Nintendo has changed its stance regarding the company's games being broadcast on YouTube videos. Now, instead of filing claims against videos that depict its titles, Nintendo wants in on the action.
Nintendo has unveiled a YouTube affiliate program that will effectively allow it to split revenue with those uploading videos of Nintendo's titles. Under the revenue-sharing plan, pre-roll ads will sometimes be shown, and Nintendo, Google, and the uploader will all take a cut of the money. However, users will need Nintendo's permission to upload videos in the first place.
This is still a far cry from many companies' policies to let YouTubers have free rein when promoting their games. For instance, these are Ubisoft's guidelines which are very nonrestrictive. However, given where Nintendo was, it's a step in the right (and entrepreneurial) direction.
Get more destructoid: We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out
Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.