Sony: We have to do better at promoting PS Vita - destructoid
Site Beta in Progress Plz pardon our dust   |   Feedback

Sony: We have to do better at promoting PS Vita

10:45 AM on 02.08.2013

Jim Sterling

Former Reviews Editor

Cites games and price as big barriers to tackle


Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it. 

"Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product," said Sony CFO Masaru Kato. "How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all -- a lot of resources, not just first party, but also asking third parties to put out more attractive software.

"The other thing, well, marketing, pricing of the product, et cetera, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business."

If Famitsu's reader poll is to be believed, plenty of people know about, and want, the Vita. They're just not ready to buy it yet, likely due to the prohibitive price, the bullshit memory card purchases, and the empty months between decent games. That Sony actually seemed to mention some of these problems is promising -- now it remains to be seen if it'll do something outside of more empty promises. 

Sony: we have to do a better job promoting Vita [CVG]


Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.




Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!


MORE FROM destructoid



Back to Top