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There was once a time when Sony's PlayStation commercials were absolutely fantastic. We no longer live in that time. Rather, we live in an age where Sony is just abstract and confusing, rather than interesting and fun. Overly artistic and melodramatic "reflections" commercials like the one above serve to hammer the reality home.

Apparently, these spots are merely primers for a bigger campaign, but I hardly think that this kind of approach is going to stand out against the entrenched appeal of the Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks.

One would guess that when the full campaign launches on November 21, it will come with some sort of announcement. If they are just going to try and hawk LittleBigPlanet for the whole holiday season, it'll be a rather dire bit of marketing.

All I know is, I want a return to the days when PlayStation ads kicked ass.


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46 comments | showing # 1 to 46

vonneuton's Avatar
vonneuton at 11/17/2008 15:43
Well, they're certainly better than some of the early PS3 ads that I remember. At least these make sense in some way, people looking awed at something that you can't quite see perfectly with Christmas music. Pretty straightforward, and while not winning any awesome awards, definitely better than the creepy stuff they went with originally.
MechaMonkey's Avatar
MechaMonkey at 11/17/2008 15:44
As the camera pans over to show the people looking at a sign that says "SOLD OUT" over the shelves where the Wiis used to be. But right next to them is a shelf full of PS3s. The couple shrugs, and grabs one of the boxes.

Fade to black.
grafkhun's Avatar
grafkhun at 11/17/2008 15:44
I thought the PS3 ads with the crying baby were weird... shit...
vp360's Avatar
vp360 at 11/17/2008 15:53
i liked the baby one better
martindxm's Avatar
martindxm at 11/17/2008 15:56
I think these ads are lame. There's no creativity or thought.
Mushman's Avatar
Mushman at 11/17/2008 15:58


Fuck's sake sony, hire a good ad agency to do your commercials, this is the kinda stuff that makes me a little embarrassed to be a PS3 owner only, at least MS and NINTY FEATURE a lot of games in their ads, this is just advertising BS, personified.
Sharpless's Avatar
Sharpless at 11/17/2008 15:59
They come so close... yet remain so far.
ArrestedDeveloper's Avatar
ArrestedDeveloper at 11/17/2008 16:00
If this is the beginning of another esoteric hipster campaign, I'm checking out.
gamesronlygames's Avatar
gamesronlygames at 11/17/2008 16:04
Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks

So "families" who like scene it and karaoke are "pricks"? nice words man
SephirothX's Avatar
SephirothX at 11/17/2008 16:14
Sony has been marketing the PS3 wrong since day one and it makes me truly sad. Since the PS3 launch just about every advertisement I've seen for the console talkes about every feature for the PS3 except the games for the actual system.

Hell, does anybody remember the '300' BluRay commercials? It was so blatantly stupid I couldnt bear it.

"Own 300 today on DVD and BluRay"
"See the artistic marvel on a stunning BluRay player"
"The Sony Playstation 3 has a built in BluRay player"
"Buy 300, watch it on your Playstation 3"
"Buy a Playstation 3"

Seriously Sony... Seriously... You're getting out-advertised by Microsoft, the company that's getting pushed around by those misinformation filled Mac/PC Apple commercials! For the love of god make commercials that show off the good games the system has, and mention that your system doesnt friggin die on you after a year!

It bugs me so much, I have both systems and the PS3 has so many unheralded perks that the 360 doesnt have and yet Sony seemingly refuses to play off that.
mix's Avatar
mix at 11/17/2008 16:17
I just saw the one with Ratche and Clank and a kid staring out the window and I didn't think it was that bad.

Just people dazing as they think about their wish list.
heretrix's Avatar
heretrix at 11/17/2008 16:18
"but I hardly think that this kind of approach is going to stand out against the entrenched appeal of the Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks."


