If there's one thing Sony's lacked since it started the PlayStation brand, it was a viable mascot. Back in the day, it looked like Crash Bandicoot would have the honor, or maybe Lara Croft, but no character ever felt truly representative of Sony's hardware in the same way that Mario did with Nintendo, Sonic did with Sega and even Master Chief does with Microsoft. However, maybe with LittleBigPlanet and Sackboy, Sony has found its ambassador.
"We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," stated LBP marketer Mark Valledor. "We have coined 2008 'the year of the PS3', and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next ... This is a very big title for us."
It was obvious that Sony had a gold mine on its hands when it introduced the endearing and adorable characters of LittleBigPlanet to the world. Unlike the brooding and vicious Kratos, these clothy sack creatures appeal to nearly everybody with their wretched cuteness. It's no surprise that Sony views the characters as ones that could promote the PlayStation 3 brand.
Up until now, the PS3 has had a very cold, faceless "we are pure technology and you will obey" public image. LittleBigPlanet should help make the entire system look far more friendly and help shift some units in time for Christmas.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
4:48 AM on 08.13.2008
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Plus it can anything, or anyone; which takes the creative spin even further.
*(not really a fan of that master chief guy though)
Truer words were never spoken.
Sony may actually have a point this time. If LBP is a huge hit, sackboy could be associated w/ Playstation. Not sure about a mascot though, since mascots are usually main characters. Unless LBP turns out to have a main character sackboy.
your comment reminded me of this funny little song
Bob Saget - Old English Folk Song
Is it just me or do the Sackboys look a little "Floaty"? I hope the control scheme tightens up a bit. I cant stand games that do that.
They could at least wait til the game is out and see if it grabs a large audience or at least has some lasting power. Although if it does become big will we see Sackboy Racing, Sackboy Fighting and maybe Sackboy Minigame Bonanzas?
Sackboy is a stupid name too
I tried to be a little subtle and you just totally went for it.
@Coffee Man
Even George Clooney laughed at that video.
on a side note, I dont care much for master chief and the way he was designed. I felt like the baddies he fought were cooler, or he wasnt as cool as the GoW guy, or samus, megaman even. hamburger helper but I loved halo 1 and 2... then Halo 3 was released I bought it and popped it in... i felt wow this sucks.
/random
Wait a minute.
Sony is sooo sued.