If you love both the PlayStation brand and ridiculous amounts of overpriced material garbage (no PS3 jokes, please) then you might be interested to hear that Sony has got together with Target Entertainment in a bid to produce huge amounts of merchandise for its hardware and first party videogames.
"Many of Sony Computer Entertainment’s first party software titles and characters are now recognized by millions of people around the world -- from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet," says licensing and peripherals manager Stephanie Freeman, who somehow thinks Sackboy has achieved iconic status. "We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully."
Meanwhile, Target's Helen Howells said things with her mouth: "To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."
We all knew that LittleBigPlanet merchandise was coming, and I'll be shocked if we don't see Sackboy dolls trying to become the next Beanie Babies. What else could be coming, and what would you buy? If they're going to start producing Helghast masks, you can count me in for one of those.
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Contest:
1:00 AM on 04.07.2009
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They probably will do that if they're smart. They'd get some of my money that's for sure.
Don't get me wrong, I love my PS3 but Sony just seems to be a little weird in their decisions.
Supposedly they will be made through DC and not Target, not sure if that's changed. If you're a fan and want some fun stuff then go for it and if you want to whinge about it, well, you're probably already doing that anyway.
Sony has a right to make money off of their products as much as anyone else. Be it Nintendo, M$, Star Wars or whatever.
As for me I'll be getting the entire R&C set as I'm a big fan. So what if it costs the same as a game...
I'd definitely pick up some sackboy plushies because I'm a whore.