Hahahaha...Nice.
Chicken008's Avatar
Chicken008 at 11/17/2008 16:28
Are they targeting homeless people with this ad?
spiderfish's Avatar
spiderfish at 11/17/2008 16:41
I like it, ergo you are wrong.
garison's Avatar
garison at 11/17/2008 16:46
At least they aren't marketing it to "casual" gamers.
Dexter345's Avatar
Dexter345 at 11/17/2008 16:50
"JIM STERLING on ADS"

At first I thought that said "JIM STERLING on AIDS."
AgentMOO's Avatar
AgentMOO at 11/17/2008 16:55
Dexter I read it that way too...
necrozen's Avatar
necrozen at 11/17/2008 16:55
@ gamesronlygames

As far as I knew, anyone who plays boardgames or karaoke are pricks.

Oh, and the ads are dumb.
dmgi's Avatar
dmgi at 11/17/2008 16:56
Wait. What?
Dexter345's Avatar
Dexter345 at 11/17/2008 17:04
Also, leave it to Sony to actually make SackBoy look creepy. Who else could have done that but Sony's marketing?
David Quinn Carder's Avatar
David Quinn Carder at 11/17/2008 17:08
I don't know how effective these ads will be, but I like them, honestly. The music is nice, the imagery is nice, it's kind of dark, and there's no narration. I HATE ads on TV (save a few Geico ads or something), so these are pleasant.

Oddly enough, the more I think about it, the more I like these ads. What's wrong with them?
CelicaCrazed's Avatar
CelicaCrazed at 11/17/2008 17:10
Eh, well they are just trying to drum up anticipation right now for their full-out marketing blitz. I guess that leaving people in suspense will cause us to be excited to see what commercials come next. But the products Sony!! The products!!
Loogibot's Avatar
Loogibot at 11/17/2008 17:12
Thanks to the new level of retardedness Sony's campaign ad's have reached, we have been forced to push the hand back to 2 minutes to midnight. Thank you Sony for (once again) bringing us closer to the fucking apocalypse. Oh, and I'm still buying a PS3. I might be the last man on earth, but I'm not missing out on MGS4...
Scary Womanizing Pig Mask's Avatar
Scary Womanizing Pig Mask at 11/17/2008 17:20
Still better then the thumb penis.
Loogibot's Avatar
Loogibot at 11/17/2008 17:22
Hmm, dunno, thumb-fucking sounds pretty awesome.
SantanaClaus89's Avatar
SantanaClaus89 at 11/17/2008 17:30
Yeah I saw a couple different commercials like this. They're strange and don't even show off the product. I'll wait until I see the full ads later this month though before I pass judgement.
Kyousuke Nanbu's Avatar
Kyousuke Nanbu at 11/17/2008 17:35
Sony has the weirdest fucking commercials now, I mean what's the point of the monster truck in the corner? And has anyone here seen the Resistance 2 ad?
Kayka's Avatar
Kayka at 11/17/2008 17:48
I prefer these kind of spots to the in-your-face approach.
teach4food's Avatar
teach4food at 11/17/2008 17:48
Nice ads, good new direction, and it is a vast improvement over the previous campaign. Seriously, you think the older ads from the Play Beyond campaign are better? This ad is establishing what Sony wants, the PS3 should be on the top of your holiday wish list, its cool, and it is awe inspiring.

http://www.youtube.com/watch?v=gqkNPcUMffU for those that need a refresher on the lackluster message and strangeness of the previous ad campaign.

And the new ad company is Deutsch http://www.deutschinc.com/. Not a lightweight in the industry.
atastysammich's Avatar
atastysammich at 11/17/2008 18:00
Man, everybody's ads suck today. Sony's got this art film nonsense, Nintendo has douchebags and old people waving the remote around (with maybe some game footage if there's time), and Microsoft's... all I've seen of them lately is that NXE trailer, which, y'know. I miss the old days of wacky ads with catchy songs that told you how awesome this system was that you needed, of mascots beating each other up and trying to hypnotize you--of a guy in a Crash Bandicoot suit outside a Pizza Hut calling Mario out.

