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Sony talks sh*t about 3DS technology photo

So, Nintendo murdered everyone at E3, not just with its rather terrifying selection of awesome games, but with its stunning 3DS demonstration. If you haven't seen the thing in action, let me confirm that it's pretty amazing stuff. Sony boss Kaz Hirai hasn't seen the 3DS, but that didn't stop him chatting sh*t about the technology behind it. 

According to Hirai, his company has already researched the prospect of "naked eye 3D for portables" and concluded that it "does not have high precision." He added that Sony's own brand of 3D, however, would "increase hardware sales" of the PlayStation 3. He confessed he hadn't seen the 3DS in person, but his conclusion seems to be that the tech behind it doesn't work, even though everyone who has seen the 3DS knows it works.

Sounds to me like somebody's a little jealous at being upstaged. Hardly surprising, considering that 3D is Sony's latest attempted trump card and nobody was talking about it on the showfloor because they were too busy gawping at the 3DS. Nevertheless, we all know Sony's MO by now -- talk trash about a product until they realize it's successful, then copy it.

Expect a 3D PSP to arrive in the future and join the ranks of DualShock Controllers and PlayStation Move. Y'know, those other gimmicks that Sony said were crap before jumping on the bandwagon. 

SCE President Downplays 3DS Tech [Andriasang]








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123 comments | showing # 1 to 50
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hanowyoucantseeme's Avatar - Comment posted on 06/20/2010 17:03
hanowyoucantseeme
This is no different than when nintendo shit talked natal saying they researched it and concluded it sucked. It's not jealousy it's people taking a stance on their technology.
NapalmMcT DDS's Avatar - Comment posted on 06/20/2010 17:04
NapalmMcT DDS
Weren't there some serious rumors about a 3D PSP?

Maybe the tech IS good enough, but Sony can't afford to take a hit by selling another peice of hardware below cost.
Chardan's Avatar - Comment posted on 06/20/2010 17:08
Chardan
Does 3D with the glasses result in a 30% colour loss? Its just something I read somewhere.
NEXSUS's Avatar - Comment posted on 06/20/2010 17:10
NEXSUS
Jim Sterling.... HOW SURPRISING!

What Kaz Hirai actually said

"In an interview conducted at E3 on the 16th, Hirai told the site, "Based off internally conducted research, naked-eye 3D for portables does not have high precision, and at present there are limitations."

Hirai would not issue a comment on the 3DS itself, stating that he'd yet to see the system (this was on the second day of the show). However, he apparently gave the site indication that Sony does not intend to pursue naked-eye 3D technology for portables.



http://www.andriasang.com/e/blog/2010/06/20/hirai_downplays_3ds/"
llort het's Avatar - Comment posted on 06/20/2010 17:12
llort het
Sony was also experimenting with motion control years before the wii was even announced! Sony said so!!! The move totally isn't a rip off of the wii.
Jonathan Holmes's Avatar - Comment posted on 06/20/2010 17:12
Jonathan Holmes
That pic is awesome.
Tachyon's Avatar - Comment posted on 06/20/2010 17:14
Tachyon
Eurgh all this faeces throwing between companies in the games industry is slow putting me off games :'(
Combined with the fact that there were only a handful of original games announced at E3 also makes me one sad panda.
UltorOscariot's Avatar - Comment posted on 06/20/2010 17:15
UltorOscariot
Yeah, they talked a lot shit about the Wii too. And they said rumble was so last gen.

Sony has some good stuff in the works, but it would be nice if Kaz would just shut his mouth until Sony stops hemorrhaging money as a company. Business to business, balance sheet to balance sheet, Sony is in no position to take shots at Nintendo.
Kraid's Avatar - Comment posted on 06/20/2010 17:17
Kraid
Sony is the only company making "REAL" 3D , everybody knows that.
Strandli's Avatar - Comment posted on 06/20/2010 17:21
Strandli
What are the odds of Nintendo not getting any complaints about just having one analog stick while Sony has been bitched to about that for years?

