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Sony's new PS3 ads upset Nigeria (that's racist!) photo

Oh Sony, you and your international PR disasters!

You've all doubtless seen Sony's new ad campaign that pokes fun at bloggers and Internet rumors. If you haven't, then Nigeria certainly has, and it's decided to be offended at Sony's use of the line, "You can't believe everything you read on the Internet. Otherwise, I'd be a Nigerian millionaire by now."

Of course, the line is a reference to one of the most famous grifts of all time, the "Nigerian Letter." We've all seen those emails where a supposedly rich man wants to transfer funds into your account from another country (traditionally Nigeria) and cut you in for a slice of his savings, provided he takes your bank details first. It's a stupid con, and one of the oldest of all time. Yet because people have nothing better to do, Nigerian officials made themselves upset.

"Nigeria remains a major investment destination and a country where most businesses thrive in trust, good faith, competence and integrity," rages Minister of Information and Communication Prof Dora Akunyili. "Nigeria also demands an unconditional apology from Sony Corporation for this deliberate negative campaign against the country’s image and reputation.

"The apology must be given the same measure of publicity by Sony Corporation in all channels where the unfortunate adverts were aired."

Seriously. 

I wish people would grow up and learn to accept a harmless joke as a harmless joke. Sony clearly was making fun of a very real, very famous scam. Nigeria should demand an apology from the people who sent the emails in the first place, not from Sony. Mind you, a public apology could make for some brilliant new marketing.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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66 comments | showing # 1 to 50
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countingdown7's Avatar - Comment posted on 09/09/2009 08:04
countingdown7
I hope Sony ONLY apologizes AFTER Nigeria hunts down the source of those scam emails. And hang all those former princes! WTF, Nigeria has thousands of former royalty... I also hope that Sony's campaign is co-op.
Black Nexus's Avatar - Comment posted on 09/09/2009 08:05
Black Nexus
Oh f*ck off Nigeria,seriously it was a harmless joke.
Super Drybones's Avatar - Comment posted on 09/09/2009 08:06
Super Drybones
Someone needs a set of these
Sexualchocolate's Avatar - Comment posted on 09/09/2009 08:06
Sexualchocolate
They're not taking the piss out of Nigeria, they're taking the piss out of people POSING as Nigerians.

Fuck off Nigeria!

The "Major Investment Destination"...... in the 3rd world.
Chronic Logic's Avatar - Comment posted on 09/09/2009 08:10
Chronic Logic
Wait, they actually aired the commercial in Nigeria? Wut? Kinda dumb. If Nigeria helped purge these scammers then I'd be more inclined to side with the Nigerians.

Little known secret, Sony grows more powerful by feeding on the anger of people.
Thaliard's Avatar - Comment posted on 09/09/2009 08:12
Thaliard
Wow, it hurts whenever I hear news this incredibly stupid.
countingdown7's Avatar - Comment posted on 09/09/2009 08:12
countingdown7
Also, they changed the ad to "That's how WW 1 started."
That's a very subtle response to the scandal, no?
Chris Carter's Avatar - Comment posted on 09/09/2009 08:15
Chris Carter
Doesn't GTA IV make fun of Nigeria hardcore on their radio stations?
Daxelman's Avatar - Comment posted on 09/09/2009 08:16
Daxelman
It just had to be Nigeria.

If I say something, someone out there is going to take it, and then say I'm racist.

Oh wait, I'm black. IMMUNITY!

FUCK NIGERIA. START PRINTING MOVIES ON HIGH CAPACITY DVD'S and maybe I'll give sympathise with your bullshit.

SOUTH AFRICA FO LYFE. (Not Really, but hey, lions)
mabman's Avatar - Comment posted on 09/09/2009 08:18
mabman
considering how many ps3's were sold in Nigeria(which is probably 5-8 ps3's); I don't think Sony has to worry about apologizing
Hoss's Avatar - Comment posted on 09/09/2009 08:19
Hoss
@countingdown7

i noticed that too and wonder if it was changed for this reason but i did see it last night so i wonder if sony doesnt care

what if ironically this was how world war 3 started
Monodi's Avatar - Comment posted on 09/09/2009 08:21
Monodi
Disney should buy Nigeria.
Gyrael's Avatar - Comment posted on 09/09/2009 08:28
Gyrael
Are you shitting me?

