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Sony's profits up, no thanks to PS3 photo

As much as I hate to be 'Negative North', there's no denying that Sony has had a pretty hard time this past year or so. The gaming community in particular has been very down-in-the-mouth about Sony's products, and the sales of these products have been trailing behind all of their competitors. That's why it is nice to see some positive news like this about the giant Japanese electronics company for a change, although not much of the good news comes from the gaming division.

Gamasutra tells us that Sony has announced a doubling of profit in their first quarter financial reports. They are up from last year's ¥32.3 billion yen to ¥66.5 billion yen ($540 million) profit for the quarter. Depreciating yen rates and increased sells of televisions and cameras have managed to help the company out, although the PS3's 'stragetic pricing' seems to be holding back the company's game division. The problem is that the PlayStation 3 costs more to make than they're selling it for.

It should be said that the game division's revenues are up 60.5% from last year's same quarter, and they credit the increased sales of PS3s to that. This makes for an overall increase in sales and operating revenue, 13.3% over the same quarter last year.

Does this deserve a 'Hang in There!' motivational poster or what?

[via gamasutra]








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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16 comments | showing # 1 to 16
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Lowtax's Avatar - Comment posted on 07/26/2007 10:28
Lowtax
It costs about 1k US$ to make a PS3, so they're losing a good part of their money hat but I mean they'll be making the money shirts with licesnsinsensninsing exsclusives and royalties. PETER MOORE SAVE US, USE YOUR LEISURE SUIT MAGIC.
Snaileb 's Avatar - Comment posted on 07/26/2007 10:32
Snaileb
Ask and ye shall recieve...

djRoME's Avatar - Comment posted on 07/26/2007 10:35
djRoME
uhhh why dont you also mention the fact that the XBOX 360 is causing microsoft to lose over 1.6 billion dollars in the last year to balance things out? :)

Both next-gen consoles are making their parent companies lose money for the record, and since I'm PS-TRIPLE FO LYFE I'll just go ahead and point that out :)
Snaileb 's Avatar - Comment posted on 07/26/2007 10:39
Snaileb
djRoME.. you're avatar and comment go well together.
bhive01's Avatar - Comment posted on 07/26/2007 10:50
bhive01
Lulz @ Snail.


Excellent post Riser Glen. Let me add some fuel to the fire.

What no mention of the Wii, which is making money for Nintendo for every console sold...
Crunshii's Avatar - Comment posted on 07/26/2007 10:59
Crunshii
this is not bad over a system that only has 3 good games, now, lets see over the next 3 month's when finally 2 good games come + all the Second Life accounts move over to Home.

BuckF1tches, lol
Baratation's Avatar - Comment posted on 07/26/2007 11:00
Baratation
well , sony did say they would run a marathon not a short sprint , and yeah , where are the ms numbers to balance things out?

Aex's Avatar - Comment posted on 07/26/2007 11:50
Aex
@Lowtax - Wow! Thanks for the inside information. Where do you work at Sony? Production? Engineering? Accounting? I bet it is a nice job. I'm surprised they didn't make you sign an NDA to keep the actual cost of the machine quiet. I guess Sony just wants a more public face now after their recent PR blunders...

/sarcasm=off
BluDesign's Avatar - Comment posted on 07/26/2007 12:07
BluDesign
@brain

He's busy not reading articles that point out that MS lost lots of money on the 360, as pointed out twice already.
Maurice Tan's Avatar - Comment posted on 07/26/2007 12:21
Maurice Tan
Both systems make the companies lose money everytime one is sold. Want to be the ultimate fanboy? Buy the other console just to piss MS/Sony off! Weeeeeeee!
Lowtax's Avatar - Comment posted on 07/26/2007 12:31
Lowtax
@Aex :l Ok? Sick burn man, I feel it deep inside.
Altair78's Avatar - Comment posted on 07/26/2007 12:34
Altair78
riser glen, that picture should of been in the long ass GTA4 thread that's at near 400 posts now...
Nyteshade's Avatar - Comment posted on 07/26/2007 13:32
Nyteshade
What I don't understand is why ANY company would use the business model both Sony and M$ used this generation. I can understand selling a product at a small loss to produce more sales and then balance out profits once they've hit the market...

but BOTH Sony and M$ are paying for it now since neither of their console sales have been anywhere near original company statements... Sony took it even further to the extreme, they've been switching SKU's (aka hard-drives) like crazy trying to sell those beasts at a profit...
Lowtax's Avatar - Comment posted on 07/26/2007 22:30
Lowtax
@ Nyteshade

/shakehand.
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