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Sony tells reviewers HOW to review Lair ... this just gets better photo

Okay, I'm sorry, I know I keep picking on Julian Eggebrecht and Factor 5, but they are truly, truly asking for it. Not content to let this rest and intent on reminding us that Lair got some bad reviews, Sony has now sent out special reviewer's guides to tell people how they should actually do their jobs when it comes to Factor 5's opus. IGN received a copy full of handy information, pictures and tips on how to actually play the game. Apparently, this game now needs an extensive guide to be mailed to the player in order for it to be enjoyed. This speaks highly of Lair ... how, exactly?

While fact sheets are not uncommon with review copies of games, IGN for one can't remember ever having such a lavish package sent post-review, with more condescending words from Julian Eggebrecht to seal the deal. "Open your mind and hands for something very different," the Factor 5 President implores reviewers, with a level of obsessive loyalty that is now bordering on the worrying. 

Guys, suck it up -- your game got some bad reviews. It got some good ones too. Stop being so defensive and sensitive, because your continued efforts to dress this up are only making you look worse and worse. Lair was a joke to begin with, now it's becoming iconic for all the wrong reasons. I personally thought you guys were adamant that the customers were more important than the reviewers. Your zealousy on this matter says otherwise.


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69 comments | showing # 51 to 69

Jim Sterling's Avatar - Comment posted on 09/07/2007 17:59
Jim Sterling
Phil: If this is ALL they'd done, maybe it wouldn't be so funny, but come on. Eggebrecht has already told us that reviewers are reviewing it wrong, he's already blamed everyone but him for anyone who doesn't like the game and he's gone so far as to claim the game is haunted. This is the icing on the cake, especially with patronizing phrases like "Open your mind and hands to something very different", especially since there's nothing different about motion control anymore.

Factor 5 is trying hard to fix the PR issues it had with the reviews, but has done nothing but make it worse. Sorry, but that is lulz.
Khyber's Avatar - Comment posted on 09/07/2007 18:12
Khyber
For a while I was wondering what Factor 5's reaction would be to the negative reviews of Lair. I thought they'd be working hard on resolving the issues noted in the reviews. Instead they are working hard to change the perspective of the reviewers instead of fixing the game.


libregkd's Avatar - Comment posted on 09/07/2007 18:41
libregkd
I do have to say...while Lair isn't the AAA+++ game that everyone expected, its no where near as bad as the reviews say.
Quisling's Avatar - Comment posted on 09/07/2007 19:04
Quisling
The more they keep bringing this thing back up in public the more they're going to get shot down. Goes somehting like this:

F5: Hey have you seen our new...
Reviewer: Sucked.
F5: Well maybe you just didn't...
Reviewer: Sucked!
F5: ...here's some advice on how to get it to do what you...
Reviewer: SUCKED... and now you're looking stupid.

The more they bring this up with the same people that didn't like it = the more bad press time they're going to get. Making a game is hard, taking rejection for something you broke yourself for over the past x months is much worse.

They should take the good reviews and shut up and sit down.
zardoz's Avatar - Comment posted on 09/07/2007 19:41
zardoz
Sorry, no excuses here, Factor 5 are acting like a bunch of cocks, they want to police people's opinions of their game, there is no coming back from that one. Any half decent designer knows that once you finish a project and release it to the public, thats it, it's over, it's no longer yours and you just have to accept what people thnik of it.

It has to be said that most decent artists/designers deal with this fact at a very early stage in their career, sure the first rejection and relentless criticisms hurts, but then you realise it's nothing personal and you just go away and get on with it. The fact that Factor 5 are grown men and still have not learnt this basic rule of creative design, gives me an insight into their mindset.

Like I have said before, they have always been overrated, from their Nintendo days right up to now, they also take themselves way too seriously. Morons.
FuriousGeorge's Avatar - Comment posted on 09/07/2007 20:07
FuriousGeorge
I dont get it.... its possible for the fine folks over at IGN to tell factor 5 how to do their job but factor 5 cant tell them how to do theirs?

unheard of!
Sharpless's Avatar - Comment posted on 09/07/2007 20:15
Sharpless
Because Sony are idiots that bathe themselves in stupidity and give it out freely, like a French whore with syphilis. And, if you read the articles, you'll notice that Sony sent out these review guides. Only the forward was written by Julie Egghead, or whatever the hell his name is. Read, my friend. Read.

Incidentally, in 2009... BioLair. You heard it here first.
JonDarkwood's Avatar - Comment posted on 09/07/2007 21:03
JonDarkwood
"Factor 5 is trying hard to fix the PR issues it had with the reviews, but has done nothing but make it worse."

A good way to fix PR issues is probably to make a decent playable game.

But hey what the fuck do I know, I don't know how to review shit, I didn't even get a little guidebook mailed to me.
SubOrbital's Avatar - Comment posted on 09/07/2007 23:15
SubOrbital
Who would play it anyway? it's on the PSuck3.
Mxyzptlk's Avatar - Comment posted on 09/07/2007 23:57
Mxyzptlk
God, this keep getting funnier. Sony and Factor Five are starting to make Dennis Dyack look good.
monosylabik's Avatar - Comment posted on 09/08/2007 00:30
monosylabik
<a href="http://photobucket.com" target="_blank"><img src="http://i17.photobucket.com/albums/b52/drummerboy182/44t6yd4.jpg" border="0" alt="Photo Sharing and Video Hosting at Photobucket"></a>
questworld's Avatar - Comment posted on 09/08/2007 01:10
questworld
How is it that suddenly "Lair was a joke to begin with?" Not saying I thought it was going to be great or anything though I certainly didn't think it would be as bad as some people say.
RJG's Avatar - Comment posted on 09/08/2007 03:11
RJG
@Galagabug

I saw no such comment in the pages I viewed. Which page is it? I want to see this.
Morrius's Avatar - Comment posted on 09/08/2007 04:23
Morrius
Lair is bester than the 360 its just fanboys yep
yahtwice's Avatar - Comment posted on 09/08/2007 06:30
yahtwice
I believe the ghosts sent this FAQ out just to make factor 5 look silly.
DGX Goggles's Avatar - Comment posted on 09/08/2007 09:33
DGX Goggles
LOL, I bet at the end it says give the game an 8.5 or better.
kmjfniguy's Avatar - Comment posted on 09/08/2007 14:53
kmjfniguy
LAIR.....SUCKS A$$ SO BAD FACTOR 5 NEEDS TO DO MORE THAN A REVIEW GUIDE.. THEY NEED TO REFUND POEPLE THEIR MONEY.... ADVISE DO NOT BUY LAIR........DO NOT BUY LAIR I RATHER PLAY BULLET WITCH FOR 360...
Samit Sarkar's Avatar - Comment posted on 09/09/2007 15:45
Samit Sarkar
I wonder how long it’ll be before Lair gets added to this Wikipedia article. If Eggebrecht & Co. keep this up, I give it...a week and a half.
PetiePal's Avatar - Comment posted on 09/09/2007 18:59
PetiePal
Dear Sony,

Attached you will find my guide on how to fuck yourself.

Love,

Peter

PS: Make sure to hit the prostate for massive damage.
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