But honestly this is just pathetic, but hardly surprising. It's pretty common to trash talk other competitors, but doesn't make it any less stupid. But they are talking about to very different products. Making 3DTVs with the same technology as the 3DS would be impossible and very impractical, no glasses or not. 3DTVs still need glasses, and there is very little Sony could have done different at the current time. So why not just share the market? Nintendo has the best alternative for tiny screens, Sony the best for big screens.
PEICanada7's Avatar - Comment posted on 06/20/2010 17:21
PEICanada7
"his company has already researched the prospect of "naked eye 3D for portables" and concluded that it "does not have high precision."

Looks like his research team, is about to be fired. So I guess its official, Nintendo's research team is better than Sony's. But I guess we already knew that, because one keeps copying the other. Even though Sony keeps claiming that they were working on everything years ago. According to Sony they invented the chicken, and the egg, so which ever one came first, they invented it!
RichardBlaine's Avatar - Comment posted on 06/20/2010 17:28
RichardBlaine
Sony is such a butt.
Blahblahblahblah's Avatar - Comment posted on 06/20/2010 17:29
Blahblahblahblah
Lol.

Sony talking shit about Nintendo's technology, when they're practically copying the Wii.

Oh, hypocrisy, you make me laugh.
the Company's Avatar - Comment posted on 06/20/2010 17:32
the Company
As much as Hirai's comments weren't total shit-talking, I know this is only the beginning of what will be the next war after motion-control. With Sony and Nintendo already doing their own 3D, Microsoft will eventually put their hand in the fire. Most interestingly, it seems like a lot more people are interested in doing things for the 3DS, where as 3D PS3 games aren't really going in full force.

Maybe this will be similar to how the Wii's motion control stands to succeed because the product is, through and through, a motion control system. And in this case the 3DS is a 3D system, through and through. Whereas people have to invest in Sony's motion control for them, by buying motion control games and motion controllers. And the 3D is, as I've seen it, largely cosmetic and optional for the PS3's games. I can't see a lot of developers investing their time and money for something the majority of consumers won't be participating in due to either not having an awesome TV, or not wanting to wear glasses.

Does this mean Sony can't succeed in either of these things? No, but I think with both motion and 3D, they won't be nearly as successful as Nintendo because they aren't as fundamentally committed to either idea.
Chardan's Avatar - Comment posted on 06/20/2010 17:33
Chardan
@Strandli 'What are the odds of Nintendo not getting any complaints about just having one analog stick while Sony has been bitched to about that for years?'
Because the touch screen controls can act like a second stick in many regards, so a second stick isn't really needed (except for lefties)
AceFlibble's Avatar - Comment posted on 06/20/2010 17:35
AceFlibble
Oh Sony. You dumb tossrags.

Aaron Greenberg vs Sony: who can talk more shit in the least time?
Strandli's Avatar - Comment posted on 06/20/2010 17:36
Strandli
But all in all, I think that the 3DS has a 3D screen will work in Sony's favor later. When the 3DS sells in the millions (which it will), I think a lot of people will be interested in this 3D technology, and wants it on their big screen. That is the time when Sony can slide in the door and say "Look at THIS!".
And soon enough, 3D will be mainstream. The hype and popularity of 3D in cinemas isn't a bad sign either.
the Company's Avatar - Comment posted on 06/20/2010 17:39
the Company
@Strandii

To add to what Chardan said, I also believe that most of the PSP games that people expressed grief over wanting a second analogue nub were the ones that were just console games for handhelds. Like God of War, Metal Gear Solid and the like. Even with improved graphic capabilities on the 3DS, it's likely we'll be seeing more portable games than just reworked console games.
The Cast's Avatar - Comment posted on 06/20/2010 17:40
The Cast
@Chardan then Big N needs to customize some 3DS's for those lefties.
Pumpkin King's Avatar - Comment posted on 06/20/2010 17:41
Pumpkin King
hahaha.

The only thing Sony is waiting for is to see how well the 3ds succeeds. If it does, which it will, there's no doubt they'll be releasing a 3d psp eventually.
shindubhe's Avatar - Comment posted on 06/20/2010 17:44
shindubhe
that interview doesnt really sound like shit talking to me. just sony's fault for not doing enough RnD as it looks as ninendo is about to prove them wrong
The Silent Protagonist's Avatar - Comment posted on 06/20/2010 17:45
The Silent Protagonist
What does he mean exacrly when he says its not that "precise?"

