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Damn it Sony. How in God's name did it take you this long to come up with a good ad campaign? *Sigh* Well, at least now that you've found one you're milking it for all that it's worth, and you're milking it really well. On Friday Playstation Blog revealed the next ad in the "It only does everything" ad campaign and it is once again hilarious.

This one focuses on the awesomeness of the Blu-ray player within the mighty PS3 and how it could appeal to those of a more elderly age. Kevin Butler, the Sony "rep" in all the ads, nails it again. While I think I still find the price drop rumor commercial to be the funniest (and not just because Destructoid is in it) this one is definitely a fantastic addition.

STICK.








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Matthew Razak is Destructoid's Associate editor and co-founder of film site Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife. Likes Games! Movies! Hats! Meet the rest of the team



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62 comments | showing # 1 to 50
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linuxguy's Avatar - Comment posted on 11/22/2009 08:07
linuxguy
whatever they are paying this kevin butler guy, it's worth it
Jon B's Avatar - Comment posted on 11/22/2009 08:11
Jon B
No advert will ever come close to the one with Dtoid in it though.

Just because.
Crimsondramon's Avatar - Comment posted on 11/22/2009 08:12
Crimsondramon
STICK ಠ_ಠ
FalconReaper's Avatar - Comment posted on 11/22/2009 08:14
FalconReaper
WITH A STICK.

Words can't describe how funny that is.
Monodi's Avatar - Comment posted on 11/22/2009 08:23
Monodi
Sony is gaining the territory of how cool Nintendo ads used to be. I wanna see more.
mistic's Avatar - Comment posted on 11/22/2009 08:25
mistic
this is a fucking brilliant ad :-)
Strandli's Avatar - Comment posted on 11/22/2009 08:30
Strandli
STICK!

I like the text in the end of these commercials. One of the gray lines say "One nighters" and another "Epic Fun".

Great ads
catsithx's Avatar - Comment posted on 11/22/2009 08:36
catsithx
To funny now a few more games would be nice. Yeah I am greedy. With a stick. *runs around and beats people with a stick.*
Static Jak's Avatar - Comment posted on 11/22/2009 08:39
Static Jak
Keep this up Sony. With a stick!
zombiekiller13's Avatar - Comment posted on 11/22/2009 08:52
zombiekiller13
Nice job, Sony.
GoldenGamerXero's Avatar - Comment posted on 11/22/2009 08:57
GoldenGamerXero
So they've finally realised that white rooms, Nazi apologists and penis thumbs are no match for actual entertainment?

THANK GOD! with a stick...
Wedge's Avatar - Comment posted on 11/22/2009 08:57
Wedge
Oh man, it's the old school robot "Playstation" voice. I love that thing.
covah's Avatar - Comment posted on 11/22/2009 09:09
covah
This ad campaign isn't new. They started this with the release of MLB 09 The Show back in fucking March or something. It was Dustin Pedroia and that guy going back and forth, then they had Pedroia's agent, coach, yankees fans, shit like that. They were awesome but barely shown.

Glad they've stuck now, so much better than that fucking crying baby in a white room... and Saliva
Onlineatron's Avatar - Comment posted on 11/22/2009 09:15
Onlineatron
@GoldenGamerXero

The Nazi ads were fan made and nothing to do with Sony.
GoldenGamerXero's Avatar - Comment posted on 11/22/2009 09:22
GoldenGamerXero
@Onlineatron

Seriously? Good but if the other two are real you can probably see why I didn't put it past them.
KypFisto's Avatar - Comment posted on 11/22/2009 09:24
KypFisto
These ads are pretty sweet. I think it's money well spent for Sony.
Strife381's Avatar - Comment posted on 11/22/2009 09:26
Strife381
I lol'ed, good job
16bitmonster's Avatar - Comment posted on 11/22/2009 09:43
16bitmonster
STICK!
BluDesign's Avatar - Comment posted on 11/22/2009 09:51
BluDesign
But... but, I have a thing where I...
Andy Nix's Avatar - Comment posted on 11/22/2009 09:57
Andy Nix
That was awesome. I do enjoy the blu ray player.
Cupcakes's Avatar - Comment posted on 11/22/2009 10:21
Cupcakes
kevin butler is awesome. i wish he was still trolling people in Scare Tactics, but these commercials are fine too.
Xzyliac's Avatar - Comment posted on 11/22/2009 10:25
Xzyliac
Kevin Butler is the shit.
StingingVelvet's Avatar - Comment posted on 11/22/2009 10:32
StingingVelvet
These PS3 ads are very, very good on the whole. If they had these ads at launch with a $400 model the gaming industry might look a lot different right now.
Elsa's Avatar - Comment posted on 11/22/2009 10:38
Elsa
Yeah, I agree that they've finally nailed a perfect advertising campaign! I think they finally "grew up" and realized that it's not kids buying PS3's and it's not people on drugs (who else could those baby ads be aimed at)... it's average people.
... now if only they could do the same for their PSP ads.

(and yeah, the Sony Rep guy is AWESOME!)
Brolsen's Avatar - Comment posted on 11/22/2009 10:43
Brolsen
Who's Kevin Butler?
Zombutler's Avatar - Comment posted on 11/22/2009 10:53
Zombutler
Kevin Butler is a cool guy, but I prefer Zom butler.
liam2015's Avatar - Comment posted on 11/22/2009 11:04
liam2015
These ads are some of the greatest/most effective I have ever seen. If I didn't already own a PS3, these ads would have pushed me to get one by now.
Pussmangus's Avatar - Comment posted on 11/22/2009 11:08
Pussmangus
if it does it all, why doesn't it play my DS games :(
Jon B's Avatar - Comment posted on 11/22/2009 11:25
Jon B
@Pussmangus
Get a non-slim, install Linux and use no$gba. Aha!
CodeFire's Avatar - Comment posted on 11/22/2009 11:28
CodeFire
I like how hes eating her lunch while talking about free stuff. I love this new advertising campaign!
Adrock's Avatar - Comment posted on 11/22/2009 11:47
Adrock
I agree - this is an awesome ad. The sony rep dude is great.
Darren Nakamura's Avatar - Comment posted on 11/22/2009 12:23
Darren Nakamura
Give 'im the stick--DON'T GIVE 'IM THE STICK! OHHHHH!
funran's Avatar - Comment posted on 11/22/2009 12:34
funran
wow that was great lol!!
Threaded's Avatar - Comment posted on 11/22/2009 12:53
Threaded
God I love that Sony rep guy.
DV2FOX's Avatar - Comment posted on 11/22/2009 13:16
DV2FOX
With a STICK....
ace of knaves's Avatar - Comment posted on 11/22/2009 13:31
ace of knaves
That poor old woman is watching Transformers 2, the kid is right to be concerned. Frankly, a stick would be an improvement.
TheCleaningGuy's Avatar - Comment posted on 11/22/2009 14:27
TheCleaningGuy
These are much better than the PS3-as-black-octopus ads.
NoMoneyLeftBoy's Avatar - Comment posted on 11/22/2009 14:30
NoMoneyLeftBoy
Nah, Sony still has things to learn from Sega.



oh.
Brolsen's Avatar - Comment posted on 11/22/2009 15:10
Brolsen
Pussmangus: if it does it all, why doesn't it play my DS games :(

Or play my PS2 games.
's Avatar - Comment posted on 11/22/2009 15:30
Diyana
@brolsen

mine plays my ps2 games! ;P
Bluefusion's Avatar - Comment posted on 11/22/2009 15:33
Bluefusion
I enjoy the subtle cleverness of him saying how old people like free stuff as he starts to eat the food of the person on the desk next to him.
Bluefusion's Avatar - Comment posted on 11/22/2009 15:34
Bluefusion
er...eats the food on the desk that belongs to the person next to him.
Brolsen's Avatar - Comment posted on 11/22/2009 15:40
Brolsen
@PokeyStaples

yeh I've got a ps tripple slim edition. :<
necrozen's Avatar - Comment posted on 11/22/2009 15:40
necrozen
These are really good. I actually look forward to new ones.
Q27's Avatar - Comment posted on 11/22/2009 15:46
Q27
These are good ads. Good job wee Sony-boy.
Maniac's Avatar - Comment posted on 11/22/2009 16:27
Maniac
I'd rather have a PS3 thats guaranteed to play PS2 games so I can sell my old PS2.
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