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Sony's Peter Dille sees bleak future for HD-DVD; blasts 360's 'staying power' photo

In one of the strongest attacks on Microsoft we've seen yet, Sony's VP of Marketing lashed out at the Xbox 360 and HD-DVD in one fell swoop during an E3 interview with Gamasutra. He started it off with a prediction that HD-DVD will be obsolete in just a few months, but it was the following quote that looks to be the real "money shot" of the interview:

"With the Xbox 360 you've got an inconsistent design, some have a hard drive, some don't, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a ten-year product? And by the way it doesn't even work. Do they want to be selling it for ten years and refurbishing them all for ten more years? I don't think that's a ten-year product. You could disagree with me, or they could disagree with me, but I'd put that up against the PS3 any day."

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61 comments | showing # 1 to 50
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next 50 comments

Kif 's Avatar - Comment posted on 07/15/2007 16:32
Kif
Relax guys, the WAAAAAAAAAAHmbulance is already on the way.
Holyetheline's Avatar - Comment posted on 07/15/2007 16:33
Holyetheline
F Blu-Ray.
Altair78's Avatar - Comment posted on 07/15/2007 16:44
Altair78
Wow... just, wow. If anything, they have balls. I hope someone is recording all the sh*t-talking Sony is doing. When the holidays hit, they will need this brought back to the world as an "I TOLD YOU SO!" if they succeed, or an "Ah, SH*T!!!" if they fail some more.

I'll admit, though I'm a big fan of all three big hitter, I'm a Sony man first and formost, so I hope they do alright come the holidays...

but again... wow
HawtPawkitHero's Avatar - Comment posted on 07/15/2007 16:47
HawtPawkitHero
They go down swinging...
nycexc3's Avatar - Comment posted on 07/15/2007 16:48
nycexc3
you know it kinda pisses me off that people are saying no ones buying the PS3 because its too expensive...its not really that bad, i suppose for the general public (aka: wii people). if i really WANTED a ps3 id get one. its really the lack of commitment from sony, it just seems as though theyre not real gamers...while microsofts jamming out on rock band and nintendos bouncing virtual soccer balls off their heads...sony walks around in "HOME" talking to fat ugly chicks and roasting weenies. it just feels better to buy a console from people who actually like games too. i mean, do you really think everyone at sony can resist playing some gears of war or halo 2 once in a while on the near perfect live? yes...because they dont play videogames. good ones anyway.
Ignignokt01's Avatar - Comment posted on 07/15/2007 16:52
Ignignokt01
god i hate sony
Magesx's Avatar - Comment posted on 07/15/2007 17:01
Magesx
God I hate it when one company say that they're better than another company.

ps sony is stoopid
FingersTehHand's Avatar - Comment posted on 07/15/2007 17:02
FingersTehHand
Hey, the DVD isn't even obsolete yet.
mrsamuel's Avatar - Comment posted on 07/15/2007 17:05
mrsamuel
Sony...seriously.

Shut.

Up.

Just shut up. Stop talking. All of you. Stop talking, release good product, and stop talking.

Please stop talking. Do yourselves and the industry a favor.

Shut up.
hbcumber's Avatar - Comment posted on 07/15/2007 17:08
hbcumber
@FingersTehHand

I suppose Sony would know, they have a good working knowledge of obsolete formats

can anyone say Betamax. Or Minidisk for that mattter
Gameboi's Avatar - Comment posted on 07/15/2007 17:10
Gameboi
@FingersTehHand and @hbcumber

So true!
Genfuyung's Avatar - Comment posted on 07/15/2007 17:11
Genfuyung
lol at the fact he thinks hd dvd will be dead in a matter of months. What an idiot. Christ I hate sony.
OutrageousToob's Avatar - Comment posted on 07/15/2007 17:13
OutrageousToob
Sony = Retardfest
Altair78's Avatar - Comment posted on 07/15/2007 17:16
Altair78
Wow, with all the beatdowns this thread is giving Sony, I feel scared to show my name around here being a Sony fan and all...

Please don't kill me...
hbcumber's Avatar - Comment posted on 07/15/2007 17:17
hbcumber
@ Altair78

It's easy really

Love the product

Hate the Company
Altair78's Avatar - Comment posted on 07/15/2007 17:20
Altair78
I'm just trying to have faith that someone in Sony knows what the hell they're doing. I love the product, really... and when people kept saying "Too expensive this, PSP sucks that, etc etc buy a Wii", I held my ground (though I love all 3 consoles) and said "In due time". When E3 hit, and they had their press conference be all cool and sh*t, I was like "Alright, finally... I can breath again and I see a PS3 in my future".

Then they open their mouth... and my faith in their intellegence falls below the clouds again.

You're killing me Sony... you're killing me.
HarassmentPanda's Avatar - Comment posted on 07/15/2007 17:24
HarassmentPanda
Betamax and Minidisc... Why stop there? How about a little format called UMD.
Cyberxion's Avatar - Comment posted on 07/15/2007 17:25
Cyberxion
I think that those who balk at the PS3's price do so because spending $600 for a gaming console isn't all that attractive prospect when one considers the lack of compelling software available for it.

A console is only as good as its games, and including as many nifty ancillary features as possible in the PS3 isn't going to make up for a lack of worthwhile games to play on it.
In the context of the PS3 vs the 360, nobody cares about Blue Ray and how it may or may not be beating HD-DVD. We gamers just want to play games, and that's an area that Sony definitely needs to work on improving. Until they do, I don't think that they ought to be running their mouths like this.

Sony, a little humility goes a long way. Get your shit together, and then maybe people won't think you douche-bags when you say shit like this...
hbcumber's Avatar - Comment posted on 07/15/2007 17:27
hbcumber
@HarrassmentPanda

You would have to be very cynical indeed to believe that Sony forces their own formats (UMD and BluRay) through their consoles.

Oh wait, I am very cynical

mo0man's Avatar - Comment posted on 07/15/2007 17:42
mo0man
Altair, I don't think anybody really minds you posting... they don't even have to read your posts to be entertained...
Altair78's Avatar - Comment posted on 07/15/2007 17:47
Altair78
@ Cyberxion

Hmmm, guess I'm looking at things a little differently than a lot of people. I actually saw what Sony was sitting on, in my opinion while others were strictly games and games only.

Granted, you have every right to what you say since that is what you want, and in that aspect you'd be right. I'm not knocking on anyone, for I'm a gamer myself. But when someone comes out with a product and calling it an entertainment center, or constantly say what it's trying to do, which is have a machine that does multiple things and whatnot (ie. not just play games), I can give people like Sony a little more benifit of the doubt. They said, or at least the impression I got from them, is that the PS3 is supposed to do "everything" for you living room entertainment-wise... I don't think anyone can get that in one shot really... <more>
Ritalin Twitch's Avatar - Comment posted on 07/15/2007 17:49
Ritalin Twitch
My conspiricy theory on the matter is that if bluray becomes the next DVD standard, the PS3 failing as a console will be peanuts in comparison to the revenue made off of bluray movies selling.

So its really a two pronged attack. If the PS3 becomes the videogame and movie standard, cha-ching. If it becomes either the videogame or movie standard, thats win for sony too, but I have a feeling they would rather have bluray become the dominant movie format because (and this is just my guess) alot more payola is made on movies than videogames, and sony would get a slice of that for each movie using their disc format.

Probably just my conspiratorial rantings tho. Enjoy your blurays
Altair78's Avatar - Comment posted on 07/15/2007 17:51
Altair78
But, on the otherhand, if Sony expects to sell thing, they have to please the consumer... which is us. Throwing predictions like that is pretty bad, and only makes less people wanna buy your product.

I always give a little more slack to people that say their trying to do something and people beat on them for... well... trying to do that something since it 's not EXACTLY what they want. As I've said in many forums, this is a little similar to how PS2 and PS1 started, and since I give those last two systems a good amount of time before giving them the Chuck Norris beatdown (without being dissapointed in the end), I'm going to do the same for PS3. And that, ladies and gentlemen, is my humble opinion.

As for what this current thread is about... yeah... I agree...

SHUT UP SONY!!

<Yes, I try not to be too bias... lol>
Altair78's Avatar - Comment posted on 07/15/2007 17:54
Altair78
<Wow, can my spelling and grammer be any more horrible? I gatta slow down on my typing...>
Copyright 2008 Agent Chieftain's Avatar - Comment posted on 07/15/2007 17:56
Copyright 2008 Agent Chieftain
Hey, Sony.

See the PS2?

Do that again. I like that.
cerebral assassin's Avatar - Comment posted on 07/15/2007 17:59
cerebral assassin
@HarrassmentPanda

UMD.. ouch.

LOL
WinkingEyeAlcoholSuggestion's Avatar - Comment posted on 07/15/2007 18:14
WinkingEyeAlcoholSuggestion
This reads like an angry fanboy post.
THE ROADIE's Avatar - Comment posted on 07/15/2007 18:14
THE ROADIE
That looks to me like desperation on Sony's part
Altair78's Avatar - Comment posted on 07/15/2007 18:18
Altair78
@ Winking... er... etc.

All posts/forums read like pissed fanboy posts when it revolves around these console wars.
Promagnum's Avatar - Comment posted on 07/15/2007 18:18
Promagnum
This isn't aimed at anyone.

But I'm willing to bet that the winner of the High Def DVD war is HD-DVD just for its name alone. HD-DVD is simple, it coincides with DVD and I don't see the ever growing acronym trend allowing for a 'Blue-Ray' product name to infiltrate its system.
They're both the same size discs, both need compressed HD footage to meet the size standard for the disc. Just different companies and a different reading/writing format.

This is just my estimate as I could really give a flying fuck about the entire HD DVD sham.
Jake Clarke's Avatar - Comment posted on 07/15/2007 18:22
Jake Clarke
a classic case of a slagging war between companies
deiga-the-semivaliant's Avatar - Comment posted on 07/15/2007 18:22
deiga-the-semivaliant
Promagnum:

Remember when everyone was saying that the PS3 would sell simply because it has the words Playstation in it?

Yeah, the consumer isn't THAT stupid.
WinkingEyeAlcoholSuggestion's Avatar - Comment posted on 07/15/2007 18:24
WinkingEyeAlcoholSuggestion
@Altair78

true, true...but I guess I'm more used to subtle jabs at a company rather than all out verbal attacks. It might be just my dumb opinion, but I believe companies should really be more civil in regards to each other. This really reflects bad on all parties involved.
Promagnum's Avatar - Comment posted on 07/15/2007 18:28
Promagnum
deiga-the-semivaliant :

People, are that stupid.

WinkingEyeAlcoholSuggestion's Avatar - Comment posted on 07/15/2007 18:29
WinkingEyeAlcoholSuggestion
@Promagnum

I was in same camp of thinking, that HD DVD would sell on the merits of it's name. Honestly, though, I could care less about either. But I was also reluctant to give up VHS. and I still play SNES. and my vinyl collection is MASSIVE.
Promagnum's Avatar - Comment posted on 07/15/2007 18:30
Promagnum
@WinkingEyeAlcoholSuggestion

Save the vinyl!
Altair78's Avatar - Comment posted on 07/15/2007 18:34
Altair78
@ Promagnum

That picture is worth a thousand "Doh!"s.

I concur...
PiKo's Avatar - Comment posted on 07/15/2007 18:49
PiKo
All I ever hear out of sony now is that everything they do is a ten year product.
GatsuTheBerserker's Avatar - Comment posted on 07/15/2007 19:03
GatsuTheBerserker
Promagnum...that is one ugly -- it. Does it have a gender?
Bricfa's Avatar - Comment posted on 07/15/2007 19:07
Bricfa
WOW shitload of fanboys in this thread. I am a bit of a sony man my self, but jeez guys its not like MS and nintendo never Bash Sony.Bashing is part of the industry get over it.