Does he mean its "not fucktardedly expansive tech" or something else?
Paul Soth's Avatar - Comment posted on 06/20/2010 17:50
Paul Soth
To be fair, Sony was already working on this.
Monodi's Avatar - Comment posted on 06/20/2010 17:50
Monodi
a 3D PSP is very predictable anyway with the whole craze they got in TVs and the PS3.

The deal without the glasses, however, that is something they should work with.
JASONSPAZ's Avatar - Comment posted on 06/20/2010 17:51
JASONSPAZ
Sony talks 3d technology in 2007. Claims it is the apparent future of handhelds.

http://www.youtube.com/watch?v=UAQf1uAHaXM
Ball Buster's Avatar - Comment posted on 06/20/2010 17:56
Ball Buster
Chardan:

The glasses have a 30% dignity loss, at least.
Electrium's Avatar - Comment posted on 06/20/2010 17:58
Electrium
@ Paul Soth / Jasonspaz - Nintendo's been working on 3D tech for some time too. Source.
Ball Buster's Avatar - Comment posted on 06/20/2010 17:59
Ball Buster
@The Cast

I'm a southpaw and I'm not worried about the 3DS. Not even for games that require the stick and the touch screen. You can always use your finger if the stylus is too awkward. Lefties can poke with their right hand, right? Sure, fingerprints are an issue then. . . But fingerprints didn't stop all those people from getting an iPod XL.
hpv's Avatar - Comment posted on 06/20/2010 18:04
hpv
Chardan: I haven't used active shutter 3D but I didn't notice much color loss, if any at all, when I tried polarized 3D glasses. It's really too bad television manufacturers aren't going in that direction as those glasses are dirt cheap compared to active shutter and as far as I can tell don't cause people headaches. Plus they come in clip-on variants for those who wear prescription glasses.
Smo5000's Avatar - Comment posted on 06/20/2010 18:05
Smo5000
i dont have 4G's to drop on a 3dtv so i wont be jumping on that for a looong while (probably never), now having 3d-tech on a handheld sounds like something ill trade my old DS in for. Nintendo owned E3 2010.
Shadowcast's Avatar - Comment posted on 06/20/2010 18:07
Shadowcast
"According to Hirai, his company has already researched the prospect of "naked eye 3D for portables" and concluded that it "does not have high precision.""

So, in other words you're not as good as Nintendo at designing hardware.
Wedge's Avatar - Comment posted on 06/20/2010 18:08
Wedge
Y'know what doesn't work? Requiring a super expensive TV with stupid fucking glasses for 3D. That, I am definitely sure of. Because I will never wear glasses on top of my glasses to play or watch anything.
whateverthismeanstoyou's Avatar - Comment posted on 06/20/2010 18:08
whateverthismeanstoyou
I guess Sony is talking about the whole viewing angle thing with the naked eye 3D. But whatever it is, Nintendo is hitting the market first with its 3DS. Sony isn't. PSP future is a bit grim. Is it worth buying PSP for 2~3 titles or wait until the 3D version comes out? And those people who think that Nintendo invented this, Nintendo didn't invent the 3D or technology that goes into 3DS. done.
Excel-2011's Avatar - Comment posted on 06/20/2010 18:09
Excel-2011
He's just mad because
Budogenkai's Avatar - Comment posted on 06/20/2010 18:10
Budogenkai
I'm just gonna call it now, Sony will copy Nintendo and make a 3D system that requires no glasses. But it will have buttons.
BalloonFighter's Avatar - Comment posted on 06/20/2010 18:14
BalloonFighter
Hey Soth... So? What does that have to do with the 3ds? That is a prototype that isn't even for gaming.
Daxelman's Avatar - Comment posted on 06/20/2010 18:15
Daxelman
I thought a lot of lefty's where also righty's as well.

