That's it? Square Enix? They're notorious for squeezing every penny out of fans who make NON PROFIT mods, much less pirates. They must have something up their sleeve haha.
The measly $5000 aside, but "They claims copyright infringement and seeks damages in excess of $5000 from the group of 15 Italians."
They claims? They seeks? Grammar much lately?! :S
If so, I find it pathetic that SquareEnix even had this problem. It was pretty damned lazy of them, it sounds like. One download code or URL which could be shared repeatedly? How in the flying fuck was that supposed to be secure? Why not generate, say, 1500 codes which allow for a single download each and then have your marketing people send them out to members of the press?
Did they really expect this not to happen?
Internet security, how does it work!?
Still... I'm happy to see some companies out there with the balls to pursue events like this, rather than cower out of fear of retaliation.
Go SquareEnix!! Hope they win.
Also, didn't reserve copy sales go up after the demo was leaked?
This is a little different. The Deus Ex demo that was distributed was obtained illegally, whereas the PS3 keys were obtained through 100% legal means.
Though I'm not sure how the facts would fall out... The guys that leaked it were obviously in the wrong. But what about the magazine? Were they guilty of only letting people know that there was a press-only demo, or did they give out more information? And what of Square-Enix itself? Did they do what they needed to do to make sure a press-only demo was really press-only, or was it a case of "If you knew it was there, then anyone could get it with minimal effort?"
Good to see that they're not like the music industry, who demands like $50,000 per song downloaded.
SE, you have to admit that the people who leaked your game just got you a crap ton of money. However, the way the laws are set up, if you don't aggressively defend your IPs, you can lose your power over them. As a libertarian, I'm very opposed to IPs, copyrights, trademarks, etc, but I can understand why companies defend them given their long-term value.
On the one hand, Square Enix PR are batshit fucking mental. I remember when they served cease and desist notices on fansites for putting up FFX-2 screenshots released to press, that press had posted in the public. I have also heard of them being fucking retarded at press events, winding up press and limiting access to promotional media for no reason.
On the other hand, there is good cause for them not wanting public access to this demo - I have heard that eidos montreal is putting the time they got from the release delay to good use, fixing some jank and enviroment bullshit that was drawing criticism in earlier builds.

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