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Sony's insane marketing department strikes again: Absurd PS3 ad targets women

7:33 PM on 09.22.2008, Jim Sterling 63 comments

Sony's insane marketing department strikes again: Absurd PS3 ad targets women photo
     Sony

We ought to run a feature on Destructoid called "guess what the Sony advert is trying to f*cking say." We could also take bets on which class-A drug was being ingested while said advert was conceived.

Anyway, this latest in a long line of twisted brainwrongs seems to be aimed at women, although what it's trying to tell them is anybody's guess. Sony may be attempting to suggest that inside every fat man is a thin woman. I've tried using a system of mirrors to look down my throat and verify this, but so far the rumors are unconfirmed.

Our very own Niero believes that Sony is saying it's okay for women to play online via PSN because everyone simply assumes you're a fat I.T guy by default. Or perhaps it's not targeting women at all, but telling men that it's okay if they want to wear skimpy vests and pretend to be a woman -- but you must do it in the desert because then it's just between you and the tumbleweed. 

I can tell you one thing it's NOT saying though -- "buy a PlayStation 3." 

[Found on RedRabbit's CBlog]


Next page: More PS3 stories




Steel Squirrel's Avatar
Steel Squirrel at 09/22/2008 19:40
It's for everyone? I don't know... that shit is retarded.
grafkhun's Avatar
grafkhun at 09/22/2008 19:41
You know I think Niero may be getting onto something... I can't make head or tails of it though.
Sueng's Avatar
Sueng at 09/22/2008 19:42
I think its trying to be like those US Army commercials and recruiting women. Cause like the army, the PS3 online community is a sausage fest.
FooLiz's Avatar
FooLiz at 09/22/2008 19:43
My guess:
The image of gamers is constantly changing and Playstation 3 brings out even the most unexpected gamers.

Just a guess
gamadaya's Avatar
gamadaya at 09/22/2008 19:43
I hate artsy-fartsy shit like this. Just being weird for weird's sake.
ThunderHeartXI's Avatar
ThunderHeartXI at 09/22/2008 19:44
I think what Sony says is trying to say is that we're all extremely over weight men, but inside every other extremely over weight man is a relatively attractive woman..?

Either way, Sony is calling us fat. Not cool Sony, not cool. :(
Bioautographical's Avatar
Bioautographical at 09/22/2008 19:47
I think it's saying, "Skinny attractive women, games are yours."

Meanwhile, the majority of people still playing games are unattractive fat men, so it's both trying to LURE skinny attractive women to gaming, as well as pander to Sony's core audience - the fat, unattractive male - by informing them that they are trying to lure aforementioned skinny attractive girls.

Marketing genius.
Scary Womanizing Pig Mask's Avatar
Scary Womanizing Pig Mask at 09/22/2008 19:47
Well at least it's a step up from thumb penises.
Pacopaco's Avatar
Pacopaco at 09/22/2008 19:48
All I know is that I suddenly feel my driveway needs to be plowed.
Daxelman's Avatar
Daxelman at 09/22/2008 19:49
"Playstation 3:

We Ran Out Of Ideas. Buy Our Console."


If that was an ad from Sony, I'd be sold.

This shit?
The squirrels seriously need to make a comeback.
Bioautographical's Avatar
Bioautographical at 09/22/2008 19:52
People need to respeck Thumbpenis.
John B's Avatar
John B at 09/22/2008 19:52
...uh...

Inside every really fat, sort of fat, and not-so-fat male gamer is an unhappy female dying to get out?? Maybe? I can't think of anything else that this would mean.

No idea how that sells a PS3, though.
KMCC's Avatar
KMCC at 09/22/2008 19:55
I thought people who played video games were stoners now, not fat.
whormongr's Avatar
whormongr at 09/22/2008 19:57
it's saying if you play a ps3 you can get in the pants of 3 fat guys at once.....
Mxyzptlk's Avatar
Mxyzptlk at 09/22/2008 19:57
Sony really needs to fire their marketing department.
Blind assassin's Avatar
Blind assassin at 09/22/2008 20:05
Pretty much all ads are shit. Sony just does an exceptionally terrible job. It might be intentional though like those ads they had of white plantation owners whipping black women to sell the white PSP.
Mirax's Avatar
Mirax at 09/22/2008 20:13
wait, what?
pedrovay2003's Avatar
pedrovay2003 at 09/22/2008 20:16
Huh... Sony puts out confusing, shit ads, but at the same time, they're getting a ton of press for these.

Maybe they're saying "Hey, you're paying attention to us and you don't even realize it."
ajaxender's Avatar
ajaxender at 09/22/2008 20:20
What really confuses me about these ads is how Sony make absolutely incredible ads for other products, in particular their Tv's.
http://www.youtube.com/watch?v=R_kLwQJUqYU
http://www.youtube.com/watch?v=GURvHJNmGrc&feature=related

Those two are possibly the best ads ive ever seen. Even their psp ads make sense... why do they go crazy when it comes to the ps3?
monosylabik's Avatar
monosylabik at 09/22/2008 20:22
no matter what kind of person you are you can game on our system...thats what im getting from the ad.

im also an art student so this makes me much more qualified to think about things like this than a lot of you people. you all are beneath me.


im going to go take some mescaline and lay in a field of grass surrounded in paints.
sexycommando's Avatar
sexycommando at 09/22/2008 20:31
i think they're trying to say that inside the ps3's fat ass is a hot sexy lady. and you get to meet her if you buy your ps3 and peel it open.
Alexradl's Avatar
Alexradl at 09/22/2008 20:48
I want what Sony's smoking.
Quest's Avatar
Quest at 09/22/2008 20:58
darkair at 09/22/2008 19:36

it's Jim from the inside.

