Well, they're certainly better than some of the early PS3 ads that I remember. At least these make sense in some way, people looking awed at something that you can't quite see perfectly with Christmas music. Pretty straightforward, and while not winning any awesome awards, definitely better than the creepy stuff they went with originally.

As the camera pans over to show the people looking at a sign that says "SOLD OUT" over the shelves where the Wiis used to be. But right next to them is a shelf full of PS3s. The couple shrugs, and grabs one of the boxes.

Fade to black.

I thought the PS3 ads with the crying baby were weird... shit...

i liked the baby one better

I think these ads are lame. There's no creativity or thought.

Fuck's sake sony, hire a good ad agency to do your commercials, this is the kinda stuff that makes me a little embarrassed to be a PS3 owner only, at least MS and NINTY FEATURE a lot of games in their ads, this is just advertising BS, personified.

They come so close... yet remain so far.

If this is the beginning of another esoteric hipster campaign, I'm checking out.

Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks

So "families" who like scene it and karaoke are "pricks"? nice words man

Sony has been marketing the PS3 wrong since day one and it makes me truly sad. Since the PS3 launch just about every advertisement I've seen for the console talkes about every feature for the PS3 except the games for the actual system.

Hell, does anybody remember the '300' BluRay commercials? It was so blatantly stupid I couldnt bear it.

"Own 300 today on DVD and BluRay"
"See the artistic marvel on a stunning BluRay player"
"The Sony Playstation 3 has a built in BluRay player"
"Buy 300, watch it on your Playstation 3"
"Buy a Playstation 3"

Seriously Sony... Seriously... You're getting out-advertised by Microsoft, the company that's getting pushed around by those misinformation filled Mac/PC Apple commercials! For the love of god make commercials that show off the good games the system has, and mention that your system doesnt friggin die on you after a year!

It bugs me so much, I have both systems and the PS3 has so many unheralded perks that the 360 doesnt have and yet Sony seemingly refuses to play off that.

I just saw the one with Ratche and Clank and a kid staring out the window and I didn't think it was that bad.

Just people dazing as they think about their wish list.

"but I hardly think that this kind of approach is going to stand out against the entrenched appeal of the Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks."


Hahahaha...Nice.

Are they targeting homeless people with this ad?

I like it, ergo you are wrong.

At least they aren't marketing it to "casual" gamers.

"JIM STERLING on ADS"

At first I thought that said "JIM STERLING on AIDS."

Dexter I read it that way too...

@ gamesronlygames

As far as I knew, anyone who plays boardgames or karaoke are pricks.

Oh, and the ads are dumb.

Wait. What?

Also, leave it to Sony to actually make SackBoy look creepy. Who else could have done that but Sony's marketing?

Eh, well they are just trying to drum up anticipation right now for their full-out marketing blitz. I guess that leaving people in suspense will cause us to be excited to see what commercials come next. But the products Sony!! The products!!

Thanks to the new level of retardedness Sony's campaign ad's have reached, we have been forced to push the hand back to 2 minutes to midnight. Thank you Sony for (once again) bringing us closer to the fucking apocalypse. Oh, and I'm still buying a PS3. I might be the last man on earth, but I'm not missing out on MGS4...

Still better then the thumb penis.

Hmm, dunno, thumb-fucking sounds pretty awesome.

Sony has the weirdest fucking commercials now, I mean what's the point of the monster truck in the corner? And has anyone here seen the Resistance 2 ad?

I prefer these kind of spots to the in-your-face approach.

Nice ads, good new direction, and it is a vast improvement over the previous campaign. Seriously, you think the older ads from the Play Beyond campaign are better? This ad is establishing what Sony wants, the PS3 should be on the top of your holiday wish list, its cool, and it is awe inspiring.

http://www.youtube.com/watch?v=gqkNPcUMffU for those that need a refresher on the lackluster message and strangeness of the previous ad campaign.

And the new ad company is Deutsch http://www.deutschinc.com/. Not a lightweight in the industry.

Man, everybody's ads suck today. Sony's got this art film nonsense, Nintendo has douchebags and old people waving the remote around (with maybe some game footage if there's time), and Microsoft's... all I've seen of them lately is that NXE trailer, which, y'know. I miss the old days of wacky ads with catchy songs that told you how awesome this system was that you needed, of mascots beating each other up and trying to hypnotize you--of a guy in a Crash Bandicoot suit outside a Pizza Hut calling Mario out.

That exploding kid from the Tetris 2 commercial must be spinning his head with shame at today's game ads.

Creepy

I'm takign out the garbage.

In slow motion.

Hey at least it isnt 'teh NewPlayStationExperience'

It's possible to do a subtle, calm campaign and not suck at it. but when the focal point of your ad is in the _bottom left sixth of the screen_, it's way to far into the periphery. No one looks there except to follow something leaving the image. Although, there _are_ a decent number of comments to this article. So it _is_ getting noticed and spreading the word: "Look! Der are PStriples to buy!" Isn't advertising grand?

I kinda like them but in the first one they really should focus more on the reflected Motorstorm gameplay. Center that shit, meng.

@atastysammich

oh god I am glad someone sees game advertising like me

Sega at least is trying to do a bit of cheesiness on Sonic Unleashed now. It tastes like the mid late 90s again baby

http://www.youtube.com/watch?v=nwPR2X8zbwE

Why yes, Sony, I did start my wish list. Seeing as I bought every holiday game I care about, it consists entirely of older games and an Ion Drum Kit, meaning you probably won't be seeing any money from my family. But thanks for checking in on me!

@ brainderailment

It absolutely is. I don't know if you were being sarcastic or not, but that's pretty entertaining.

@ original post

They're just trying to distract us from the fact that there was only one worthwhile PS3 exclusive. Also, them promising that '08 was the "year of the Playstation" was a lot of bull. The only thing my PS3 will be doing is playing Wall-E and the Dark Knight this Holiday season.

Did anyone notice the bottom left of the screen where this is a rolling monster truck on fire in the reflection of the water? I'm assuming this commercial is using footage from MotorStorm2?

I am also guessing that this kid was taking the trash out but is watching a billboard shown in the reflection? Or maybe they are saying there is a race exploding into the city he's in? That's just stupid...

Anyway it's in the relfection on the lower left corner of the screen. Take a look if you haven't seen it.

Pretty subtle commercial.

Pretty creepy.

We notice that Sony do not want to sell PS3 to the childrens...

for a moment i was expecting that damn harry Potter trailers Sound ... tu tum rum rum run rum..

terrible...

Jim:

Perhaps you would approve of the commercials if there was more Sonic the Hedgehog in them?

(in before the neckbeards point out that Sonic is a Sega property)

The best:

http://www.youtube.com/watch?v=sQwdveAJVnw

"I AM THE WOLFMAN, I hate being bored and I can punch suns!"

Urgh...what the crap?
Those adverts are utter wank.

Battyadroit is in love with me. I can't think of any other reason why he's constantly up my arse.

How is filming people gaping at adverts interesting? Show us the ACTUAL ADVERTS, not just bloody reflections of them.