There was once a time when Sony's PlayStation commercials were absolutely fantastic. We no longer live in that time. Rather, we live in an age where Sony is just abstract and confusing, rather than interesting and fun. Overly artistic and melodramatic "reflections" commercials like the one above serve to hammer the reality home.
Apparently, these spots are merely primers for a bigger campaign, but I hardly think that this kind of approach is going to stand out against the entrenched appeal of the Wii or Microsoft's new focus on selling Lips and Scene It? to families of pricks.
One would guess that when the full campaign launches on November 21, it will come with some sort of announcement. If they are just going to try and hawk LittleBigPlanet for the whole holiday season, it'll be a rather dire bit of marketing.
All I know is, I want a return to the days when PlayStation ads kicked ass.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
3:44 PM on 11.17.2008
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Fuck's sake sony, hire a good ad agency to do your commercials, this is the kinda stuff that makes me a little embarrassed to be a PS3 owner only, at least MS and NINTY FEATURE a lot of games in their ads, this is just advertising BS, personified.
So "families" who like scene it and karaoke are "pricks"? nice words man
Hell, does anybody remember the '300' BluRay commercials? It was so blatantly stupid I couldnt bear it.
"Own 300 today on DVD and BluRay"
"See the artistic marvel on a stunning BluRay player"
"The Sony Playstation 3 has a built in BluRay player"
"Buy 300, watch it on your Playstation 3"
"Buy a Playstation 3"
Seriously Sony... Seriously... You're getting out-advertised by Microsoft, the company that's getting pushed around by those misinformation filled Mac/PC Apple commercials! For the love of god make commercials that show off the good games the system has, and mention that your system doesnt friggin die on you after a year!
It bugs me so much, I have both systems and the PS3 has so many unheralded perks that the 360 doesnt have and yet Sony seemingly refuses to play off that.
Just people dazing as they think about their wish list.
Hahahaha...Nice.
At first I thought that said "JIM STERLING on AIDS."
As far as I knew, anyone who plays boardgames or karaoke are pricks.
Oh, and the ads are dumb.
http://www.youtube.com/watch?v=gqkNPcUMffU for those that need a refresher on the lackluster message and strangeness of the previous ad campaign.
And the new ad company is Deutsch http://www.deutschinc.com/. Not a lightweight in the industry.
That exploding kid from the Tetris 2 commercial must be spinning his head with shame at today's game ads.
In slow motion.
Hey at least it isnt 'teh NewPlayStationExperience'
oh god I am glad someone sees game advertising like me
Sega at least is trying to do a bit of cheesiness on Sonic Unleashed now. It tastes like the mid late 90s again baby
http://www.youtube.com/watch?v=nwPR2X8zbwE
It absolutely is. I don't know if you were being sarcastic or not, but that's pretty entertaining.
@ original post
They're just trying to distract us from the fact that there was only one worthwhile PS3 exclusive. Also, them promising that '08 was the "year of the Playstation" was a lot of bull. The only thing my PS3 will be doing is playing Wall-E and the Dark Knight this Holiday season.
I am also guessing that this kid was taking the trash out but is watching a billboard shown in the reflection? Or maybe they are saying there is a race exploding into the city he's in? That's just stupid...
Anyway it's in the relfection on the lower left corner of the screen. Take a look if you haven't seen it.
Pretty subtle commercial.
We notice that Sony do not want to sell PS3 to the childrens...
for a moment i was expecting that damn harry Potter trailers Sound ... tu tum rum rum run rum..
Perhaps you would approve of the commercials if there was more Sonic the Hedgehog in them?
(in before the neckbeards point out that Sonic is a Sega property)
http://www.youtube.com/watch?v=sQwdveAJVnw
"I AM THE WOLFMAN, I hate being bored and I can punch suns!"
Those adverts are utter wank.