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Spin-free: November NPD hardware numbers photo

Even though the monthly NPD data is used by all game companies to gauge sales and successes, we have to be mindful of how those numbers are presented. This highly competitive industry has quickly learned how to take something negative and make it sound amazing, and likewise, they've become skilled at making an enemies' victories look like total failures. Figures that should be completely straightforward become confusing when extra data is interjected, and press releases these days seem to be full of it -- and I mean that in more ways than one. We'll just try to give it to you straight.

November's NPD numbers are impressive for all parties, and it's safe to say that the industry in general is up. Hardware and software sales were up 41 and 62 percent respectively, and total industry sales came in at an amazing $2.63 billion, up 52 percent from last year.

So who sold the most systems? Nintendo. All systems saw major increases from the previous month, but the DS sales almost tripled, with a total of 1.53 million units sold. The Wii came in second, with 981,000 units -- its best month ever. Who knows how many more units would have been moved if the supply wasn't so limited.

Microsoft managed to move 770,000 Xbox 360s, more than doubling the previous month's sales. We'll never know for sure they actually managed to outsell the PS3 2-to-1 during Black Friday week, but as far as monthly totals go, they just missed the double mark.

Sony's three consoles may be sitting at the bottom of the sales charts, but don't let those other guys tell you that this equals victory over Sony. If anything, they're one to watch out for; the PS3 had the largest sales increase of any console, with sales jumping 285 percent over October's numbers (466,000 units). That being said, the PSP (567,000) and PS2 (496,000) saw similar jumps, and each managed to outsell the PS3 in November. For those playing the home game, that's over 120 million PS2 units sold total.

Lastly, there's the non-console hardware. Naturally, Wii controllers dominated. Strangely enough, the Wii Zapper ranked within the listing, with 232,000 units sold. Also, It seems that all of the new PS3 owners needed new controllers, as second place was taken by the PS3 controller sales, with 282,000 units sold. 

If you think November's numbers are crazy, wait until December's! 


Continue: More Sales Records stories





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17 comments | showing # 1 to 17

Baron Calico's Avatar
Baron Calico at 12/13/2007 23:29
I'll go ahead and get it out of the way quickly, so it doesn't need to be repeated:

1.53 million? It's over NINE THOUSAAAAAAND!

You may go on about your lives.
Milofo's Avatar
Milofo at 12/13/2007 23:37
And that is why Dragon Quest IX is on the DS.
vexed alex's Avatar
vexed alex at 12/13/2007 23:54
Daaaaaamn, son. Video games just owned the holidays.
Spykron's Avatar
Spykron at 12/13/2007 23:56
i never got games for christmas. i had to get me a job and buy them myself!
Fading Star's Avatar
Fading Star at 12/13/2007 23:59
DS'S!
Patriot SE's Avatar
Patriot SE at 12/14/2007 00:04
Who the hell are these people that are still buying a PS2?
Samit Sarkar's Avatar
Samit Sarkar at 12/14/2007 00:32
I guess lots of people who are buying PS3s are buying SIXAXISes (“SIXAXES”?), but someone should tell them to wait for DualShock 3s.
dprime's Avatar
dprime at 12/14/2007 00:51
I think one day DSs and Wiis might be like cellphones and DVD players. Everyone just has them.

Sony may have improved the most, but I won the "most improved" award for French in Grade Four, and I didn't know squat about French.

Lol, I get vibes of Sony Defense Force graphing Sony in first place by showing that the "Sony Family" is selling slightly more than either the DS or Wii individually.
naia-the-gamer's Avatar
naia-the-gamer at 12/14/2007 02:18
Necros's Avatar
Necros at 12/14/2007 02:56
I wonder how many people got the Wii Zapper expecting something good?
Mushman's Avatar
Mushman at 12/14/2007 04:20
@Necros, everyone except the Dtiod community
Joe Burling's Avatar
Joe Burling at 12/14/2007 06:30
Not trying to necessarily put a negative spin on Sony here, because they did have the largest percentage increase of all. However, they still can't even come close to beating the 360 in sales even after their big $100 price drop down to the $400 mark. It looks it's going to take more than the Sony name this generation to win, at least in the US.
Justin Villasenor's Avatar
Justin Villasenor at 12/14/2007 07:31
@ Patriot SE

Maybe people that got the 40gb PS3 and didn't already own a PS2.
Oni's Avatar
Oni at 12/14/2007 08:23
@naia: I was waiting for that . . . :)
Holyetheline's Avatar
Holyetheline at 12/14/2007 09:11
Oh this is all getting so crazy.
Robbo the hood's Avatar
Robbo the hood at 12/14/2007 09:47
@ Buckf1tches
I really don't want to seem negative either, but Sony's November was marked by their greatest effort yet to sell. Price drop, great titles, more effective commercials. Maybe the commercials haven't penetrated yet, but if people aren't turning out to buy your console when you drop the price $100 and give them a free movie or game? I dunno, I don't like it. Also, Wii sold just under a mil and it still has a reputation for being difficult to find? I don't know if I can reasonably blame Nintendo for this anymore. They has a mil out there, what are they supposed to do?
Usedtabe's Avatar
Usedtabe at 12/14/2007 10:13
Suprise, a title that says "spin-free" has a whole paragraph dedicated to spinning Sony's numbers. The thing that's not suprising is the article is from Dale North.
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