now done, and it seems like Eidos will continue on as they have been, with very little in the way of operating changes.

GamesIndustry.biz says that Eidos will keep the same CEO and staff, and that there are no plans to remove or add franchises at this point. Eidos boss Phil Rogers sounds pretty positive about the whole transition:

"In terms of how we see the fit, the test for any announcement or transaction like this is how people feel internally. I think people here think that it feels very right, that it strategically fits well, and there's a great deal of excitement now around the business."

We'll have to wait and see how this new partnership affects Eidos' products in the end. My guess? All of their characters will have much better hair now. Also more belt buckles.


Continue: More Tomb Raider stories





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17 comments | showing # 1 to 17

Naim Master's Avatar - Comment posted on 04/27/2009 13:25
Naim Master
The new Lara Croft will actually be named Fog .
Black Nexus's Avatar - Comment posted on 04/27/2009 13:29
Black Nexus
Can someone explain to me why they bought Eidos? What was the point.
Naim Master's Avatar - Comment posted on 04/27/2009 13:33
Naim Master
@black nexus
Make money.
Naim Master's Avatar - Comment posted on 04/27/2009 13:40
Naim Master
@motorobo
EA is now a cool publisher actually (Ghostbusters , Mirror's Edge and Boom Blox!) , but Activision , these guy now are dicks .
Monodi's Avatar - Comment posted on 04/27/2009 13:51
Monodi
@BlackNexus

To make a lesbian scene with Lara and Tifa.
Analitic's Avatar - Comment posted on 04/27/2009 14:00
Analitic
Raziel and Cain do not need better hair they just need a proper game, like soul reaver...

I'm seriously hoping they bought them for that franchise and not more tomb raider.
Mr Kite's Avatar - Comment posted on 04/27/2009 14:03
Mr Kite
probably more zippers too.
Chronic Logic's Avatar - Comment posted on 04/27/2009 14:05
Chronic Logic
So, is Square-Enix going to change their name to Square-Enix-Eidos? Remember the days when the video game company was just called Square? Now they have two fellow video game companions to hang around with!
Ceallach's Avatar - Comment posted on 04/27/2009 14:12
Ceallach
I hope they make another Fear Effect
Chronic Logic's Avatar - Comment posted on 04/27/2009 14:26
Chronic Logic
@Ceallach

Fear Effect Inferno got cancelled. Kronos Digital Entertainment is dead I think. So there's probably no hope of resurrecting the franchise. Unless Eidos license the franchise to a new video game company to make a new Fear Effect game.
atastysammich's Avatar - Comment posted on 04/27/2009 14:27
atastysammich
Eh, look at Taito. Other than the odd Square Enix cameo (and I do mean odd, Space Invaders Extreme 2), it'll probably be business as usual. Heck, maybe they, too, will suddenly get the urge to do kickass oldschool revivals of... what else does Eidos do, anyway?
Monodi's Avatar - Comment posted on 04/27/2009 15:04
Monodi
@ChronicLogic

Squeidonix
Psy-Phi's Avatar - Comment posted on 04/27/2009 16:03
Psy-Phi
When this is done, and it will be. I demand that they change their company name to EČ. Demand it!
Wedge's Avatar - Comment posted on 04/27/2009 16:15
Wedge
And here I was thinking they were going to take over Deus Ex 3 and make it a JRPG.
Miguelcar808's Avatar - Comment posted on 04/27/2009 17:12
Miguelcar808
I just hope now that they have a EU company, they launch every JRPG in the EU.

Starting with "Xenosaga Episode III: Also Sprach Zarathustra"
Im OK's Avatar - Comment posted on 04/27/2009 20:32
Im OK
Square-Enix: The new Activision/EA.
LsTr Of SmG's Avatar - Comment posted on 04/28/2009 11:22
LsTr Of SmG
@ Chronic Logic how about Square Endos? Or Square Edix?
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