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Square Enix: The one-console market is over photo

Square Enix set message boards on fire at this year's E3 by announcing that Final Fantasy XIII would be heading to the Xbox 360. Despite upsetting whiny teenage fanboys committed PlayStation 3 owners, Square Enix has stuck by its decision, declaring that exclusive titles just aren't worth it anymore.

"Not so long ago the PS2 dominated the market so if we developed an exclusive game for PS2 then we could enjoy a very good profit. But that time is already over," states Square Enix US boss John Yamamoto.

"To maximize and spread our games to as many users as possible I think we have to go to multiformat - the Xbox 360, PS3 and also the PC as well.

"The Japanese market is very strong and back when we could concentrate on developing games for just one console, business was very good. But the one-console market is over."

A fair assessment, especially in these dark financial days. I don't think anybody sensible could blame Squeenix for wanting to make sure it gets its money's worth from a game. While consoles will of course continue to have their high profile exclusives, the time of third parties possessing a unique brand loyalty is definitely drawing to a close.








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24 comments | showing # 1 to 24
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geekabrit's Avatar - Comment posted on 11/20/2008 12:13
geekabrit
I'm very happy to hear this since I'm a XBOX 360 fanatic. :D
Son of BaconSandwhich's Avatar - Comment posted on 11/20/2008 12:15
Son of BaconSandwhich
I don't know what to think anymore. I have no current gen systems, so I'm betting the 360 is now the only sane choice for me right now.

The prices have to fall, sony, or I'm no longer going to be the consumer I once was.
Debeo Laurus's Avatar - Comment posted on 11/20/2008 12:15
Debeo Laurus
I'm glad that it finally came to this. Perhaps this dim worldly financial crisis will lead to a bit more of a unified gaming movement. Then the true "One" system will eventually end the console wars altogether, with its mighty "Excalibur" of advanced technological wonderments. Hail the Xii Station, the one and only true console champion!
J03yyz's Avatar - Comment posted on 11/20/2008 12:16
J03yyz
this is me starting to count the days to when i can play FFVII on my xbox 360.

1
Robbo the hood's Avatar - Comment posted on 11/20/2008 12:18
Robbo the hood
Square Enix still needs to put a lot more effort into games for non-Sony systems. The 360, Wii and DS efforts have largely been sub-par. Make Last Remnant and Crystal Bearers multiplat for all I care, but at least put in the effort to make a strong game outside of FF and DQ.
Jonathan Holmes's Avatar - Comment posted on 11/20/2008 12:20
Jonathan Holmes
This should have happened years ago.
king3vbo's Avatar - Comment posted on 11/20/2008 12:21
king3vbo
Androgyny for all!!!
MaxVest's Avatar - Comment posted on 11/20/2008 12:29
MaxVest
If there aren't going to be any more console wars, I'm switching over to a more war-torn hobby.
Sterling Aiayla Lyons's Avatar - Comment posted on 11/20/2008 12:42
Sterling Aiayla Lyons
If this means more The World Ends With You and Legend of Mana level originality, then go for it. If not, GET OUT OF MAH CONSOLES SQUAREENIX!!!
SephirothX's Avatar - Comment posted on 11/20/2008 13:02
SephirothX
Its sad, SquareEnix once carried enough weight to swing a console war in whatever direction they wanted (look at how quickly Playstation overtook Nintendo).

But this news is irrelevant. SquareEnix's greatest titles are behind them, and those titles are still console specific.
Kia's Avatar - Comment posted on 11/20/2008 13:17
Kia
Hopefully that's a sign that Versus XIII will be no longer exclusive as well.

@ Sephiroth

I find it insanely amusing you pick a name from one of the most overrated and needlessly praised Final Fantasies while talking about Square's "Greatest titles." Also, stop your fanboy whining. Square never had the power to swing a console war in one particular direction, not alone. As much as I'm Square's bitch and will totally admit it, I'm not wearing such rose-tinted glasses as to presume Square's "good old days" were any worse or better than the present.

Just like now, there was plenty of Square-made crap back in the day. And just like then, there are plenty of great titles like TWEWY, Sigma Harmonics, etc, today.
Genius's Avatar - Comment posted on 11/20/2008 13:22
Genius
Thats all well and good but it looks to me like the only consoles they are making games for (at this time) are the 360 and to some small exception the Wii. Sure some of the recent games like Last Remnant will be on the PS3 but we have to wait damn near a year to get it. You claim to be multi platform but you still choose one system over the other, whats up with that SE? Course, I dont expect the large population of Xbox fanboys here to take notice of this since they already have everything they want.
Phoenix Gamma's Avatar - Comment posted on 11/20/2008 13:37
Phoenix Gamma
They didn't list the Wii in that quote...

I guess it's a 3 console market then.
catsithx's Avatar - Comment posted on 11/20/2008 13:45
catsithx
The Wii will always get games like Chocobo dungeon , FF crystal chronicles. Hopefully a remake of secret of mana. That would rule.Also the 500 remakes of there old games on the ds.
Monodi's Avatar - Comment posted on 11/20/2008 13:46
Monodi
So pretty much they are going as Capcom and Konami, making stuff eerywhere. I am not sad, in fact I think its a great idea.


@all of you whining about leaving Sony:

SquareEnix always teamed up with the company with the console with best graphic support.
The NES was an only one, the SNES had better graphics than the Genesis, the PS1 got a fair competition with the N64 but the policies in Sony gave them more liberty, then the PS2, and obviously the PS3 having a total dedication of graphics is great, howver they are just spreading more around as they touched other systems like the GameBoy, GameBoyAdvance, mobile phones, PSP and Nintendo DS. SquareEnix is beginning to expad much more far away than only RPGs to also mangas publishing YenPress. So good for them.
Kyousuke Nanbu's Avatar - Comment posted on 11/20/2008 13:50
Kyousuke Nanbu
Why would they waste their money on the Wii? That little white turd is a joke.

YOU'LL GET CRYSTAL BEARERS AND YOU'LL LIKE IT.
Dan CiTi's Avatar - Comment posted on 11/20/2008 14:01
Dan CiTi
THERE ARE NO GAMES FOR THE PS3!
Narishma's Avatar - Comment posted on 11/20/2008 14:02
Narishma
FF13 on PC confirmed.
Wedge's Avatar - Comment posted on 11/20/2008 14:17
Wedge
Naturally, because what they really mean is the console market is abysmal in Japan right now, so they need to get things to every customer they possibly can. And realistically, they wish they could be putting it out on PS2, which is still by far the largest console in the country.
Cube's Avatar - Comment posted on 11/20/2008 14:21
Cube
It took that that long to figure that out, that everygame will come out for everything?
lubczyk's Avatar - Comment posted on 11/20/2008 15:34
lubczyk
The Wii is the replacement for the PS2.

There's no need to develop for the 360/PS3/PC.

Stop developing 360/PS3/PC games and 360/PW3/PC will go out and buy a Wii.

Problem solved.

The Wii is the perfect console for exclusives, in any case.
alexkorova's Avatar - Comment posted on 11/20/2008 16:09
alexkorova
"SquareEnix always teamed up with the company with the console with best graphic support. " - Mondoi

Eh, what? Both the PS1 and PS2 didn't have the "best graphic support"...
Jetsetlemming's Avatar - Comment posted on 11/21/2008 04:24
Jetsetlemming
Looking forward to playing the next non-portable Final Fantasy Tactics game on my PC. Hell yes.
Batthink's Avatar - Comment posted on 11/21/2008 05:51
Batthink
Square, you are late. Bring us some news, dammit.
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