Sony has been going through a makeover ever since it announced the PS3 Slim. The PS3 logo has been redesigned, a new marketing campaign has been launched, and Sony itself has even given itself a snazzy new tag line. From now on, Sony's new corporate philosophy is "make.believe." That's some deep and meaningful sh*t right there.
"As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever," says Sir Howard Stringer, Sony CEO. "In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony."
Of course, this is also a very fitting new tagline for Sony, since half of what's come out of the mouths of its executives over the past three years has, indeed, been "Make believe."
Yes, the only reason I decided to write about this was to make that OH-so clever little joke.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
Likes
PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
52 comments | showing # 1 to 50
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
9:20 AM on 09.03.2009 | 
HAAAAHAHAHAHA!
Smells like vaporware...
Sony
mate.behind
They never get a break because they never give it one.
third.place
From Sterling at least.
'Cuz, I mean, Sony is the ONLY multinational conglomerate that has a corny slogan. Thus they deserve mockery.
That's EXACTLY what I said, didn't I? That's pretty much what this article said, that Sony was the ONLY company to have a corny logo.
Please, try not to be so sensitive over a company that doesn't even know you exist.
That Nasty Nick has really changed this time.
I threw up a little.
'Allo Ma.
The BEST jokes always require the most complicated setups.
For Sony loyalists? Impossible.
Before flames, I have both the Wii and a 360. Looking forward to getting a PS3 at some point. But Sony as a company (in terms of video games) is sometimes down-right idiotic (and that doesn't mean the others are exempt from that), to be honest.
make.money
Again, nobody said that.
Speaking of design, I don't think that slogan really suits Sony very well. Adobe, maybe, but not Sony. I guess they can just make.believe everything they do makes sense.
...wow, I've only seen that joke for two minutes and I'm already sick of it. XD
Marketing in general has hit the shitter. This is so irrelevant. I don't claim to be an expert but I can't imagine this doing anything for Sony. It'll die in a year or so.
Sony:
Like a rock
Tastes great, less filling
The silver bullet
What's in your wallet?
The best a man can get
Play. Laugh. Grow.
The best a man can get
Pardon me do you have any Grey Poupon?
"What is the FUCK is this?!"
classic...
at least we're free of sleazy infomercial style commercials of olde:
http://www.youtube.com/watch?v=35jGnZ-e3jc
make-believes that their in first place
SONY: The Next Step
SONY: Join the Future
SONY: The First. The Bold. The Best.
SONY: Open the Door
SONY: Believe
-------------------------------------------------------------
-------------------------------------------------------------
Sony
Make believes that they are in first place.
-------------------------------------------------------------
-------------------------------------------------------------
Does that make you feel any better?
Or were you talking to someone else?
make.believe= "win"
Then
company.sony = "nuts"
Seriously Sony... GET A NEW PR TEAM ALREADY.
If I wanted to play make-believe, I would go buy some paintball guns and run around in the bushes shooting my friends pretending I was in a war. Or... I would safety pin a towel around my neck and pretend I am a superhero.
My entertainment electronics are not supposed to leave me to make-believe, they are supposed to provide some ways for me to be immersed in shit that gets displayed on a screen.
ummmmmm all video games are make believe even if you are immersed, you are still making something believable to your sub conscious which is exactly what pretending does.
Are you actually holding a gun in COD hell no, are you actually killing real live people no way (only virtual people). Hence you are make believing.
I would say paintball is more real than video games as you actually hold a gun and shoot people with real ammunition........so please take a reality check on your self.
NO I'm not a Sony fanboy i actually have all consoles (i collect them) but please don't write stuff down and make yourself and the general gaming public look like pubescent fucks.
----------------------------------------------------------------------------
I am sorry to say this but, your comment isn't making you look good at all.
----------------------------------------------------------------------------
This new Sony slogan is corny and it really should have nothing to do with the console wars.