A printable cover doesn't help ease any of the concern I have of another ambitious and inventive game being let down by poor marketing.
Box arts are not a deciding factor for me. I put the games in a drawer and they've never seen, but still, is it still the 90s to the people that make these box arts? It goes much farther than ICO, man. I keep an eye on imports so I see that it happens all the time today. I'm not saying the cover doesn't have to be artsy fartsy, but it would be nice to see some integrity or respect for the game itself.
I see many people here don't mind, but I believe these cover designers can raise their standards just a bit once in a while. Wouldn't surprise me if some fan on Deviantart could muster up something more pleasing than these photoshop experts.
But seriously, who would buy a game or not based on the box art? Maybe I'm in a bubble here as I research the hell out of all my games and know what I'm going to buy well before I ever enter a store. Who cares what the box art looks like? You're going to play the game and then put it on the shelf for the rest of eternity. If anything, they should focus on making a sweet spine design as that's the only part anyone will see 99% of the time.
American games have box art that focuses on characters, thats just how it is. Just look at Resident Evil 4 and Resident Evil 5 European box arts. They don't have any characters, but the American version does. Most all American box art has the character plastered on the front cover. It's because we're stupid and won't know who's in the game if they don't do that.
A lot of people. When I was a kid (before Al Gore gave birth to the internet and I could research a game prior to purchasing) I would beg my parents for a new NES or computer game when we were at a store if the box art made it look cool. Now, I know this game isn't intended for kids, but there are certainly adults rummaging through GameStop looking for a new game who would make just as uninformed a decision.
It's called marketing. It might not be responsible for all (or even most) of a game's sales, but it IS responsible for some, and bad marketing makes that number smaller.
I also prefer Hawaiian pizza over combination pizzas, but that doesn't mean I "hate" combination pizzas.
@Parapraxis
Hawaiian is always > combination.
I can't recall the example, but I think some game had an alternative boxart in the other side of the paper... So people just had to put the paper on the other side. I think that was a cool solution...
Again, this box art isn't terrible, but it's pretty boring. And it's not like the EU Ico box art was GOOD, either. It was boring and in an art style not representative of the game AT ALL. Sure, it beat the US art, but just about anything would.
You could definitely be right!
For the record, I was never one of the "haters" of the US box art (I honestly couldn't care less about what a game's box looks like, and I don't plan on buying this game either way). I was just trying to show that box art DOES matter to a marketer, even if it doesn't to most of us.
Box art is a huge deal. Like it or not, those of us who don't read the videogame blogs, do in fact judge our books, by their covers.
Capcom actually sent me several professionally printed alternative covers for Okami on Wii after they screwed up and printed the original cover with the IGN watermark right on front.
Before making a broad generalization about all games using European box art, don't forget the EU Box Art for The Grudge game on Wii.
http://n-europe.com/news.php?nid=13513
Terrible example because it's a pretty bad game, but still.
NOONE needs to remember the ICO debacle
@RichardBlaine
the grudge was an awfullly shitty game, noone fuckin cares...
*clicks link*
MERCYFUL CHRIST, MY EYES!!!!!!!!!!

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