Or am I being lied to by THE MAN.
Excel-2011's Avatar - Comment posted on 06/20/2010 18:37
Excel-2011
@Daxelman:
Lefties are a myth.
Nortonantivirus's Avatar - Comment posted on 06/20/2010 18:39
Nortonantivirus
A lot of DS games have a lefty mode where the touchscreen is used by the left hand and the A, B, X, Y buttons are the D-Pad. I'm not a lefty, so I don't know if you guys have any trouble with that.

I'm safely assuming that the D-Pad and the Analog Slider aren't going to be used at the same time.

Anyways, back to Sony dissing the 3DS. Once Sony stops copying Nintendo, I think they can talk. I still have a useless SIXAXIS controller that doesn't have rumble because of those fucktards.
HEL105's Avatar - Comment posted on 06/20/2010 18:40
HEL105
Hmmm...I sort of don't want the next PSP to go the 3D route. Having a 360 and a PS3 is teaching me that it's a little redundant to have two systems that are so similar. I like the fact that the PSP and DS are so different from one another.
feltron's Avatar - Comment posted on 06/20/2010 18:44
feltron
Sony was working on the move back on the PS2. In the official PlayStation magazine they had a demo disc that had an eyetoy demo where you would draw a shape (the four shapes and letters that make up the PlayStation controller). In a video showing this stuff off was a man holding a "wand" with a styrofoam ball on the top.
My thoughts on this whole 3D gaming and entertainment is if I can do it without the glasses than I might jump into it. So sony needs to figure out how there doing this and imply it to their TVs
Drakengard's Avatar - Comment posted on 06/20/2010 18:45
Drakengard
Wait. Are people seriously interested in the 3DS because it has 3D? I sure as hell am not. I'm interested in it because of the potential games from all the third parties involved and the power that the 3DS can crank out. The 3D effect itself? Hell no. If I get a 3DS I'll likely just turn it off to save battery life.

As for what SONY is saying, they aren't talking smack as it appears Jim has jumped to conclusions over some statements that never actually said anything directly about the 3DS. It's wonderful how people managed to create something out of nothing and I usually respect Jim's blog posts so this just makes me slightly annoyed.
Nevi's Avatar - Comment posted on 06/20/2010 18:45
Nevi
Remember Sony engineers getting read the riot act for not coming up with the idea for the original Game Boy? I would like to think they similarly got torn a new one over the DS' touch screen, and now the 3DS' no-glasses 3D. Don't even bother with the PSP2 till you can come out with an effective and original idea for it!
DarXider3000's Avatar - Comment posted on 06/20/2010 18:51
DarXider3000
Won't the PlayStation 3 be able to use a glasses-less 3D TV once they come out(if they ever come out)?
Wee SK's Avatar - Comment posted on 06/20/2010 18:56
Wee SK
From the source, it seems Mr Hirai simply had doubts over naked-eye 3d technology, which is hardly "SH1TT1NG 0V3R T3h Pr0DuCT!!11!!". Possible jealousy from not having been successful with their own naked 3D solution for portables.

Will definately be getting the 3DS as soon as it reaches UK shores I have been impressed by Nintendo's E3 show and the heavy third-party support (way to launch hardware, Nintendo!), but I can see myself also getting a PSP2, having been a fan of the original PSP.
Felipe Choque's Avatar - Comment posted on 06/20/2010 19:13
Felipe Choque
Sometimes, those videogame executives behave as childish as politicians. Which is utterly pathetic.
Operative20's Avatar - Comment posted on 06/20/2010 19:19
Operative20
Yeah, I wouldn't call it Shitting on the product. In fact, the worst thing he said was that there were limitations, and even then he admits that he hasn't seen the 3DS. At any rate, I'm still waiting for a release date for the fergun-degen 3DS. I swear if it's on March 31,2011 on the dot I will cry.
RichardBlaine's Avatar - Comment posted on 06/20/2010 19:22
RichardBlaine
@Drakengard

Shocking as it may be, apparently one or two people think that the whole 3D-with-no-glasses part of the 3DS is kind of a cool thing. Crazy, right?
Pringy's Avatar - Comment posted on 06/20/2010 19:25
Pringy
Oh you
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