Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Sony: We have to do better at promoting PS Vita

10:45 AM on 02.08.2013 // Jim Sterling

Cites games and price as big barriers to tackle

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it. 

"Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product," said Sony CFO Masaru Kato. "How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all -- a lot of resources, not just first party, but also asking third parties to put out more attractive software.

"The other thing, well, marketing, pricing of the product, et cetera, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business."

If Famitsu's reader poll is to be believed, plenty of people know about, and want, the Vita. They're just not ready to buy it yet, likely due to the prohibitive price, the bullshit memory card purchases, and the empty months between decent games. That Sony actually seemed to mention some of these problems is promising -- now it remains to be seen if it'll do something outside of more empty promises. 

Sony: we have to do a better job promoting Vita [CVG]

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Terry 309 avatarTerry 309
Am I the only one who has to pull up their sleeves to play competantly at videogames? When my hoodie's sleeves are down I play like a piece of shit but when i pull them up, I have more flexibility.
Shinta avatarShinta
PSA: Just picked up Falco amiibo at Best Buy. They had about 20 Tom Nook, 10 singles of Splatoon Boy/Girl, the Splatoon triple pack, about 30 Marths with a big sign saying "Look Who's Back!," Dark Pit, and probably about 15 others. Not too shabby.
Fenriff avatarFenriff
I long for the day that people get over their weird circle jerk hatred for FFXIII related things and just ignore things they don't care about.
Rad Party God avatarRad Party God
I'm upgrading my PC on the cheap and I'm going with AMD, out of these two CPUs, wich one is better?, A8-7650K or FX-6300?
Logeon avatarLogeon
Huh, I think we broke LightningFarron19, you guys.
Archelon avatarArchelon
KeithTheGeek avatarKeithTheGeek
Being a video game-focused website, it's not often I get to gush about Godzilla. So have a link to one of my favorite tracks in the entire series:
ChrisHannard avatarChrisHannard
Fallout 4 really does bring back memories. Specifically, memories of finding unlikely loot on a animal's corpse. I'm just grateful that Bloatfly didn't know how to use that 15 pound flamethrower it was apparently carrying in its bum bag.
LinkSlayer64 avatarLinkSlayer64
I no longer require seasoning for my Thanksgiving dinner because between the Lightning post here and Undertale beating Fallout 3 in the "best game" vote on GameFAQs, I have all the salt I need. (Image) [img][/img]
Sir Shenanigans avatarSir Shenanigans
ikiryou avatarikiryou
Pfft, who needs context. [img][/img]
voex avatarvoex
Yeah...fuck the NES Castlevanias! Think I'll skip straight to Symphony of the Night.
SirDavies avatarSirDavies
No more heroes. Wii or PS3 version?
Amna Umen avatarAmna Umen
Thanks for that Mother 4 article yesterday I've been listening to nothing but GBA-era soundtracks, truly my golden years of gaming.
GoofierBrute avatarGoofierBrute
If you stop to think about it, Thanksgiving is basically #Darksiders2: The Holiday.
Gamemaniac3434 avatarGamemaniac3434
Your daily reminder that my band can beat up your band.
Pixie The Fairy avatarPixie The Fairy
Hoping more character customization options come of the next Smash-centric Nintendo Direct. Playing as Wrong-Hair, Wrong-Face Robin feels weird. Female Robin Amiibo, too. And let 3DS users download the whole OST. My wishes are reasonable, I think.
Mike Wallace avatarMike Wallace
What's the most outrageous thing you could ask for this Annual Festive Gift-Giving Holiday?
Torchman avatarTorchman
Xeo avatarXeo
Threshold's last album, For the Journey is so goddamn solid. Progressive metal at it's finest.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -