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Sony's insane marketing department strikes again: Absurd PS3 ad targets women photo

We ought to run a feature on Destructoid called "guess what the Sony advert is trying to f*cking say." We could also take bets on which class-A drug was being ingested while said advert was conceived.

Anyway, this latest in a long line of twisted brainwrongs seems to be aimed at women, although what it's trying to tell them is anybody's guess. Sony may be attempting to suggest that inside every fat man is a thin woman. I've tried using a system of mirrors to look down my throat and verify this, but so far the rumors are unconfirmed.

Our very own Niero believes that Sony is saying it's okay for women to play online via PSN because everyone simply assumes you're a fat I.T guy by default. Or perhaps it's not targeting women at all, but telling men that it's okay if they want to wear skimpy vests and pretend to be a woman -- but you must do it in the desert because then it's just between you and the tumbleweed. 

I can tell you one thing it's NOT saying though -- "buy a PlayStation 3." 

[Found on RedRabbit's CBlog]


Continue: More Sony stories





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62 comments | showing # 51 to 62

Funkiller's Avatar - Comment posted on 09/23/2008 08:10
Funkiller
Getch yo ass to Mars.
razerangel's Avatar - Comment posted on 09/23/2008 08:42
razerangel
It's obivously saying theyre going to be producing a ps3 slim. Either way every game site has this story on their site so how much press is this add getting? And more press = more awareness so either way the PS3 will be in your thoughts for the next few days.
Jaffacakelover's Avatar - Comment posted on 09/23/2008 08:58
Jaffacakelover
Thanks to the wonders of Digital Compositing, I'm hoping that model didn't have to stand there in a Russian Doll Fat Suit, being told to look artfully despondent and thinking "please let me be asleep - i'm dreaming this is for Vogue and shouldn't have watched The Biggest Loser before going to bed".
LionheartAce's Avatar - Comment posted on 09/23/2008 09:40
LionheartAce
Or maybe they're trying to say women are hardcore? That's what I gather from it.
Danmartigan's Avatar - Comment posted on 09/23/2008 09:50
Danmartigan
Dear Sony,

die in a fire.
king3vbo's Avatar - Comment posted on 09/23/2008 10:47
king3vbo
Well, its kind of hard to top thumbcock
ceark's Avatar - Comment posted on 09/23/2008 11:39
ceark
were it not an ad, it's actually a pretty cool image.
mix's Avatar - Comment posted on 09/23/2008 12:48
mix
@Funkiller

I lol'd HARD.
brainderailment's Avatar - Comment posted on 09/23/2008 15:57
brainderailment
Having carved up my share of fat guys, I can confirm that there is, in fact, no slim girls inside. Just various dark colored shapes, and goo.
TrailerParkJesus's Avatar - Comment posted on 09/23/2008 19:43
TrailerParkJesus
MUST... BUY... PS3...

OMG it's working!
The Amazing Shenazin's Avatar - Comment posted on 09/23/2008 23:53
The Amazing Shenazin
ads like these are meant to just get people talking that's all

like remember that PSP ad with the white woman grabbing the black woman? Sony knew that ad would get controversy and get them free advertising and it worked
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