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Spike Video Game Awards' viewership continues to drop photo

Did you watch the 2009 Spike Video Game Awards for the actual awards themselves, the slew of announcements, or not at all? Based on some viewership data provided by The Cut Scene, that last choice applies to an increasingly large number of TV-watching individuals.

While it seemed to be an improvement over the previous VGA ceremonies, I still found myself only wanting to hear about Arkham Asylum 2 rather than the award winners -- Best Performance by a Human Female winner Megan Fox says "hello" -- for obvious reasons.

Even still, the show's viewership has continued to drop in the major live-viewing demographics. At 647,000 viewers, the 2009 VGAs' ratings "were down about 5 percent from the 2008 show and 30 percent from the 2007 show." Ouch.

Maybe people are finally starting to realize that most of the exclusive content worth caring about minus the random celebrity appearances and commercials can be seen online right after the show first airs.

So how did the VGAs do in the ratings? [The Cut Scene] [Image]








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Jordan Devore is Destructoid's PC gaming manager and founding ginger editor. He is said to be easy to love but difficult to know. When Samit inquired about his curious bio photo Jordan simply replied: "bitches love sandcastles" ... yet, there is no sandcastle in that photo. We may never truly understand his ways. Likes Platformers, Pixel-based graphics, Stickerbrush Symphony, Pokemon, Leaderboards Meet the rest of the team



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39 comments | showing # 1 to 39
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Schmo0zle's Avatar - Comment posted on 01/26/2010 05:06
Schmo0zle
I watched them, but hated them. It was annoying, they had people there who had no business being there, they had annoying skits or whatever you'd call them, etc etc.

I just wanted them to tell me news about games. Fgts.
CALkulon's Avatar - Comment posted on 01/26/2010 05:19
CALkulon
Good. Hopefully they'll take the hint.

Most awards shows are meaningless back patting affairs, the SVGAS are no different, probably even more so.
The Silent Protagonist's Avatar - Comment posted on 01/26/2010 05:24
The Silent Protagonist
They lost me after that whole thing about giving Megan Fox - you know, that chick that can't act - a best performance nod. Then again, all these awards were bought anyway.
TheDirtyHobo's Avatar - Comment posted on 01/26/2010 05:24
TheDirtyHobo
Didn't watch them on the basis that it's Spike and video game related. Their audiences don't really mix. Same reason I wouldn't a week-in-sports cap done by Martha Stewart, no matter who writes the script and how accurate or well tuned it is, it just doesn't seem right. Just got any trailers or other relevant information from the internet after it was over.
Sexualchocolate's Avatar - Comment posted on 01/26/2010 05:24
Sexualchocolate
Uh, Gamers don't watch bullshit awards shows on TV. They're too busy playing games.

Captain obvious?!

I'd imagine most of the veiwers are tabloid journalists and politicians looking for something to RAGE about.

Or little kids wanting to spank the monkey at Megan Fox.
Nogarda's Avatar - Comment posted on 01/26/2010 05:29
Nogarda
All I remember from the VGA's was Mike tyson fluffing up his lines in rehersal, and mike tyson fluffing up his lines when it mattered as well, and everyone in the livesteam chat screaming for the trailers and wanting to shoot that horrible horrible horrible band, followed by 300 simultaneous' NOOOOOOOOO!!!'s when the footage paused for like 10 seconds when halo reach was revealed lol. No I don't think we do give a crap they are the MTV movie awards to gaming.
Super Drybones's Avatar - Comment posted on 01/26/2010 05:35
Super Drybones
At least it's not as annoying or up its own ass as the Oscars. Maybe if the guy in charge of the VGA's and the girl in charge of the Oscars fucked and had a child, beat the living hell out of it, then made it read Destructoid all day we would have a good candidate for an award show host.
LsTr Of SmG's Avatar - Comment posted on 01/26/2010 05:41
LsTr Of SmG
@ Super Drybones.

I propose kidnapping them and forcing them to do so at gunpoint.

That or just kick VG award shows in the head now and be done with it.
NateT's Avatar - Comment posted on 01/26/2010 06:02
NateT
Award shows of all types have been decreasing in viewership over the past few years. Truthfully, I can't see a video gamer sweating over "Who got best female voice acting?" or whatever.
Sean Daisy's Avatar - Comment posted on 01/26/2010 06:15
Sean Daisy
I think the clue to how prestigious an award is relates to how proud the company is of receiving it, such that they release an advert declaring how many nominations/awards they receive. "ie Winner of 5 Academy Awards, Winner "Best Picture" Golden Globes"

I've never seen a game box that says "Nominee/Winner at the Spike VGAs". Therefore, nobody cares.

Here in Britain, videogames have the Golden Joystick awards and the BAFTAs, and they mainly consist of games industry execs patting each other on the back while a comedian desperately tries to work a Mario joke into their routine.
StingingVelvet's Avatar - Comment posted on 01/26/2010 06:37
StingingVelvet
I love the Invisible Walls podcast on gametrailers not because it's good, but because it is just such evidence of industry idiocy and the frat boys who rate games. The editor in chief over there just CAN'T UNDERSTAND WHAT THE PROBLEM WITH THE VGAS IS!!!!

Why? Because he has no idea what a real gamer wants.
Blue Odeyssey's Avatar - Comment posted on 01/26/2010 07:28
Blue Odeyssey
Can I just ask one thing, WTF is Spike Tv i've never heard of it, and I think the majority of the UK would say the same thing.
UltorOscariot's Avatar - Comment posted on 01/26/2010 07:28
UltorOscariot
Didn't Megan Fox win some award at the last one? If Spike isn't going to treat this seriously, why the hell should we?
Toadofsky's Avatar - Comment posted on 01/26/2010 08:03
Toadofsky
It's not even supposed to be taken seriously. Game of The Year awards are a joke to me. Because by the time the year is up, everyone has forgotten what came out the entire year, up until the fall and winter. Doesn't anyone notice how pretty much every game that's released in the fall/winter season, becomes game of the year? Granted, those are good games generally as selling them during the holiday shopping months will make more profit.

All this Spike Awards show is, is a payoff for the developers to show an add for their game. Even the awards are a payoff. Practically an add. And next to none of the "exclusive" previews captured any interest. Most gamers would have just waited until they hit the internet.

What cracks me up, is how Uncharted 2 was game of the year all over the internet and on Spike, but if you ask some random person, they couldn't tell you what the game is. Of course, that's if you ask a random person ;).
Rhuno's Avatar - Comment posted on 01/26/2010 08:14
Rhuno
Spike doesn't get it. It's a video game awards show; it should be about video games and developers and treated with respect. Instead they try to make it all about hollywood and faux-celebs. The VGA's are a joke.
Holyetheline's Avatar - Comment posted on 01/26/2010 08:27
Holyetheline
I get my news from better sources and the internet covers all the award worthy games already.
Dr Light ate your Magicite's Avatar - Comment posted on 01/26/2010 08:47
Dr Light ate your Magicite
I watched one VGA a couple years ago. It was the year Samuel Jackson was hosting. It came across as what people who don't play games think people who do play games enjoy; jokes about how Miyamoto must have been high when he came up with Mario Galaxy and such. Yeah, "video games are outlandish! hurdehurdehur" type skits really don't do anything for me. I have much more fun enjoying original content made by people with an actual passion for video games.

Regarding the actual awards, I couldn't care less. It's not hard to take a glance around, determine what the most popular/best selling titles are and affix an award to them. It's great that video games are so popular now that they have an awards show, but I'd prefer something less patronizing.
manasteel88's Avatar - Comment posted on 01/26/2010 08:49
manasteel88
I like the show...yeah it needs to improve some aspects, but when stevie wonder took the stage to challenge game designers to design for the blind community, I was actually inspired. I just wish that the awards would be presented with a little less humor and more discussion about the industry like the oscars do and like GDC does.
SnatchTease's Avatar - Comment posted on 01/26/2010 09:02
SnatchTease
I'm going to tell everyone I know NOT to watch it next year. It has been illegitimized, filled with cunts who have nothing to do with gaming, and it's boring. It's hard to find an award show that Hollywood hasn't turned to bullshit.
Jaxyl's Avatar - Comment posted on 01/26/2010 09:07
Jaxyl
@Manasteel88

Yeah! Let's take an entertainment industry that is based entirely around the visual medium and create games for the blind! It'll make so much money! While we're at it, they should also release songs in Braille for the deaf and blind! Yeah!

Feel Good Dollars don't translate well into actual currency. I hate to sound bad here...but if you're blind then it sucks to be you as far as games go. Just like the deaf have to suck it up as far as music goes, if you're blind then you have to accept that no studio is going to spend millions of dollars to make you a game.
Xzyliac's Avatar - Comment posted on 01/26/2010 09:10
Xzyliac
GOOD!
Kaspar's Avatar - Comment posted on 01/26/2010 09:12
Kaspar
Thank god.

Please make an awards show that has something to do with the actual gaming community and isn't some stupid star-parade.
DF's Avatar - Comment posted on 01/26/2010 09:25
DF
Oh, we reacted to it all right. It's a joke and it's silly Spike even thinks this is relevant to gaming. Did we forget Jack Black's amazing performance at the last one? Fat guys in underwear with controllers...why yes, that is not at all an insult! Oh no.

We were certainly surprised that MW2 didn't get GOTY like we all expected. =P
Shadowiii's Avatar - Comment posted on 01/26/2010 09:57
Shadowiii
Stupid awards show is stupid.
hornetjockey's Avatar - Comment posted on 01/26/2010 10:00
hornetjockey
Gaming has a far more dedicated fanbase than film and possibly even music, so by the time these award shows come around, we've already made our decisions on what the best games were. We probably played them, and don't need some celebrity, pretending to be a gamer, telling us what the game of the year was. The only reason anybody has any reason to tune in at all is to see what exclusive announcements are going to be made, and I'd rather just get them from the Internet the next day instead of sitting through that trainwreck of an awards show.
Rosseh's Avatar - Comment posted on 01/26/2010 10:07
Rosseh
I stopped watching award ceremonies after I realised it was just another bunch of people's opinions. People with more oney to express said opinions but opinions nonetheless. I still like the Razzies though. For the lulz.
D Chap's Avatar - Comment posted on 01/26/2010 10:11
D Chap
yeah I watched them, I don't really know why... I think the pic you chose pretty much sums up how useless this award show is.

The part with Jack Black's award was kinda funny though.
matrixdude171's Avatar - Comment posted on 01/26/2010 10:24
matrixdude171
Face it, it's only useful for trailers, and nobody cares about awards other than GOTY since awards don't mean shit. They only mean "one guy played and liked this game outta the 5 others nominated"
natetehgreat's Avatar - Comment posted on 01/26/2010 11:46
natetehgreat
2009's show was the first I ever watched and simultaneously, the last I will ever see.
LazyAza's Avatar - Comment posted on 01/26/2010 12:18
LazyAza
Never watched or cared for them, the sooner they go away the better.
PixelSith64's Avatar - Comment posted on 01/26/2010 12:24
PixelSith64
It was turned on on the TV and I was checking back for the Star Wars announcement while I was busy playing Team Fortress 2... I watched bits and pieces, but that's about it.
KingSigy's Avatar - Comment posted on 01/26/2010 13:08
KingSigy
I didn't even really watch many of the trailers. I just don't care about what Spike has to say because they're wrong about it. I come to Destructoid for my news, not some second-tier TV station.
Qraze's Avatar - Comment posted on 01/26/2010 13:32
Qraze
all they really want are celebrities in their show, hence Megan Fox , Hugh Jackman and Jack Black winning something they shouldn't have.

because real actors who do a video game deserve to win because they're actors in movies people know.
MellowBunny's Avatar - Comment posted on 01/26/2010 14:38
MellowBunny
Who even watches Spike tv anymore?
nanowerx's Avatar - Comment posted on 01/26/2010 15:14
nanowerx
@MellowBunny

Yes, we do:
MANswers and 1000 Ways To Die
Artemus's Avatar - Comment posted on 01/26/2010 15:18
Artemus
I hate to be so blunt, but the VGA sucked. Thank god for DVR! I fast forwarded through much of the muck, only to enjoy about five actual minutes of the "awards show". Other than the sweet announcements and trailers, the show was total poo. Next year it needs to have less celebrities and more video game personalities. Also Keighley as host, please.
ScottyG's Avatar - Comment posted on 01/26/2010 19:15
ScottyG
Well, I had a prior engagement so I couldn't watch it, otherwise I probably would have (assuming they were streaming it online, as I don't have cable). When I see they changed the categories from what we voted on (presumably to give Megan Fox an award) however I'm quite glad I didn't watch. Joke award show doesn't deserve viewers.

Well, unless it's at least somewhat entertaining. ;)
Kalmah's Avatar - Comment posted on 01/26/2010 21:54
Kalmah
I stopped watching when Mark Hamill didn't win the award for best Male voice-over... or whatever the hell that BS award was.
Autovon's Avatar - Comment posted on 01/26/2010 23:57
Autovon
Ehh, I watched them the past few years and enjoyed the last two, but not this one. Samuel L Jackson and Jack Black were great hosts but this one had none which I think probably contributed to there being less viewers. And you've gotta think about Spike's demographic. It was pretty obvious that they would choose Megan Fox.
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