I hate people.
Bourrask's Avatar - Comment posted on 09/09/2009 08:29
Bourrask
Doesn't the Nigerian Government have e-mails or anything ? Let's all transfer them the spam, that oughtta give them a clue.
Your Moms Hot Lover's Avatar - Comment posted on 09/09/2009 08:29
Your Moms Hot Lover
lol@monodi. well played sir.
Shadowiii's Avatar - Comment posted on 09/09/2009 08:31
Shadowiii
Have you ever tried to sell electronics on eBay? Last time, Nigerians constantly kept "Buying it now" and then not paying or trying to pay with scam pay-pal addresses, making me have to relist the item and ask eBay for a refund. They refunded most of it, but ultimately I had to pay like $30 out of pocket for the listings they screwed up.
So yeah, Nigeria is a hell-hole, and screw 'em.
Emrah's Avatar - Comment posted on 09/09/2009 08:44
Emrah
I was about to start a multi million dollar venture in Nigeria, but thanks to Sony's ads, I'll be taking my business elsewhere! Thanks Sony, for talking me out of this multi million dollar deal, all because your wonderful and informing advertisement about Nigeria. The whole ad was about Nigeria, wasn't it?
Sean Daisy's Avatar - Comment posted on 09/09/2009 08:44
Sean Daisy
The British Dentistry Association and the American Dietary Association eagerly await the outcome of this demand.
JustLikeBuck's Avatar - Comment posted on 09/09/2009 08:56
JustLikeBuck
Sony need only say 4 words: "Dear Nigeria, Fuck you."
Super Drybones's Avatar - Comment posted on 09/09/2009 08:58
Super Drybones
Wonders how many times people checked their spelling of "Nigeria".
KrazyKraut's Avatar - Comment posted on 09/09/2009 09:09
KrazyKraut
omfg they should stfu. why they cry? its a corrput country and everyone can be a millionaire there except the poor Nigerian citizens.

And next time Sony says "You can't believe everything you read on the Internet. Otherwise, I'd be a North-Korean dictator without atom missles."

And then? Nothing.
Magesx's Avatar - Comment posted on 09/09/2009 09:14
Magesx
Wow.
matrixdude171's Avatar - Comment posted on 09/09/2009 09:18
matrixdude171
lol, like Nigeria actually matters. Sadly, the economy of Africa is truly just that bad.
Tendonin's Avatar - Comment posted on 09/09/2009 09:24
Tendonin
I'd feel bad for Nigeria if I didn't get a bunch of Nigerian spam emails every damn time I try to sell something. Makes me want to watch District 9 again. *POP* Goes the Nigerian
PappaDukes's Avatar - Comment posted on 09/09/2009 09:45
PappaDukes
That header image is wicked awesome!
Solid Squirrel's Avatar - Comment posted on 09/09/2009 09:49
Solid Squirrel
Whoa, hey, I'm trying to go to sleep here. I don't need Faustian-level imagery foisted upon me in doing so.
BattyAdroit's Avatar - Comment posted on 09/09/2009 09:49
BattyAdroit
This one of my favorite Nigerian email scam-related websites. I suggest you check it out for the lulz. http://www.419eater.com/
bluerei's Avatar - Comment posted on 09/09/2009 09:56
bluerei
Sony can officially apologize by sending their bank account information to Nigeria.
mxdirector's Avatar - Comment posted on 09/09/2009 10:17
mxdirector
how was this complaint get known about?
surly any email from nigeria is automatically marked as spam and thrown in to the trash folder.
Naim Master's Avatar - Comment posted on 09/09/2009 10:19
Naim Master
@bluerei
This.
Trebz's Avatar - Comment posted on 09/09/2009 10:46
Trebz
I want to say something clever, but I can't.

This is just too stupid.
KINGof210's Avatar - Comment posted on 09/09/2009 10:48
KINGof210
Really?!

*sigh*
JynxShot's Avatar - Comment posted on 09/09/2009 10:55
JynxShot
They want Sony to apologize, but first they need help transferring some money into Sony's account (for which they will give them a gift of $10 million!), and they just need your account information and social security number, Sony! Please, help a prince in need!

Regards,

James, Prince of Nigeria
Kyle MacGregor's Avatar - Comment posted on 09/09/2009 11:07
Kyle MacGregor
@Chronic
They aired it on the internet, and Nigerians speak english mostly.
GoatRoyale's Avatar - Comment posted on 09/09/2009 12:25
GoatRoyale
The fact that the Nigerian gov't thinks a Sony ad paints them in a bad light is hilarious. How about the fact that the 419 scam actually makes up a sizable chunk of the country's economy and is carried out, primarily, by college-educated Nigerians with operations large enough to warrant having their own office buildings? Doesn't THAT give the country an image problem?

