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Square CEO says everyone except Microsoft is doing it wrong photo

Yoichi Wada, Square-Enix CEO, dealt Sony a bit of a punch to the stomach today in a CNet Japan interview (lovingly translated by Kotaku) where he calls Microsoft the only platform holder that has remained dedicated to the games market. Direct translations go a little bit like this:

 “The Wii is the antithesis of the Xbox 360. The 360 is strictly for hardcore gamers. The attachment rate for the Xbox 360 is much higher than for the Wii.

“People who buy the 360 really like games. I think the current trend is that most people aren't buying the Wii as a game machine, but as a toy.

“It seems that Sony isn't sure what it wants to do. Is it making high-end electronics or a game console for gamers? I want them to clearly define their console.”

Calling the Wii as a toy doesn't sting so badly, as most people consider it that anyway. Stating confusion over Sony's intentions is a whole new ballgame, as the release of Final Fantasy XIII is widely considered to be an essential system seller and would greatly help the PS3. There have been many rumors about whether the title will stay exclusive to Sony or go multi-platform, and while this in no way acts as evidence of that, it does not bode well.

I love my PS3, but I have to admit the idea of getting achievements for a Final Fantasy makes me tingle all the way down to my fingertips. 

[Via MCVUK, Thanks Jonathan!] 


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53 comments | showing # 1 to 50

BigPopaGamer's Avatar - Comment posted on 12/05/2007 10:44
BigPopaGamer
Sweet merciful lord, finally Square is seeing the light!
Spykron's Avatar - Comment posted on 12/05/2007 10:46
Spykron
i totally agree with the Wii as a toy. not that its a bad thing at all, but the comment makes a lot of sense. Legos are also toys, and i love them so.

if FF13 went multi platform i think it would be a sure sign that we are living in the end times.
XerxesTWD's Avatar - Comment posted on 12/05/2007 10:46
XerxesTWD
Haha, without Squaresoft, Sony loses like 35% of their loyalists.
Nubc4kes's Avatar - Comment posted on 12/05/2007 10:47
Nubc4kes
I think some Sony execs would jump out a window if they released FFXIII on PS360.
niakori's Avatar - Comment posted on 12/05/2007 10:47
niakori
It's not a console, it's a highly sophisticated multi-media device!
king3vbo's Avatar - Comment posted on 12/05/2007 10:51
king3vbo
PLEEEEEEEEEEEEZE Gimme my FFXIII on Xbox 360. That would be amazing, for the achievements alone.
hexfix93's Avatar - Comment posted on 12/05/2007 10:53
hexfix93
pot, kettle, meet black.

when was the last good rpg those guys made. ff12 was ff11 single player. yuck.

10 and 10-2, lol...

ff9 was the last good one, i hope ff13 picks up where that left off.

sony is doing it right, they dropped the price, and gave developers the most powerful console ever made, to make amazing games that look amazing like uncharted for example.

square spreads its self thin now, and that is why all their games suck shit now. back in the ff7 thru ff9 days, there were sony only, and devoted it all to those games, and that is why those are the best rpgs ever made. now thier games lack big time..

square needs to find its focus and deliver a "REAL" rpg again.
Aerox's Avatar - Comment posted on 12/05/2007 10:53
Aerox
The one guy I know who bought a PS3 solely bought it for when FFXIII eventually comes out and backwards compatibility.
hexfix93's Avatar - Comment posted on 12/05/2007 10:57
hexfix93
microsoft made a console that is for americans, to play pc ports, and to have it break.

they are doing nothing right for the "hardcore console" gammer of today. nickel and dimming, unfair market bully, sabotaging hd dvd and blue ray like michael bay says, doing under hand bs like they did with windows back in the day.. microsoft is a slimy ball of shit. that the government should of busted up long ago. they are an evil monopoly..

microsoft is illegal. they have broken so many laws its not even funny.
ToeKing's Avatar - Comment posted on 12/05/2007 11:02
ToeKing
microsoft is illegal. they have broken so many laws its not even funny.

but you know what is funny?

hint: the joke's on you
neveranything's Avatar - Comment posted on 12/05/2007 11:06
neveranything
Finally, someone who can describe things perfectly, without going into flaming fanboy insults.
iNerd's Avatar - Comment posted on 12/05/2007 11:07
iNerd
I have only a Wii right now, and I love it for what it is. Its a fun console and good to play for a while and put down, usually while I charge the wiimotes. The main reason I held off from getting a 360/ps3, aside from cost and looking like a dick with more than 3 consoles sitting onto of my video player is Final Fantasy, that and Microsoft and Sony being cocks. If however FF13 comes out on the 360 then even I will have to admit defeat and buy a red ringer for it, and I think squenix knows they will be kicking the PS3 in the balls if they do decide to port the white engine.

I don't know if they are really considering a move to non-exclucivity but its certainly a warning to Sony.
niakori's Avatar - Comment posted on 12/05/2007 11:08
niakori
He's just not in his happy place.
B-Radicate's Avatar - Comment posted on 12/05/2007 11:24
B-Radicate
When FFXIII goes multiplatform (yes, I said 'when') I am going to buy it for the 360 and then never play it, just to piss off PS3 owners. I've never been interested in the FF series, but will buy it on a non-Sony platform just to show support for the 360.

Also, not really, but I just wanna piss people off.
cleopatrudo's Avatar - Comment posted on 12/05/2007 11:27
cleopatrudo
ahhh just go multiplatform already!!!
Jim Sterling's Avatar - Comment posted on 12/05/2007 11:28
Jim Sterling
I agree with that man completely, but then, he is saying stuff I've been saying for months.
Crunshii's Avatar - Comment posted on 12/05/2007 11:29
Crunshii
well he pretty much nailed it.

Only way Sony can survive is if they get a Time Warp machine and fix their issue of not helping game developers tap into ps3 before it was launched.

That is Sony's biggest mistake. And there is no problem with developing for it, look @ Insomaniac studios, look how many badass games they made from left and right. But, Sony left too many studios learn of the ps3 to dam near of Ps3's launch or even after.

and fix Home -.- make that crap fun, not a copy of 2ndLife... Probably a world ala "Pain" were I can push JimSterling into a oncoming bus and laugh. :)
Shin Oni's Avatar - Comment posted on 12/05/2007 11:33
Shin Oni
to say Microsoft is the only one caring about hardcore gamers is a slap in the face to Nintendo and Sony.

Now last I checked, Nintendo are pretty much all for every gamer. be it casual or hardcore. They're customer service is still Top tier stuff. Sony needs to work on that and Microsoft...well they're just money hungry to that point.

Now me having a 360 and 2 years back when it first hit, I had no plan of getting it. Mainly cause it's just FPS and sports galore. Now that they're trying to open their minds to other game genres, it's helping. But I wouldn't call them the ones who care about hardcore gamers just yet. When Wiis are actually in stock and get some solid titles and Sony gets the PS3 with their solid game lineups, Microsoft won't look so high and mighty.

Let alone, Microsoft is the only one that still have RRoDs every now and then.
Barcode's Avatar - Comment posted on 12/05/2007 11:33
Barcode
Woo!

Hopefully that means that more FF games are coming to 360!
JonDarkwood's Avatar - Comment posted on 12/05/2007 11:35
JonDarkwood
"I think some Sony execs would jump out a window if they released FFXIII on PS360."

If they're the ones screwing everything up, mission accomplished. :)
eldunce's Avatar - Comment posted on 12/05/2007 11:38
eldunce
Translation: "Sony, pony up the dough or we're taking this thing multiplatform."

It's not an attack on Sony's strategy per se; he's just expressing his trepidation about the installed base in the oblique Japanese style.

And why wouldn't he? MGS4 is heavily subsidized, and that's the only way they could pay for its development; he's saying that without the same treatment, he's going to move his games multiplatform, so he can have some acceptable profit at the end of the day.
Lightthrower's Avatar - Comment posted on 12/05/2007 11:38
Lightthrower
Even if the guy is right, he's a filthy japanese traitor to probably most of the japanese community. Why doesn't the 360 sell well in Japan? It's not because it sucks, it's because it's american. They hate them and for a reason... you know why.
qo_op's Avatar - Comment posted on 12/05/2007 11:38
qo_op
This guy is just stalling, where the hell is your game????
JACK of No Trades's Avatar - Comment posted on 12/05/2007 11:40
JACK of No Trades
It all true.

