you see, that girl all the way in the back? she has a DS.

-sony

The girls are saying "OMG you're such a fucking nerd!"

I mean, why else would they be laughing when they're not looking at the screen?

You know, feminists complain about the weirdest things. But how come they never complain about stuff like this?

They're aiming at the wrong female demographic... the females they SHOULD be aiming the PSP at are older women in the workforce... those huge numbers of women that both the ESA and NPD claim outnumber younger male/female online PC gamers playing casual games.

... it's a massive demographic and it's ripe for a portable gaming device where they can watch a movie on their lunch hour at work... where they can catch up on Lost or some other TV show they watch. They can play casual games... like the games they play at home on their PC. Young mothers are ideal for this... something to do while watching their son at soccer practice, while waiting for the kids to finish swimming lessons, while the baby is napping - those women with kids that spend a lot of time "waiting" or up late at night with a sick child or newborn.

Over 18 females - mothers or those in the workforce - THAT is the female demographic Sony should be aiming for (have they not looked at who's buying DS units??... the PSP would see even better to this demographic because of the ability to watch TV/movies).

Once again, Sony has totally missed the boat on their advertising... because this type of "girly" marketing will alienate that massive market of older women as well as males.

It works though, thats the sad thing.

I posted about this ad on a female gaming community and 80+ comments later it was pretty clear that the ladies were not happy with the ad.

I have no problem with pink or purple gaming devices but designing an ad that makes women of any age sound like a bunch of valley girls is demeaning and stereotyping. Not all women fit the mold of girly girl, so why must they keep marketing to us as such?

I have a pink DS but this ad doesn't appeal to me now nor would it 10 years ago when I was teenage girl. Game companies need to stop marketing to us like we're all fucking princesses.

Girls don't play video games.

face meet palm.

The girl in the back is injecting heroine into her arm.

Bravo Sony advertising bravo! Not only are you stupid and don't know what the hell you're doing your also sexist. This is worse than that graffiti and that nut one put together.

@Faith

They're white, old men who are most likely obscenely rich. All they think women do is cook, clean, babble, shop and suck dick. It's a shame to because if they just advertised it in a way that doesn't suggest all girls are completely stupid they might get somewhere.

Oh my god what a huge miss. Who the hell is doing marketing for Sony? Why did they think this is a good idea? How many marketing executives thought this was a good idea?

So many unanswered questions, so few answers.

This is rel123, signing off.

I play Pangya >.<

"should of" =/= "should've"

Dear Sony and Nintendo,

You know why I opted for a black PSP and DS even though I'm a girl? Because I'm well over 12 years old and I hate components marketed as "the girl version" that look like a unicorn vomited all over them.

Please file this note next to Abe Simpson's collection.

Luvz and kisz,
Elysse

I believe it's "Cloudy with a Chance of Meatballs", not change.

That said, this all seems pretty ridiculous, but adding Loco Roco and Patapon in there is a rather clever attempt at getting girl gamers into more core, obscure titles. Pretty sneaky actually. . .

I think we need to chill-out a little here. It's quite clear that this is aimed at young girls NOT ladies, or even young adults. I mean, I'm no real fan of Sony; they've been really terrible with marketing lately, but all this indignant talk about stereotyping and stuff is a little off the mark. Go into a department store, head to the girls section, and you'll be awash with this type of marketing. It's common practise in marketing to use teenagers to hook in the 7-14 demograph as these are their emerging role-models. I don't like the ad, but christ, it's not the sexist, misguided marketing that some of you seem to be getting in a tiz over. This kind of marketing is freaking EVERYWHERE!! As I said before, my 7 year old laps up this type of marketing. She's not stupid, she's a normal 7 year old girl.