hot  /  reviews  /  videos  /  cblogs  /  qposts

Sony sues for 'Kevin Butler character' playing Mario Kart

6:45 PM on 10.05.2012 // Jonathan Holmes

Well, this is awkward

Art by LoveChin88

[Update: Here is a revised version of the commercial with Jerry Lambert removed.]

Sony is in the process of suing Bridgestone and Wildcat Creek Inc over a recent TV commercial where a character played by actor Jerry Lambert enjoys playing Mario Kart Wii for a few seconds. Jerry Lambert is the actor who had played Kevin Butler, the fictional Vice President of various Playstation departments, in Sony's "It Only Does Everything" and "Long Live Play" advertising campaigns. 

Who is Wildcat Creek Inc? Well, according to Corporation Wiki, they are a company owned by none other than Jerry Lambert. 

Sony is claiming damages based on Bridgestone's use of the Kevin Butler character to "sell products other than those of Playstation". The thing is, the character that Jerry Lambert played in the Bridgestone commercial was not Kevin Butler.  He wasn't even advertising a Nintendo product. He was just a Bridgestone worker getting into Mario Kart Wii when he should have been working (in order to help promote a Wii giveaway contest through Bridgestone). 

The main thing I'm taking from this is that if I ever appear as a character in a Sony commercial, then I'm never going to let myself be filmed enjoying a non-Sony product ever again. I hope Marcus learns that lesson as well, lest he gets his ass sued for being caught on camera enjoying a rousing game of Donkey Kong.

Check out the full statement from Sony below.

Sony sues Kevin Butler actor (update: Sony comments) [VentureBeat]

Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.



Jonathan Holmes, Bad Joke Uncle
 Follow Blog + disclosure Tips
"Where do dreams end and reality begin? Videogames, I suppose."- Gainax, FLCL Vol. 1 "The beach, the trees, even the clouds in the sky... everything is build from little tiny pieces of stuff. Ju... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

OverlordZetta avatarOverlordZetta
Can this be Toy Story 4? [youtube]https://youtu.be/XJkZX0rKElY[/youtube]
Gamemaniac3434 avatarGamemaniac3434
Also I will be reviewing freedom wars. I didnt make it to the end. I will not be kind to it. There will be blood.
Gamemaniac3434 avatarGamemaniac3434
Yeah....been there before.
techsupport avatartechsupport
MGS V review: When using a character other than Big Boss for missions, the intro credits still say, "starring Punished 'Venom' Snake." Sloppy work, Kojima - no wonder Konami dumped you. 0/10.
Gamemaniac3434 avatarGamemaniac3434
Grim Fandango......some real good sruff here. As soon as I complete it (vita version, of course) will probably see about a write up. Not perfect, but theres some good stuff here. Glad it got brought back from obsolescence hell.
Rad Party God avatarRad Party God
*sigh* If only Disqus had a "block/ignore user" option :/
VIRGO avatarVIRGO
Must. Use. This. Blog. More. But. School.
GoofierBrute avatarGoofierBrute
Just started playing Hyrule Warriors again. Man is that game fun. A bit mindless at times granted, but fun nonetheless.
RadicalYoseph avatarRadicalYoseph
I ate vanilla ice cream and didn't put on any chocolate syrup. Now wondering if that was racist whitewashing #thanksjed.
Jiraya avatarJiraya
The cat dragged in some action figures !
[img]http://i.imgur.com/6Cu2Asg.jpg[/img] [img]http://i.imgur.com/qMFDAw3.jpg[/img] [img]http://i.imgur.com/RPUraY8.jpg[/img] [img]http://i.imgur.com/51DLqjh.jpg[/img]
Dr Mel avatarDr Mel
There's a Custom Soundtrack folder in MGSV. I can't think of a better thing to put there than the old episodes of podtoid I've been running through lately. I'll be fultoning guys and Holmes will be puttin' on mesh tank tops. Perfect.
Shinta avatarShinta
MGSV Pro Tip: Turn your brightness down to 0. It actually makes the view distance for the guards correct, and doesn't make nighttime the best option for you every single time. When guards shoot flares in the sky, the lighting looks like Dragon's Dogma.
Pixie The Fairy avatarPixie The Fairy
Proof I listened to too much Weird Al growing up: I really do hear "Living in America" as "Living with a Hernia."
Nic Rowen avatarNic Rowen
I've been playing a shit ton of Heroes of the Storm recently. It's my first MOBA and I'm SHOCKED at how much fun I'm having. Anyone else into it? Would love to get some games in with Dtoiders.
Script avatarScript
I would wait for a chance to play the game by myself, but I just have to know. Is David Hayter in MGS V in any way? Please no spoilers.
Rad Party God avatarRad Party God
Guys, serious question... How can I make D-Horse to poop?
gajknight avatargajknight
Goddammit @ FullmetalJ, you have poisoned my mind with...whatever the hell this is.[youtube]https://youtu.be/wv0iUKb80C8[/youtube] It's so, so catchy. Go suck a baguette. And thanks :3. Yes I have listened to all of it.
Niero Desu avatarNiero Desu
That time when Mr. Destructoid went to Vegas [img]http://i.imgur.com/hYEQG7z.jpg[/img]
SirDavies avatarSirDavies
As someone who hasn't played the MGS series at all, should I play it by release date or story order?
Vuster avatarVuster
Been watching a good friend play the Metal Gear game on twitch soon. I will say I can understand the appeal 100% and Kojima knows how to make a great piece of work. I think will hold off on a new pc and get this if this keeps up!
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -