Quantcast
Sony sues for 'Kevin Butler character' playing Mario Kart - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android



Sony sues for 'Kevin Butler character' playing Mario Kart photo
Sony sues for 'Kevin Butler character' playing Mario Kart

6:45 PM on 10.05.2012

Well, this is awkward


Art by LoveChin88

[Update: Here is a revised version of the commercial with Jerry Lambert removed.]

Sony is in the process of suing Bridgestone and Wildcat Creek Inc over a recent TV commercial where a character played by actor Jerry Lambert enjoys playing Mario Kart Wii for a few seconds. Jerry Lambert is the actor who had played Kevin Butler, the fictional Vice President of various Playstation departments, in Sony's "It Only Does Everything" and "Long Live Play" advertising campaigns. 

Who is Wildcat Creek Inc? Well, according to Corporation Wiki, they are a company owned by none other than Jerry Lambert. 

Sony is claiming damages based on Bridgestone's use of the Kevin Butler character to "sell products other than those of Playstation". The thing is, the character that Jerry Lambert played in the Bridgestone commercial was not Kevin Butler.  He wasn't even advertising a Nintendo product. He was just a Bridgestone worker getting into Mario Kart Wii when he should have been working (in order to help promote a Wii giveaway contest through Bridgestone). 

The main thing I'm taking from this is that if I ever appear as a character in a Sony commercial, then I'm never going to let myself be filmed enjoying a non-Sony product ever again. I hope Marcus learns that lesson as well, lest he gets his ass sued for being caught on camera enjoying a rousing game of Donkey Kong.

Check out the full statement from Sony below.

Sony sues Kevin Butler actor (update: Sony comments) [VentureBeat]

Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






lawsuit

12:30 PM on 10.08.2014
Square Enix is suing SNK Playmore over manga copyright

SNK Playmore recently filed criminal charges against Square Enix, citing copyright infringement. The alleged violation stems from Square Enix's use of SNK characters in the manga High Score Girl. In retaliation, Square E...more



4:45 PM on 09.08.2014
Google to pay back $19 million for in-app purchase settlement

In the latest in-app purchase settlement, the Federal Trade Commission is tasking Google with paying back $19 million to those whose children, against their parents' wishes, spent money on in-app purchases in apps downloaded ...more



2:45 PM on 09.04.2014
Sega outs Gearbox for lying in Aliens: Colonial Marines case

Sega has released a statement placing the majority of the blame for the misrepresentation of Aliens: Colonial Marines to customers firmly on Gearbox, especially Gearbox CEO Randy Pitchford. Sega has alleged that Gearbox did i...more



View all lawsuit






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more