*Sony: Xperia Play not another N-gage (reality: yes it is)
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Sony: Xperia Play not another N-gage (reality: yes it is)

4:00 PM on 07.04.2011  ·  Jim Sterling@JimSterling
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Sony has declared that its new N-Gage, the Xperia Play, will not be a new N-Gage. 

"As you can see from the design of [the Xperia Play], when you hold it in portrait it's a smartphone," said Sony-Ericsson's Dom Neil-Dwyer. "It's not a game device that you can make some phone calls on, it's a smartphone. When you've got the game keys hidden and you're just holding it like that, people wouldn't know what it is, but obviously when you pop it open it's a great gaming device. 

"The people that are going to be buying this are looking for something new. There's just a sea of touchscreen devices out there and they're looking for something cool. So that's the type of consumer that we're looking for. I bumped into someone here at E3 that had one and they're exactly the type of person we're targeting, which is a very cool, young person that wants something different, right? And that's basically our target audience."

According to Dwyer, the N-Gage failed because it "wasn't a smartphone" and that's why the Xperia Play is not going to be like it. In any case, we have a review of the N-Gage coming this week. Sorry, I meant to say Xperia. 

Interview: Why Sony Ericsson's Xperia Play Is Not Another N-Gage [Gamasutra]

 
 

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#Industry Bull #Mobile gaming #Sony #Xperia Play
 
 
 
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Jim SterlingFormer Reviews Editor // Profile & Disclosures
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
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