LOLLLL you stole my idea :PPPP
xollner's Avatar
xollner at 09/22/2008 21:19
@Daxelman

I agree the squirrels were awesome, or they could at least get the same company doing their television ads to do the ps3 ads.

I'm now wondering if there's a thin woman inside me...
BattyAdroit's Avatar
BattyAdroit at 09/22/2008 21:19
It's often difficult for basement-trolls to think in terms of anything that is abstract and/or interesting.
falinter's Avatar
falinter at 09/22/2008 21:26
I think it is targeting fat men who are skinny attractive women on the inside.

Maybe trying to capture the cross dressing / transsexual demographic?
xollner's Avatar
xollner at 09/22/2008 21:28
@BattyAdroit

It may be abstract and clever but that won't boost their sales when 90% of the people that see the ad will just say "What the fuck?" and forget about it.
TheDreadHawk's Avatar
TheDreadHawk at 09/22/2008 21:37
@BattyAdroit.

While being able to look at something as "abstract" or "different" you must be able to eventually come to a conclusion as to what it is. Obviously the artist created something with an idea in mind and that idea is what's shown, so being able to unlock the "abstract" mind is to be a true art connoisseur. Unfortunately, this is not art. It's an advertisement. While one may argue that advertisements are art, the entire point of an advertisement is to make someone want whatever product is being sold, and in order to do that you must be creative and appealing, but also logical. Anyone can look at that ad and say "Well, what do we have here? I don't see a product, only a strange photograph and a PS3 logo", which really does not sell the product.

Anyway, I've become too serious on this matter.

COCK SHIT BALLS ASS FUCKER TWAT LOLOLOL FAT DUDE LOLOLOL, etc. etc. etc. Also, cocks.
MechaMonkey's Avatar
MechaMonkey at 09/22/2008 21:41
I've figured it out.

Thin women > fat men
Palidi's Avatar
Palidi at 09/22/2008 21:47
The message is simple:

On the outside, the PS3 is fat. On the inside, its hot. Keep it cooled well or the outside may crack open.
TheNakedAnt's Avatar
TheNakedAnt at 09/22/2008 21:55
I fucking hate ps3 add; they make my uncomfortable...
CypherVR's Avatar
CypherVR at 09/22/2008 22:08
Sony's running out of bullets to shoot itself in the foot, might as well resort to pistol whipping
Alexradl's Avatar
Alexradl at 09/22/2008 22:14
Sony's announcing a PS3 Slim?
parrothead's Avatar
parrothead at 09/22/2008 22:27
Is it saying that inside every fat man is a Russian Doll?
CypherVR's Avatar
CypherVR at 09/22/2008 22:41
in, b4
YOU ARE FAT
whormongr's Avatar
whormongr at 09/22/2008 22:52
I think it would be a better ad for wii fit
Sharpless's Avatar
Sharpless at 09/23/2008 00:31
PS3 Slim, anyone?

Also, this.
swiftly's Avatar
swiftly at 09/23/2008 00:57
marketing guy 1 "snort, snort"
marketing guy 2 "snort, snort, snort"
marketing guy 3 "well, that's all gone, we'd better do some work I guess"
MrPeenie's Avatar
MrPeenie at 09/23/2008 01:18
I think this advertisement quite good. As by at first simply consuming it, but as well as from a more elaborate standpoint. Maybe I give it a take on my Dtoid blog.
Justice's Avatar
Justice at 09/23/2008 01:23
Inside every fat man is a few more fat men, and inside them is a woman.
PeZ's Avatar
PeZ at 09/23/2008 01:25
You know, all these crazy PS ads are done by TWBA Paris pro bono, with no interference from Sony just for the ads. A former TWBA employee told me that it's done just for the awards (that there have been many of). Kinda shallow. Fakevertising.
Sharpless's Avatar
Sharpless at 09/23/2008 02:13
@MrPeenie
I'm not sure you're entirely right, from an objective standpoint. The point of an advertisement is to, firstly, get a product stuck in someone's mind and, secondly, to make them want to buy it. To the average consumer this would say absolutely nothing about the PS3, apart from the logo in the corner. So it fails on the second count, at least.

Artistically speaking, well, that's entirely subjective. Personally, I don't care for it, because I don't know what the fuck it means.
animateria's Avatar
animateria at 09/23/2008 04:26
I believe its an ad that portrays the change in the gaming demographic (in PS3 in this case).

Gamers are no longer the stereotypical fat guy (no offense to those who are :P) that the public believes. Under the misunderstanding of the general public, the truth is that there are women, (normal looking, attractive whatever) that play games.

The fat guy outer shell is the stereotypical view of gamers. But the inner truth is that that is no longer the the case. Video games are for anyone including women (extra emphasis on women for this ad).

Well that's what I thought right as I saw the ad anyways.

I don't mind ads like these, you may think its a useless ad but it got us discussing the contents of the ad and in someways the PS3.

Ads don't always need to sell the product, they just need to imprint the product into your memory.
nebones's Avatar
nebones at 09/23/2008 04:37
Inside Jim
Resonance's Avatar
Resonance at 09/23/2008 05:13
My guess is that going back to the roots of gaming, it seems to me that this advert is telling people that they can assume any role within a videogame, (escapism etc).
bipolar beers's Avatar
bipolar beers at 09/23/2008 06:34
lol is that targeting women or fat spanish guys?!?
Robbo the hood's Avatar
Robbo the hood at 09/23/2008 07:08
@pedrovay
Destructoid isn't what I'd call a lot of press. This ad is getting no attention because it's so stupid nobody wants to bother with it.
TorpedoTed's Avatar
TorpedoTed at 09/23/2008 07:13
basically its saying that fit women dont exist in the internets, in chat rooms etc, its only fat balding men trying to get you to shag them over the nets...
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