Yeah, I noticed all those Buzzed! ads. But it wasn't that much of a bother. Looked like it belonged in the confines of the game. It's on a billboard. At least we didn't see "The King" from Burger King as a character.

Come to think of it that would be cool to blow his ass up!

does that sign in the screenshot really say "man hole"?

Ads need to die.

i think brainderailment's idea is brilliant actually. Fits any gamer stereotype perfectly, and hopefully Sony would tell us how often people fly into that sign over and over again

Pain almost seems like Sony's first foray into micropayment / advertising rape. Fair enough if the price is suitably lowered but $10 seems a bit much.

Yeah, in certain games it would make it seem more real, but thats the thing Reality isn't that great, If a designer wants to make a world, having fake advertisements and brands can really add to the flavor (think Bioshock and GTA) And while AXE chicks sounds bad-ass, remember, for every set of tits your gonna get a billboard for Plomox, the new restless leg syndrome pill

Guess Sony needs to make money off of the PS3 somehow.

Personally I welcome our new corporate overlords, without whom I would have no idea which product families add active synergy to my lifestyle.

Besides, the gaming companies had to raise their product from $50 to $60 this generation to pay for the slew of marketing execs figuring out new and exciting ways to rebrand digital real estate in a way to maximize sponsorship throughput to a targeted demographic.

I just made that up and its so much bullshit its probably an actual marketing term. I guess if there is cash involved in polluting video games with adds, I may as well be on the moneymaking side of evil.

so that's where all their research goes into.

@Ritalin Twitch: Great Simpsons reference.

Like the others, I don’t mind the ads so much in this case, because they make the city look more like, well, a city. But if I see a Nike billboard in Killzone 2, somebody’s getting his head cut off.

@Dale North: Sony’s plan for in-game ads starts with Pain

I see what you did there, and I like it. Double entendres rock.

I agree with those that say that in some games real life advertising will only add to the realism but this _is_ a slippery slope. Say the new Gran Tourismo does this and people will buy that like mad. The marketing department might think that advertising in games will work (even though GT is one of those games that advertising adds to the game) they will plaster it all over other games where it wouldn't fit well at all... And knowing the typical gamer, once Halo 4: Super hyper advertising edition or some other hyped game comes out , they'll buy it anyway and swallow the advertisement pill. After seeing that they can sell the game with ads full price they'll add advertising in every game and the only way to get them to stop then is to stop playing games as a protest and let them know it's because of advertising. Off course some of us will do that but the average gamer just wants to get his mits on Halo 5: so much advertising it hurts edition.