Hexfix, truth hurts.
Tull's Avatar - Comment posted on 12/05/2007 11:45
Tull
Anyone who says Microsoft is just moneyhungry...I mean uh yeah. So is Sony and Nintendo and every company ever created. No one creates a product, begins a company and sells said product if they didn't want money. Without money going into these companies then we most likely won't have any games. So people who seem so high and mighty pointing out Microsoft or any gaming company only in it for the money must be living under a rock.

As for Wada-san's comments, I'm surprised people are even surprised developers are saying such things. I'm not going to fully agree that Microsoft is doing everything right as the RROD problems have shown us, but they have made in-roads in trying to fix it to the tune of 1+ billion dollars. Sony has moved closer to actually marketing the PS3 as a gaming machine instead of something that's going to help cure my dad's cancer. Nintendo is still being Nintendo and I haven't been a fan of theirs since the N64 days.

If FFXIII stays a PS3 exclusive I predict it will be the last game released from Squeenix which will remain a platform exclusive title/franchise. Games for this new generation of consoles are just too expensive too make with everyone wanting graphics to fap over and sound to make one's ears bleed.
niakori's Avatar - Comment posted on 12/05/2007 11:46
niakori
Ha omg a filthy japanese traitor?!?

Come on now, we are still talking about gaming right? A hobby to some, addiction to others.. not leaking national secrets. Now I love Nintendo but they are obviously more geared toward casual gamers this round, and until Ken took his leave calling the PS3 a gaming console was anathema to Sony. He's calling it like he sees it. Before you spout more xenophobic hearsay ask yourself this ... how is this going to personally effect you?
onilosmada's Avatar - Comment posted on 12/05/2007 11:46
onilosmada
The Wii does not need FF games to sell systems. Good riddens
Sharpless's Avatar - Comment posted on 12/05/2007 11:47
Sharpless
Man, Squeenix keeps fellating Microsoft. I'll be shocked if this doesn't result in Final Fantasy on the 360. Shocked, I tell you.
Shin Oni's Avatar - Comment posted on 12/05/2007 11:48
Shin Oni
Wii doesn't need a FF game cause it's Nintendo

Japan adore/loce/rape Nintendo as it is.
monosylabik's Avatar - Comment posted on 12/05/2007 11:53
monosylabik
i dont trust a mans opinion when his own company cant decide on what kind of product it wants to release and doesnt realize no one cares about the other 13 games its making...we just want one game jackass...one game.
CJSchmidt's Avatar - Comment posted on 12/05/2007 12:13
CJSchmidt
The only good excuse for exclusives should be because of hardware (needing a wiimote, very specialized code), install base (porting for PS3 when no one had them), or because the game is made by the console manufacturer (Mario, Halo, etc).

This whole corporate fanboyism, national pride, and under-the-table deals hurts the customer and the industry.
h3lios's Avatar - Comment posted on 12/05/2007 12:14
h3lios
i find this whole deal charmingly hilarious because the x360 sales in Japan suck donkey balls. Considering that FF games are as big if not bigger than perhaps Madden in the US, i don't see FFXIII going multiplatform.

One indecisive CEO makes an inane, Kutaragi-like statement and the internet is on fire,lol.
weedgan's Avatar - Comment posted on 12/05/2007 12:19
weedgan
This pretty much only applys to japanese people.
JayTapp's Avatar - Comment posted on 12/05/2007 12:24
JayTapp
Stop calling the Ps3 the most powerful console ever made. Plz. Program for one first.
Polish Hill's Avatar - Comment posted on 12/05/2007 12:44
Polish Hill
Wow, not really sure what his agenda is but I'm glad someone had the balls to step up to the plate and say it. I'd love to see FF on the Xbox although I'm not sure if I'd buy it.
Dexter345's Avatar - Comment posted on 12/05/2007 12:45
Dexter345
Since when do you have a PS3? Are you going to start doing PSN reviews on RetroForceGO! now?
Y0j1mb0's Avatar - Comment posted on 12/05/2007 13:03
Y0j1mb0
Square just needs to shut the fuck up and and make a damn next gen RPG already. I'm tired of trailers trickling out..work on the game and stop acting all preachy telling people this and that. You want to talk shit about Sony after all the shitload of money you made with the Ps1 & PS2? Sony put you bitches on the map.

