hot  /  reviews  /  videos  /  cblogs  /  qposts

Sony sues for 'Kevin Butler character' playing Mario Kart

6:45 PM on 10.05.2012 // Jonathan Holmes

Well, this is awkward

Art by LoveChin88

[Update: Here is a revised version of the commercial with Jerry Lambert removed.]

Sony is in the process of suing Bridgestone and Wildcat Creek Inc over a recent TV commercial where a character played by actor Jerry Lambert enjoys playing Mario Kart Wii for a few seconds. Jerry Lambert is the actor who had played Kevin Butler, the fictional Vice President of various Playstation departments, in Sony's "It Only Does Everything" and "Long Live Play" advertising campaigns. 

Who is Wildcat Creek Inc? Well, according to Corporation Wiki, they are a company owned by none other than Jerry Lambert. 

Sony is claiming damages based on Bridgestone's use of the Kevin Butler character to "sell products other than those of Playstation". The thing is, the character that Jerry Lambert played in the Bridgestone commercial was not Kevin Butler.  He wasn't even advertising a Nintendo product. He was just a Bridgestone worker getting into Mario Kart Wii when he should have been working (in order to help promote a Wii giveaway contest through Bridgestone). 

The main thing I'm taking from this is that if I ever appear as a character in a Sony commercial, then I'm never going to let myself be filmed enjoying a non-Sony product ever again. I hope Marcus learns that lesson as well, lest he gets his ass sued for being caught on camera enjoying a rousing game of Donkey Kong.

Check out the full statement from Sony below.

Sony sues Kevin Butler actor (update: Sony comments) [VentureBeat]

Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.



Jonathan Holmes, Bad Joke Uncle
 Follow Blog + disclosure Tips
"Where do dreams end and reality begin? Videogames, I suppose."- Gainax, FLCL Vol. 1 "The beach, the trees, even the clouds in the sky... everything is build from little tiny pieces of stuff. Ju... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

ScreamAid avatarScreamAid
Gee whilikers, guys. I might just explain where I've been and what I've been up to while I've been gone. That'd be a good topic for a c-blog getting me whipped back into shape, right? I'ma try to write more, so expect more of me in the future!
bloma avatarbloma
Just bought Fez for xbox 360. Playing it on my 58 inch plasma. What a beautiful game.
OrochiLeona avatarOrochiLeona
So there's a chance more MKX characters are being revealed today. Now, I'm not saying you *should* cross your fingers and say a prayer for me to get my waifu Sindel just, y'know, it would be monstrous of you to make me cry with your lack of love & support
StriderHoang avatarStriderHoang
Just so you know, I've been a Huge subscriber for a few years but I thought I had until the end of September to cancel it. So I've opened an inquiry for the refund, which is on tinypass' end of things by the way.
techsupport avatartechsupport
I once posted that Total Recall was the best movie ever made. I would like to make note that Starship Troopers is a close second. Carry on.
Mike Martin avatarMike Martin
I put too many peppers in my sausage and potatoes. My asshole is on fire. I want to cry when I wipe. But it was good.
OverlordZetta avatarOverlordZetta
One glorious Japanese twitter user made a custom LBX of one of my favorite Kamen Riders: [img]http://i.imgur.com/yp1oraHm.jpg[/img] It's like getting peanut butter in chocolate but with small robots and spandex banana men!
SeymourDuncan17 avatarSeymourDuncan17
I feel terrible for not reading most of you beautiful people's blogs. Let's just say my passion is writing, not reading :s
techsupport avatartechsupport
People can debate GOTY all they want, but the real question is: D-Horse or Roach?
Mr Knives avatarMr Knives
I'm dragging myself away from my PS4 long enough to say that MGS V is pretty darn awesome so far.
Myles Cox avatarMyles Cox
Down with that PAX Pox. Auhhhghghghhhh
Shinta avatarShinta
MGSV: Sneaking into a heavily guarded Russian military base in Afghanistan at night, slashing throats while listening to this. [youtube]https://youtu.be/-hWZqllm3mQ[/youtube] Comes off like a perfectly planned scene in a Scorsese movie or something.
Pixie The Fairy avatarPixie The Fairy
Tortilla chips: The only food I know and love to betray me by deciding to flip to a bad angle and stab me in the gums.
IDrawOnTape avatarIDrawOnTape
I'm ok with Namco shutting down Soul Calibur: Lost Souls, as long as they keep Ace Combat:Infinity running. Love that game and just hit 3 million credits.
ScreamAid avatarScreamAid
Holy fuck I feel new again. I've been on hiatus for a while and haven't been up to writing. I might just jump back into things after I relearn things here. Does anyone even remember me? Like damn it's been a while.
Jed Whitaker avatarJed Whitaker
In MGS5: The Phantom Pain, Solid Snake dies from lung cancer from all those years of smoking. #FakeSpoilers
RadicalYoseph avatarRadicalYoseph
[youtube]http://youtu.be/FDSHslyrxkM[/youtube] If you don't know the truth, you don't know the score. The end is coming near. MAJOR SPOILERS!
Paul S avatarPaul S
Wow, it's really easy to get people upset over video games.
wutangclam avatarwutangclam
I hope MGS V is living up to everyone's expectations. I can't get enough.
Barry Kelly avatarBarry Kelly
I dislike the idea of intentionally reinforcing the notions that either race or gender are character traits, and those that don't match your own are completely unrelatable.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -