Quantcast
Sony sues for 'Kevin Butler character' playing Mario Kart - Destructoid

DestructoidJapanatorTomopopFlixist




Sony sues for 'Kevin Butler character' playing Mario Kart photo
Sony sues for 'Kevin Butler character' playing Mario Kart

6:45 PM on 10.05.2012

Well, this is awkward


Art by LoveChin88

[Update: Here is a revised version of the commercial with Jerry Lambert removed.]

Sony is in the process of suing Bridgestone and Wildcat Creek Inc over a recent TV commercial where a character played by actor Jerry Lambert enjoys playing Mario Kart Wii for a few seconds. Jerry Lambert is the actor who had played Kevin Butler, the fictional Vice President of various Playstation departments, in Sony's "It Only Does Everything" and "Long Live Play" advertising campaigns. 

Who is Wildcat Creek Inc? Well, according to Corporation Wiki, they are a company owned by none other than Jerry Lambert. 

Sony is claiming damages based on Bridgestone's use of the Kevin Butler character to "sell products other than those of Playstation". The thing is, the character that Jerry Lambert played in the Bridgestone commercial was not Kevin Butler.  He wasn't even advertising a Nintendo product. He was just a Bridgestone worker getting into Mario Kart Wii when he should have been working (in order to help promote a Wii giveaway contest through Bridgestone). 

The main thing I'm taking from this is that if I ever appear as a character in a Sony commercial, then I'm never going to let myself be filmed enjoying a non-Sony product ever again. I hope Marcus learns that lesson as well, lest he gets his ass sued for being caught on camera enjoying a rousing game of Donkey Kong.

Check out the full statement from Sony below.

Sony sues Kevin Butler actor (update: Sony comments) [VentureBeat]

Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

lawsuit

1:15 PM on 07.03.2014
Video: Lindsay Lohan is suing GTA V creators over use of her likeness

Lindsay Lohan has filed a law suit against Rockstar, the creators of Grand Theft Auto V. The suit claims Lohan's likeness is used in the game, without her permission, based on the character of Tracey Jonas. It's a pretty far-fetched claim, and sure not to go far. But it is worth a good laugh.more



1:45 PM on 07.02.2014
Not a joke: Lindsay Lohan sues Rockstar over Grand Theft Auto V

The rumors were true. She's really going for it. Actress Lindsay Lohan has filed a lawsuit against Take-Two and Rockstar Games over a character in Grand Theft Auto V that's said to be based on her likeness without permission,...more



5:00 PM on 06.20.2014
Philips comes out victorious in Nintendo legal patent battle

For some time now, Nintendo has been locked in a legal battle with Philips over patents registered back in 2011 regarding gesture recognition and motion control. Philips claimed to have patented these ideas long before Ninten...more



View all lawsuit






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more