"Seriously, Jack? Did you seriously just try and claim that the PS3 is a mainstream brand while the Wii is more of a niche console, only suitable for "select audiences?""
I think you're reading into his statement too much. He said the Playstation brand, not the PS3. I'm not sure if the Wii or Playstation brands would be more recognizable to the average, non-video game obsessed person -- both are pretty well known at this point -- but what he's saying is not entirely untrue.

Sony needs to STFU seriously, they talk way to much bullsh!t.

yea you missed the ball on this one jim... hating on jack are we? no doubt any exec is a douche but you are misreading

HAHAHAHAHAHAHAHAHAHAHA.

PS3 winning is good for the industry? Really? Damn Sony, I love your consoles, but but get your head out of your ass. The industry isn't going to collapse because you aren't winning. I understand it's his job to say this stuff, but my goodness. This statement was a whole new level of ignorance.

I do agree that Sony take more chances than Nintendo, because that's obvious, but I don't think that Sony needs to win in order for the industry to thrive. It has more to do with the economy sucking rather than the PS3 is not winning that the industry has been down this year. I'm glad the PS3 is selling more, but it doesn't need to be winning in order for the industry to go back up.

Sorry Jack :D

... We don't have unlimited money, we cater to a more mass market audience. I think we're willing to take a little bit more risk than a competitor like Nintendo"
EVen though I don't like the Wii, this makes me want to punch him in the face. Weren't they the ones saying "motion control is for bitches" when the Wii was introduced? Predicting the Wii would flop horribly as the worst gamble nintendo ever made? And now they are the "risky" ones, releasing the exact same Wiimote for their Playstation after Nintendo takes the risk years ago with the Wii?
There's bullshit, and then there's uberbullshit. This actually makes me upset. I can't believe he even said that.

"I think we're willing to take a little bit more risk than a competitor like Nintendo is"

I almost choked when I read that. Priceless.

This guy is blowing smoke.

It's about time he said what we were all thinking.

@Takeshi
Exactly. This is not worth getting all up in arms about. Broken promises, irresponsibility, these are things for consumers to get PO'd about. Not "We're the best," bull shit quotes.

The only risk Sony has ever took....ever, is pricing a console at a level no one could afford.

Didn't really work out for them.

Sony's PS3 new tagline: It only does ALMOST everything.

It's not much worse than what everyone else says, it's all just PR BS. If they follow suit on this, at the next E3 they'll talk about sales numbers over competitors for half of their press conference.

What the hell? How can I take a word anything this guy says seriously when he thinks the PS3 / PSP are "riskier" than the Wii/DS? Nintendo is developing a peripheral that measures you're freaking pulse, that's pretty damn risky to me. But guess what? We KNOW somehow, Nintendo will make it good.

Meanwhile, Sony rips off the Wii with their PS3-Wiimote, and Apple with their download only gaming device. Innovation? I think not.

Yeah, you expect them to make their system sound better than it is, but not to the point where you question everything about their credibility. Probably one of the most blatantly idiotic things I've heard a PR person say in the last few years.

That said, it's freakin' hilarious.

@ wanderpixel

Couldn't have said it better myself (unless you'd dropped an F bomb in there, that is).

Urgh, I can't believe I'm going to say this... but he KIND of has a point. Not a great point, and not much of value in the literal quotation, but consider technology.

PC gaming isn't as popular as it used to be, right? Well, it's PC gaming that drives technology. Or drove. ATI and nVidia predominantly, hacking away at each other over the last few years, the result of which was rapid advancement of graphical fidelity. Enter stage left Agea and the like, working for their own market share and incidentally progressing tech along with it.

Yeah graphics aren't gameplay, yadda yadda. What a load of bullshit. "Gameplay" is an esoteric mish-mash of concepts that aim for a singular result - immersion. And graphics play a pretty big part to that end.

So with PC gaming quietly crying in a corner (for this generation at least, and potentially much longer), who is driving tech?

It's certainly not Microsoft. They're taking the sensible business approach. They release a fairly gutsy console, at a respectable price, and then charge you for every single little fucking thing they possibly can. But that's neither here nor there. The real problem is that Microsoft isn't interested in advancing tech, they're interested in hitting the lowest common denominator and making a bazillion dollars, so they'll never push for OMGOURCONSOLECANCURECANCER, and for the consumer this generation, that's really fucking tops.

Nintendo are going for the "Let's CHANGE the way people play" approach, which is all good and dandy, but we all know how that turned out. Gimmicks are fun for 20 minutes, and I certainly hope the entire industry doesn't suddenly decide to 'innovate' by devolving into an avalanche of cutesy half assed sports sims and exercise kits.

So there's Sony. Arrogant, stupid, ridiculously unjustifiably cocky, Sony. They're pushing the tech, still aiming for the piece of computing hardware that doesn't just blow your socks off, but simultaneously collapses into a quantum singularity of it's own awesome. Costs a bazillion dollars, loses them a bazillionzillion dollars... but at the moment, they're the only ones out there that are going to challenge Microsoft - the only other serious competitor at the moment (hoping Nintendo picks up their game for the next gen) - to really push the next generation.

So gamers can shove their hoity toity "graphics aren't gameplay" and "physics don't matter" and "PFFT cell LOL" right up their ass. I want the next generation to LOOK next gen. I want it to be so full of next-gen-ness that my eyes bleed. I want shit breaking and liquids flowing and all of that superfluous crap that can't save a shitty game, but can make a great game FUCKING AWESOME. And if there is no real competition in this market, that just won't happen.

While I rarely play my PS3, and adore my 360 to the point of unhealthy longing, I'm really fucking glad that we still have Sony, standing up there and banging their chest, justified or not, because at least they still believe that the old school, give-me-all-the-bells-and-whistles, live-it-breathe-it gamers exist, and it's not all about selling the same tired old clones to mass market audiences.

</rantfuckyouall>

@theswitcher
That's only because Nintendo selected a select audience that just happened to be larger than the more mainstream, yet smaller, audience that Sony is targeting.

This is almost as funny as that Activision guy talking about taking risks with IPs.

@mkshiranui
Was motion control ever really fun? All I remember thinking the day I got my Wii was "I wish all these idiots would get away from my console so I can stop playing Wii Sports and play Zelda." Then later when I was playing Zelda, I remember thinking "I wish I would have gotten the Gamecube version."

Sony does take more risks than Nintendo! You don't see Nintendo charging double what the competition charges for its consoles, do you?You don't see Nintendo offering a new SKU for its portable gaming library that has less functionality than the previous installment and charging over 50% more for it, do you? Those are some risks, man! Case closed!

Sony said something positive about sony, everyone NERRRRRD RAAAAAAAGE.


Serioulsly people its PR nothing to get this wound up about, you all look crazy.

Congratulations Sony, you win the arrogant trophy.

Wit, I don't wnt the video game industry to survive, I want gaming to survive. And I believe that only one of the two can exist at any given time.

So what's best for gaming is for Sony to fail miserably, because it would desimate the industry.

And does Sony really believe it takes more risks than Nintendo? Nintendo reinvented both it's handhelds and it's consoles at the risk of it's own destruction as a first party hardware provider.

Sony knows nothing about risks.

When is NPD data being released?

This smells of horrible spin control by Sony from the Monthly NPD sales data.