Sony has filed a trademark for something called Qriocity, which has earned the distinction of sounding even stupider than Qore. Naturally, this has set the Internet into a blaze of speculation as we all try and work out what it could mean. The current front-runner is the suggestion that it's Sony's PSN premium service, which is a solid guess.
The trademark has been filed in association with "portable gaming machines" and "game services provided online from a computer network." At this stage, it could be anything, and since it was filed by Sony and not specifically Sony Computer Entertainment, it may be linked with a whole range of products. The similarity to the "Qore" name certainly makes it sound like a PlayStation thing, though.
Whatever it is, we may hear more about it soon. Sony has also registered Qriocity.com only a few months before filing the trademark papers. Sounds like it's a name they're very keen on using, whatever they end up using it for.
What do you think of the name (pronounced a bit like "Curiosity") and what do you reckon it could mean?
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
Likes
PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
47 comments | showing # 1 to 47
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
10:00 AM on 12.20.2009
| 
keep it simple you dumbasses
I think it sounds idiotic, like Qore.
Jesus Christ, who is thinking this shit up?
Also all I want to know is do we get new Avatars?
When I first read it I thought it was pronounced Cryo City. Thought maybe sony was gonna cryo genetically freeze all of the Home avatars until they can figure out how to make it fun.
It's branding and it's important. It's what a company chooses to identify a product with it's customers. If the brand name is stupid then you should sort of get the idea that the company thinks it's dealing with morons. It is NEVER about just a name. They spend millions of dollars on this kind of shit.
This shit is million dollar stuff. A name is EVERYTHING, because it is the first thing people hear when they talk about your product, something names POS Games Studio, is not going to go as far as Platinum Games Studio.
I do get what you're saying. But to me the overall brand name is "Sony". Everything behind Sony doesn't matter to me anymore. I wonder when it was decided that Qriocity is stupid. It's all a matter of opinion.
Some names sound retarded if you don't know what it is. I think for instance "Wii" is a pretty dumb name. But combine that with Nintendo's console and it suddenly isn't that retarded anymore. And maybe dumb names are the same as dumb commercials? Does it really matter if people don't like it? The only thing I don't like is that it isn't short or easily abbreviated like PSN and XBLA.
I think they should just call it all "Qore," and make the show part of the service, or even just name the damned thing "Core" and remove the retarded middleman!
Yes, the Wii worked out for Nintendo. It's simple, easy to say and has a bit of whimsy to it. All of this amounted to a very successful product.
Tell me how does Qriocity roll off your tongue? It doesn't. How do you pronounce it? Yes the Sony name is the overall brand, but they sell products and these need names for the public to identify with.Unless you are going to name every product Sony, you still have a decent amount of work to do when you make a new product.
It's marketing 101, my good man.
Uhm. What?
@Brlito
Qore, four letters. Pretty simple. And you seem to know what it is because you're telling me it sucks.
This is the thing that I don't get. We're all gamers right? This is a website for hardcore gamers. We know what's going on behind all those names. We tend to claim we know everything about the consoles and games. Yet we still talk about how good or bad someones marketing is. I can see why casual gamers and newbies to this genre of entertainment don't know what's going on. But we should know. That's the same thing with the PS3. "Sony's marketing sucks" but everybody on this website could mention every single feature of the PS3 that was (by their knowledge) worse than the 360. We read this so many times on Dtoid: "I didn't buy a PS3 because their marketing sucks". Who the fuck are you kidding?
Nobody ever could tell me why Sony's marketing department sucks. I bet your ass that everybody commenting on this article knows the name Qriocity by now and will never forget it. Isn't that Marketing 101?
Also remember something isn't as good as it actually being something good to remember. Go back to Marketing 101, like Bush, no one is going to hire him to put his face on Coke. Now Clinton they would put his face on world hunger ads and things like that. Remembering something is not as good as what it's remember for.
We're not talking about burning down Sony, we're talking about a name. Your blowing it out of proportions, and technically it's not marketed yet. A name has a lot of meaning for instance a lot of actors end up changing their name. Remember the movie Beetle Juice? It was originally named Betelgeuse but since people were to stupid to pronounce it it was changed, so a name does have some meaning, because people can't spread the word if they don't even know how to say the name. Queer city comes to mind when I see this word.
We all know Sony was a really bad advertiser especially in Europe, they originally went with the concept your thinking of remembering it is more important than what it's remember for. Like a crazy doll, now they've moved on to actually telling you information, and guess what it's far better.
Also these are just peoples opinions, so stop crying about other people having opinions.
"Nobody ever could tell me why Sony's marketing department sucks. I bet your ass that everybody commenting on this article knows the name Qriocity by now and will never forget it."
A. I can tell you why they suck. They spend too much time thinking up pretentious bullshit instead of getting to the point. Case in point, it took them almost 3 years to come up with an effective marketing campaign. And guess what? It's simple and to the goddamn point " The PS3, it only does everything"
B. The only reason I know anything about Qriocity is because it's at the top of the page. I had to cut and paste the name because I keep forgetting what it actually is.Once again if you have to work to remember the name of the product or struggle to pronounce it, you've failed.
Speaking of console objectiveness and retarded names, did anyone else ever see that list of tentative names for the Xbox 360? I tried googling a link but I couldn't find it. Most of them sound about as cool as Qriocity, it's hilarious.
Yes, those R&C ads are great. And the new PS3 campaign is simply awesome. It's funny, the pitchman is is PERFECT and the message is dead on: The PS3 does stuff that our competitors don't. What's not to love? Mainstream ads aren't about subtlety, it's about getting to the point in 30 seconds or less, cause that's all you got.
Why it took Sony almost 3 years to market to their strengths is mind boggling.
Better hardware, better exclusive titles, Blu-ray player...What the hell were they thinking?
Did you type all of that with your fingers in your ears, saying LALALALALALALALALA, during the whole time?
- hardcore gamers, 2006
Because Qriocity != Curiosity. Q makes a hard K sound, and there wouldn't be any "u" sound.
I said WTF to both.
"Kriosity"
Put a hyphen in if you want it to be Q-riosity
Nobody is bashing the playstation 3 here, stop being so defensive. We're just stating our opinions that Qriocity is a dumb name.