That girl in the back has quite the fucking shnozz. Like, DAMN.

Also nobody cares about PSP lol. Why'd you even post this, what anti-nintendo bias, fucking sterling.

if there's any way to market to girls, it's definately not this one.

you see, that girl all the way in the back? she has a DS.

-sony

Perfect for the GRRL GAMRZ.

The girls are saying "OMG you're such a fucking nerd!"

I mean, why else would they be laughing when they're not looking at the screen?

See those girls laughing in the header? They're laughing at the girl holding the psp.

You know, feminists complain about the weirdest things. But how come they never complain about stuff like this?

Funny because LocoRoco and Patapon are the only games I've ever enjoyed playing on my PSP.

They're aiming at the wrong female demographic... the females they SHOULD be aiming the PSP at are older women in the workforce... those huge numbers of women that both the ESA and NPD claim outnumber younger male/female online PC gamers playing casual games.

... it's a massive demographic and it's ripe for a portable gaming device where they can watch a movie on their lunch hour at work... where they can catch up on Lost or some other TV show they watch. They can play casual games... like the games they play at home on their PC. Young mothers are ideal for this... something to do while watching their son at soccer practice, while waiting for the kids to finish swimming lessons, while the baby is napping - those women with kids that spend a lot of time "waiting" or up late at night with a sick child or newborn.

Over 18 females - mothers or those in the workforce - THAT is the female demographic Sony should be aiming for (have they not looked at who's buying DS units??... the PSP would see even better to this demographic because of the ability to watch TV/movies).

Once again, Sony has totally missed the boat on their advertising... because this type of "girly" marketing will alienate that massive market of older women as well as males.

I know some girls that play games but the all own a ds as handheld

It works though, thats the sad thing.

The only way Sony could make this better is by having the FragDolls advertise this. Because they represent women in our gaming culture about as well as this ad campaign.

I posted about this ad on a female gaming community and 80+ comments later it was pretty clear that the ladies were not happy with the ad.

I have no problem with pink or purple gaming devices but designing an ad that makes women of any age sound like a bunch of valley girls is demeaning and stereotyping. Not all women fit the mold of girly girl, so why must they keep marketing to us as such?

I have a pink DS but this ad doesn't appeal to me now nor would it 10 years ago when I was teenage girl. Game companies need to stop marketing to us like we're all fucking princesses.

@Projectexodus: I'M ABOUT TO START COMPLAININ'.

Oh HELL NO. This advertising is so over-the-top "GRRRL" that it's ridiculous. Sony should be taking hints from Nintendo's more subtle marketing to females, because that's doing absolute wonders for their sales. But this type of marketing is kind of insulting and would probably actually discourage girls over 18 from buying a PSP. Way to go, Sony!

Girls don't play video games.

Pink DS with purple stars > Lilac PSP with hearts.

Patronising bollocks. But sadly, this is the kind of ad that would appeal to my 7 year old (wow, look at the cool older kids). A lot, if not all, advertising towards that demograph is in this vein... To be fair, Faith, this doesn't look to me to be aimed at your age-group (just assuming you're post 20). Surely advertising the PSP to the older ladies would not warrant any differing style to that of the 'target audience' which presumably is gamers, male or female (otherwise it's patronising, no?). Whereas marketing aimed at young girls is always like this and usually aided by the words 'GirlZ' and the colour Pink.

face meet palm.

Oh man, you know what else is totally girly? Phantasy Star Portable. Ladies, go get a copy right now!

The girl in the back is injecting heroine into her arm.

Bravo Sony advertising bravo! Not only are you stupid and don't know what the hell you're doing your also sexist. This is worse than that graffiti and that nut one put together.

@Faith

They're white, old men who are most likely obscenely rich. All they think women do is cook, clean, babble, shop and suck dick. It's a shame to because if they just advertised it in a way that doesn't suggest all girls are completely stupid they might get somewhere.

Patapon and Loco Roco to attract interest from non-gamer girls like my wife, so this is pretty smart marketing. She also loves Katamari

Oh my god what a huge miss. Who the hell is doing marketing for Sony? Why did they think this is a good idea? How many marketing executives thought this was a good idea?

So many unanswered questions, so few answers.

This is rel123, signing off.

Wow, this is amazing. It couldn't be more self parody if it tried.

I play Pangya >.<

Sony should of just put Final Fantasy games as "girly" games on the site. Also how is LocoRoco a girly game? Is it because it's cute? :/

But on serious note fuck you Sony.

"should of" =/= "should've"

/facepalm

Dear Sony and Nintendo,

You know why I opted for a black PSP and DS even though I'm a girl? Because I'm well over 12 years old and I hate components marketed as "the girl version" that look like a unicorn vomited all over them.

Please file this note next to Abe Simpson's collection.

Luvz and kisz,
Elysse

Because Zs are also cool with this demo--*slap* Oh, hey palm.

Also, stereotype is oozing out of that picture.

I believe it's "Cloudy with a Chance of Meatballs", not change.

That said, this all seems pretty ridiculous, but adding Loco Roco and Patapon in there is a rather clever attempt at getting girl gamers into more core, obscure titles. Pretty sneaky actually. . .

"...Petz and Cloudy with a Change of Meatballs."

Wow I didn't know girl gamers love shovelware.

You learn something new every day, thanks Sony!

I think we need to chill-out a little here. It's quite clear that this is aimed at young girls NOT ladies, or even young adults. I mean, I'm no real fan of Sony; they've been really terrible with marketing lately, but all this indignant talk about stereotyping and stuff is a little off the mark. Go into a department store, head to the girls section, and you'll be awash with this type of marketing. It's common practise in marketing to use teenagers to hook in the 7-14 demograph as these are their emerging role-models. I don't like the ad, but christ, it's not the sexist, misguided marketing that some of you seem to be getting in a tiz over. This kind of marketing is freaking EVERYWHERE!! As I said before, my 7 year old laps up this type of marketing. She's not stupid, she's a normal 7 year old girl.

But the black one matches the dark teenage soul so much better! I bet Edward has a black PSP! I bet he does!

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