Quantcast
Sony's new philosophy is 'make.believe' - Destructoid

DestructoidJapanatorTomopopFlixist



Sony's new philosophy is 'make.believe'


9:20 AM on 09.03.2009
Sony's new philosophy is 'make.believe' photo



Sony has been going through a makeover ever since it announced the PS3 Slim. The PS3 logo has been redesigned, a new marketing campaign has been launched, and Sony itself has even given itself a snazzy new tag line. From now on, Sony's new corporate philosophy is "make.believe." That's some deep and meaningful sh*t right there.

"As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever," says Sir Howard Stringer, Sony CEO. "In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony."

Of course, this is also a very fitting new tagline for Sony, since half of what's come out of the mouths of its executives over the past three years has, indeed, been "Make believe."

Yes, the only reason I decided to write about this was to make that OH-so clever little joke.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Industry Bull

6:00 PM on 08.19.2014
Bungie ordered to return stock to fired composer Marty O’Donnell

In April, Bungie fired its longtime composer, Marty O'Donnell. O'Donnell, one of the remaining original Bungie employees, was responsible for the music in Halo and the upcoming Destiny. He claimed he was "terminated...more



5:00 PM on 08.18.2014
A Sacred 3 developer apologizes for the game

Sacred 3 wasn't a very well received game; I felt it was an average and uninspired hack-'n'-slash game with some terrible attempts at humor. Comments on my review either sided on "hey, it's not too bad in co-op," to "this is ...more



2:15 PM on 08.15.2014
The guy responsible for Xbox 360 banner ads says he's sorry

When I think of the dashboard on Xbox platforms, I think "ads, everywhere" -- but it wasn't always this way. In a blog post on Gamasutra, software developer Allen Murray writes about how he was "one of the people -- if not TH...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more