Oh no, what am I thinking? Silly me, it's an offhanded comment by a vidja game company that's making everyone stay the hell away. Of course!
DGX Goggles's Avatar - Comment posted on 09/09/2009 12:29
DGX Goggles
They can have their apology as soon as their people start showing some class on a regular basis.
Los255's Avatar - Comment posted on 09/09/2009 12:32
Los255
lol
Joanna Mueller's Avatar - Comment posted on 09/09/2009 12:41
Joanna Mueller
I think the real question we are all tiptoeing around here is what does Sony have against Nigeria? Why else would they have chosen such a popular and widely known internet scam that just happens to make a passing reference to that particular country? Surely not just because their audience would get the joke, that would be too obvious. Damn you Sony, what are you hiding?
Darren Nakamura's Avatar - Comment posted on 09/09/2009 12:47
Darren Nakamura
I agree, it's not Sony's fault that the age-old Nigerian scammers exist.
GoldenGamerXero's Avatar - Comment posted on 09/09/2009 12:55
GoldenGamerXero
My parents are from Nigeria and they love that place to bits but all they could do was laugh at this =]

@Cadtalfryn

And crazy talk! Amirite!
Sanious's Avatar - Comment posted on 09/09/2009 13:20
Sanious
I hope Sony doesn't respond at all or even give an apology.
-PL-'s Avatar - Comment posted on 09/09/2009 14:09
-PL-
Fuck Nigeria.
DinnertimeNinja's Avatar - Comment posted on 09/09/2009 14:17
DinnertimeNinja
Ridiculous.

My girlfriend did some graphic design work for a girl from Nigeria who tried to send money through PayPal from Nigeria but PayPal has just disavowed ALL transactions featuring a location of "Nigeria" from either end (buyer OR seller).

This isn't a problem with Sony, Nigeria. The entire world knows you're the home base of thousands upon thousands of scammers. Either do something about it on your end or just accept that everyone is laughing at you.
stevenxonward's Avatar - Comment posted on 09/09/2009 14:58
stevenxonward
I say we find Dora Akunyili's email and spam him the "Nigerian Letter" 'til he gets the joke.
ace of knaves's Avatar - Comment posted on 09/09/2009 17:51
ace of knaves
But they didn't protest District 9, which makes them all look like psychotic voodoo-practicing cannibal gangsters?
Lord The Night Knight's Avatar - Comment posted on 09/09/2009 23:15
Lord The Night Knight
"They're not taking the piss out of Nigeria, they're taking the piss out of people POSING as Nigerians."

This.
Bigbear's Avatar - Comment posted on 09/09/2009 23:45
Bigbear
Y'all are a bunch of low intelligent life forms. I guess it would be ok for Nigeria to do an ad through their tourism department and tell their audience not to go to any white dominated country because "we all know they are all a fucking bunch of redneck racists pigs". It is okay to condemn the 150 million people living in nigeria because you know for a fact that they are all fraudsters? I have never seen a bunch of unitelligent group of people with such a low 1Q gathered in one place. So because Most mafia gangster originated from Italy, all Italy is a gangster state?? Fuck you genetic mistakes!! I am a very proud American BUT will never stand for injustice no matter who is the victim...AND JIM STERLING...you should moderate...not poison your readers with your views and not expect this time of vernom to innocent folks around the world.
Kalmah's Avatar - Comment posted on 09/10/2009 02:26
Kalmah
What the hell? How did people from Nigeria even see the damn commercial in the first place? Christ...
DinnertimeNinja's Avatar - Comment posted on 09/10/2009 02:39
DinnertimeNinja
@BigBear,

Touchy much?

Everyone here seems to be on the same page that the Minister of Information of Nigeria is just overreacting. We're not condemning an entire country, we're annoyed with ONE MAN.

To DEMAND a full on apology for making a joke (and a funny and totally TRUE joke as well) is absurd.

And your likening of the commercial to another commercial calling Americans redneck racists is completely not relevant in the least. Sony didn't say anything bad about Nigeria itself, they referenced an internet phenomenon FEATURING Nigeria. Also, this isn't a tourism ad, and if a company in Nigeria wanted to make an ad for a product that made fun of Americans (even though Sony's DOESN'T make fun of NIGERIANS), no one here would give two shits about it.

You have no base in reality, chief.
Sean Daisy's Avatar - Comment posted on 09/10/2009 03:52
Sean Daisy
@Bigbear
It would be terrible if 'The Simpsons' and 'King of the Hill' were broadcasted worldwide, and parodied the mafia and rednecks. I don't know what America would do.

For future reference, next time you decide to judge everyone's intellect, don't exercise the kind of grammar usually reserved for scrawling on toilet walls. It takes a certain amount away from your integrity.
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