OH and to those saying BR will fail B/C other sony formats have failed. Just take a look at sales charts. looks like it is doin fine to me.
Sharpless's Avatar - Comment posted on 07/15/2007 19:14
Sharpless
That's not "having balls." That's called being desperate and lacking the intellect and resourcefulness to do anything but throw rocks at the people who are doing things better than you.

What the fuck? Are we a bunch of fucking 10-year-olds on the playground, Sony? Seriously, you want to show up Microsoft, beat them. Do better than them. Calling them names and claiming how much they suck just makes you look like a pathetic twat. There's no room for that shit, you little jerks.
Monte's Avatar - Comment posted on 07/15/2007 19:28
Monte
HD-DVD dead in a few months... no, seriously doubt it; i don't think the tech could phase out that fast... but it will probably be the one to die... Really, Just because Sony failed with it's past formats doesn't mean it will fail with this one... Really when you look at all the information Blu-ray is clearly winning... if i recall, it is much larger than HDDVD, it is selling better and it has much more major studio support (out of the 8 major studios, blue-ray has 3 or 4 exclusive studios while hd-dvd only has 1) and more exclusive computer support... Grant it HD-DVD may have support from porn, which played a huge role in beta vs VHS, but unlike the 70's and 80's, porn is currently widely available in poeple's home (ah the internet); so i would doubt it would be much of a player this time

Really, how long will Universal stay exclusive before it decides to multi-platform with Blu-ray? All things considered, i think it's only a matter of time...
Hell, even Microsoft doesn't have much to loose from switching to Blu-ray... since the HD-DVD is an add on, MS can just make a blu-ray add on... Sure, current owners of the HD-DVD add on will be pissed, but MS already has their money... MS will probbaly gain in that those who don't own one will now have the choice of either format... a choice that i think many would like to have
(possibly one reason for making HD-DVD an add on instead of built in... one it lowers the 360 price... two, damage control should HD-DVD loose)

WinkingEyeAlcoholSuggestion's Avatar - Comment posted on 07/15/2007 19:36
WinkingEyeAlcoholSuggestion
@Monte

Absolutely correct. my neighbors still swear by Betamax.
SniperFodder's Avatar - Comment posted on 07/15/2007 19:44
SniperFodder
I just came back from the lake, so I'm a little late to the game. I'd just like to say like I've said before, Peter Dille is a dillhole. Actually I called him a douche' bag, but you get the general idea...

Its got teh bloo rayz!
Altair78's Avatar - Comment posted on 07/15/2007 19:46
Altair78
Ah Monte, another smart person in the forums...

I couldn't have said it better myself... even though I've said the same round about thing for almost a year now.
stevenjazz787's Avatar - Comment posted on 07/15/2007 19:53
stevenjazz787
Um, PS3's aren't selling (I own one, but only for a few games, student loans FTW). Xbox360's do break and are costing MS BILLIONS more than they are making.

(repairs+marketing+manufacturing+buying exclusives=BILLIONS, 11.6 million consoles X$400=$464,000, 5.8 attach rate = 4 billion revenue

4 billion - 90% to publishers/manufactures/retail stores = 400 million off of software revenue.

6 million live users at $50 = 300 million

Gross revenue is just over a billion)

Sony will drop the price of the 80GB too, but guess what it still won't be enough. Sony and MS are both losing.

I sure hope money fights are fun, because investors will not be happy after another year of this.
stevenjazz787's Avatar - Comment posted on 07/15/2007 19:54
stevenjazz787
sorry gross revenue off of consoles is $4.64 billion... still they were losing money per system to build them until recently.
Altair78's Avatar - Comment posted on 07/15/2007 20:19
Altair78
I feel MS and Sony aren't losing that much. It's not like they ONLY make game consoles...
HarassmentPanda's Avatar - Comment posted on 07/15/2007 20:24
HarassmentPanda
No way is 6 million live users at $50 correct. I'm pretty sure the 6 million live users statistic includes silver members.
Sharpless's Avatar - Comment posted on 07/15/2007 21:05
Sharpless
Actually, Panda, that statistic doesn't sound as unrealistic as you might think. I wouldn't mind seeing official numbers, though.
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