Quantcast
Square Enix: Sony, straighten up. You're confusing us [Update] - Destructoid

DestructoidJapanatorTomopopFlixist



Square Enix: Sony, straighten up. You're confusing us [Update]


12:22 PM on 09.07.2007
Square Enix: Sony, straighten up. You're confusing us [Update] photo



Square Enix and Sony have been best buddies since the very beginning, but Square Enix president Yoichi Wada now says that their old friend needs to straighten up, and that they might be hindering their own success.

Wada is referring to the lack of consistency in Sony's marketing of the PS3. His feeling is that the marketing of the system as a home entertainment hub, and then the shift to pushing it as a games console confused potential buyers. In a Reuters article, Wada said that Sony's future "would be tough if its marketing strategy is not straightened up".

"Sony first unveiled the PS3 as a mighty home electronics product," said Wada. "Then, after some badgering from game companies, it shifted the position of the console closer to a game machine."

Hopefully this doesn't mean bad things for the magical marriage of all things PlayStation and Final Fantasy, but we know that Square has a history of suddenly "ditching and hitching". With the way things are going now (Final Fantasy re-releases, Dragon Quest exclusives), it almost seems like Square Enix is going full circle, moving back to their original best buddy, Nintendo. 

This makes Square Enix sound like a fair-weather friend, doesn't it?  

[Update: in an almost perfectly timed response, our favorite hair palace posts the definitive declaration from Sony Computer Entertainment boss Kaz Hirai himself: "I'd like to clearly say, 'The PS3 is a game machine.' It's nothing more than that." There you have it, folks. Hear that, Nintendo?]

[thanks, JV] 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Final Fantasy

8:30 PM on 08.20.2014
Final Fantasy Explorers gets a concrete release date and more new job info

There's finally been a release date hammered out for Final Fantasy Explorers in Japan, and it's headed for a 3DS nowhere near you (unless you live in Japan) this December 18. There's also a savory bit of new information surro...more



9:00 AM on 08.20.2014
Final Fantasy XIV: A Realm Reborn is having another free period this month

In addition to its 14-day free trial campaign, Final Fantasy XIV is hosting a one-year anniversary login period. From August 22 at 11:00 GMT to September 1 11:00 GMT, players who have previously purchased the game and do...more



9:00 AM on 08.19.2014
Final Fantasy XIV patch 2.35 allows you to change your Chocobo's color, adds more content

Patch 2.35 has hit Final Fantasy XIV: A Realm Reborn, and in addition to adding some new content and questlines, it also tweaks a few things. Some of the major changes include the addition of Ixali beast tribe quests, al...more



View all Final Fantasy






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more