And get rid of that dumbass Pink tie while your at it.
dronkmunk's Avatar - Comment posted on 12/05/2007 13:03
dronkmunk
I can make you tingle lower than that, honey.

RRRrrrr
Seyward's Avatar - Comment posted on 12/05/2007 13:04
Seyward
I love my PS3, but I have to admit the idea of getting achievements for a Final Fantasy makes me tingle all the way down to my fingertips.
I actually envisioned this sentence ending in "naughty bits" instead of fingertips.
brainderailment's Avatar - Comment posted on 12/05/2007 13:15
brainderailment
I won't buy ffXiii for any console, because it's all over rated. But I can see how that is vital for sony, especially in japan.
Instead of seeing this as a hint that FFXIII will go to 360, i see it more as a threat to sony that if they don't fix all this confusion, they will go to 360 with it.
pandasonic's Avatar - Comment posted on 12/05/2007 13:55
pandasonic
It sounds true. Then again, Sony is making some kick-ass first party games (Uncharted, RaCF:ToD), but when you look at the whole picture they really do need to get their sh*t straight, and quickly.

I don't see the point of achievements anymore, though. And, honestly, the PS3 can do better like they did with Uncharted's medals (I found it way more satisfying to actually get something in return for getting the medals as opposed to achievements when I play on my 360).
Cheeburga's Avatar - Comment posted on 12/05/2007 14:01
Cheeburga
I can has chocobo. :]
Ichigo Style's Avatar - Comment posted on 12/05/2007 14:36
Ichigo Style
hexfix93 - Microsoft is illegal? Wait- what?
I'm sorry, did you mean "Microsoft has broken the law"? Because, yes, most major corporations have. Do you think Sony is above this? If so, you're another babbling retard fanboy.
Wait- didn't they, rather recently, go and vandalize some office buildings with "Playstation" branding? Oh, I guess thats not illegal as long as you have FFXIII and Square behind you.

p.s. Have fun with Linux! Protip: drivers are non-existent there!
GuitarAtomik's Avatar - Comment posted on 12/05/2007 14:50
GuitarAtomik
@H3lios

EXCLUSIVE to Xbox 360 is not going to happen but MULTI PLATFORM is entirely possible. It doesn't matter what the sales are like in Japan for the 360, the fact remains that if you want your multi-million dollar next-gen fancy game to sell well in the US, it should either be on X360 or be multi-platform. The install base (at the moment) isn't large enough for any company to release AAA exclusive games for either platform though unless they are given an incentive (i.e. money).

If they really didn't think they'd make money on the Japanese 360 version they could just release it in the US like Sega was originally going to do with Virtua fighter 5.
GuitarAtomik's Avatar - Comment posted on 12/05/2007 15:03
GuitarAtomik
I meant to say "it should be multi-platform". No AAA game at all can afford to be exclusive unless thy are getting a little something extra.
Necros's Avatar - Comment posted on 12/05/2007 15:17
Necros
Achievement Unlocked: main character caught cross-dressing.
Namelessted's Avatar - Comment posted on 12/05/2007 15:38
Namelessted
Square Enix spoke out against Sony a few months back and basically told them they need to figure out their shit. Honestly, i would not be surprised to see FF XIII go multiplatform, or even become and Xbox 360 exclusive. Only time will tell.
Nerull's Avatar - Comment posted on 12/05/2007 15:45
Nerull
Yeah right, if square puts the ff games on the 360, then they will ignore their biggest sales target. Japan. M$ still cant give away the 360 there, no matter what they color it, or how they design its controllers.

This is indeed square asking for more money from sony.
MasterMS's Avatar - Comment posted on 12/05/2007 17:05
MasterMS
This should be no surprise. I think we have pretty much seen the end of exclusive games.
CrimsonAngel's Avatar - Comment posted on 12/05/2007 19:09
CrimsonAngel
The problem is Square is old news and Level 5 is the new Square.

So i fart in your general direction Square bring out White Knight
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