That exploding kid from the Tetris 2 commercial must be spinning his head with shame at today's game ads.
parrothead's Avatar
parrothead at 11/17/2008 18:28
Creepy
Monodi's Avatar
Monodi at 11/17/2008 18:34
I'm takign out the garbage.

In slow motion.

Hey at least it isnt 'teh NewPlayStationExperience'
TheBigFeel's Avatar
TheBigFeel at 11/17/2008 18:44
It's possible to do a subtle, calm campaign and not suck at it. but when the focal point of your ad is in the _bottom left sixth of the screen_, it's way to far into the periphery. No one looks there except to follow something leaving the image. Although, there _are_ a decent number of comments to this article. So it _is_ getting noticed and spreading the word: "Look! Der are PStriples to buy!" Isn't advertising grand?
braulio09's Avatar
braulio09 at 11/17/2008 18:53
I kinda like them but in the first one they really should focus more on the reflected Motorstorm gameplay. Center that shit, meng.
Monodi's Avatar
Monodi at 11/17/2008 19:05
@atastysammich

oh god I am glad someone sees game advertising like me

Sega at least is trying to do a bit of cheesiness on Sonic Unleashed now. It tastes like the mid late 90s again baby

http://www.youtube.com/watch?v=nwPR2X8zbwE
Necros's Avatar
Necros at 11/17/2008 19:32
Why yes, Sony, I did start my wish list. Seeing as I bought every holiday game I care about, it consists entirely of older games and an Ion Drum Kit, meaning you probably won't be seeing any money from my family. But thanks for checking in on me!
brainderailment's Avatar
brainderailment at 11/17/2008 20:23
vexed alex's Avatar
vexed alex at 11/17/2008 21:15
@ brainderailment

It absolutely is. I don't know if you were being sarcastic or not, but that's pretty entertaining.

@ original post

They're just trying to distract us from the fact that there was only one worthwhile PS3 exclusive. Also, them promising that '08 was the "year of the Playstation" was a lot of bull. The only thing my PS3 will be doing is playing Wall-E and the Dark Knight this Holiday season.
Woocifer's Avatar
Woocifer at 11/17/2008 21:34
Did anyone notice the bottom left of the screen where this is a rolling monster truck on fire in the reflection of the water? I'm assuming this commercial is using footage from MotorStorm2?

I am also guessing that this kid was taking the trash out but is watching a billboard shown in the reflection? Or maybe they are saying there is a race exploding into the city he's in? That's just stupid...

Anyway it's in the relfection on the lower left corner of the screen. Take a look if you haven't seen it.

Pretty subtle commercial.
Danzflor's Avatar
Danzflor at 11/17/2008 22:05
Pretty creepy.

We notice that Sony do not want to sell PS3 to the childrens...

for a moment i was expecting that damn harry Potter trailers Sound ... tu tum rum rum run rum..
rbrooks's Avatar
rbrooks at 11/17/2008 23:15
terrible...
BattyAdroit's Avatar
BattyAdroit at 11/18/2008 00:34
Jim:

Perhaps you would approve of the commercials if there was more Sonic the Hedgehog in them?

(in before the neckbeards point out that Sonic is a Sega property)
Johnny Justice's Avatar
Johnny Justice at 11/18/2008 03:26
The best:

http://www.youtube.com/watch?v=sQwdveAJVnw

"I AM THE WOLFMAN, I hate being bored and I can punch suns!"
Citizen Erased's Avatar
Citizen Erased at 11/18/2008 04:04
Urgh...what the crap?
Those adverts are utter wank.
Jim Sterling's Avatar
Jim Sterling at 11/18/2008 05:41
Battyadroit is in love with me. I can't think of any other reason why he's constantly up my arse.
Archanai's Avatar
Archanai at 11/19/2008 02:11
How is filming people gaping at adverts interesting? Show us the ACTUAL ADVERTS, not just bloody reflections of them.
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